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    b2b inbound marketing

    Explore " b2b inbound marketing" with insightful episodes like "Women In Electronics With Jackie Mattox" and "#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI" from podcasts like ""Content Marketing, Engineered Podcast | TREW Marketing" and "FINITE: B2B Marketing Podcast for Tech, Software & SaaS"" and more!

    Episodes (2)

    Women In Electronics With Jackie Mattox

    Women In Electronics With Jackie Mattox

     Research shows that diversity and inclusion leads to higher revenue and profits. How can corporations start from where they are to improve in these areas? Jackie Mattox, Founder and President of Women in Electronics, has experienced first-hand the triumphs and tribulations that come from working in the male-dominated field of electronics. Her passion now is to support women of all stages in their careers through mentorship, education, and leadership development. She also wants to educate companies on the benefits of investing in women leaders, and help them identify ways to get started or improve.

    During this episode, you'll learn about Jackie's career path that led her to start Women in Electronics, more about the mission of the organization, and where they are focusing their marketing efforts in 2021.  

    For show links and more, visit the Content Marketing, Engineered podcast blog 

    https://bit.ly/CMEPodcast


    Learn more about TREW Marketing

    https://www.trewmarketing.com


    Order the book! Content Marketing, Engineered

    https://bit.ly/contentmktgeng


    About TREW Marketing

    For more than a decade, we’ve helped engineering and technical companies elevate their brand, engage with their audiences, and generate new opportunities. We base our work on insightful research, unrivaled industry expertise, and detail-oriented execution. We understand that highly technical audiences look past standard marketing tactics, so we take a strategic, nuanced approach to meet the technical buyer exactly where they are and help guide them to your solution.

    About Wendy Covey

    Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.



    #44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

    #44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

    Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. 

    On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing. Charles Dimov is the VP of Global Marketing at ContractPodAI, and he shared with us his deep insights into creating a content engine. 

    Charles talks through his background with content marketing, how it shifted his organisations and how it impacted the relationship between sales and marketing. He gives us his tips on balancing quality and quantity, how to start a content strategy, and what his plans are for the future of his content marketing.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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