Ryan Sullivan, founder of Podcast Principles, joins me for a tremendous conversation this week. Ryan discusses the importance of having an entertainment value to your podcast and what that looks like.

He talks about the differences between creating episodes 1-5 in a podcast and creating episodes 101-105. He also shares about the effectiveness of coaching and how not everyone is ready or willing to be coached.

Ryan Sullivan
Podcast Principles

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80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

In this episode, Dan is joined by Avanish Sahai, who shares his remarkable journey at Salesforce and discusses how he leverages his past experiences to provide guidance to major technology companies. Get ready to delve into insider stories from the early days and gain valuable insights into Avanish's key to success: cultivating relationships built on trust.

Quote

“The root of [the Ohana is], and what I think has still been Salesforce’s number one value, which is trust.” - Avanish Sahai

Episode Timestamps:

*(02:00) - Ohana Origins: Meet Avanish 

*(13:00) -  What does the Ohana mean to Avanish?

*(19:30) - What’s Cooking: Avanish's current role

*(23:30) - Future Forecast: What’s in store for the Salesforce ecosystem?

*(25:00) - Advice for aspiring leaders

*(26:30) - Lightning Round!

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Dan on LinkedIn
• Connect with Avanish on LinkedIn
• www.caspianstudios.com

Jeremy Shere, founder and CEO of Connversa, a B2B branded podcasted agency, joins me this week.

Jeremy shares about the advantages of podcasting for B2B companies. He talks about how podcasts provide an opportunity to connect with potential customers and understand their pain points.

He also points out that not understanding the time commitment is one of the key reasons businesses don’t maintain their podcasts.

https://connversa.com/
Jeremy Shere - LinkedIn
Email - jeremy@connversa.com

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

In this episode, we look at how Storytelling shapes business outcomes by delving into the magical world of influence and psychology. We look at the psychological phenomenon of "Framing" and how stories remove ambiguity in raising funds, hiring people and selling to clients. 

Join me on a journey into the Digital Transformation of Communication, a journey that not only explores the power of podcasts for business, but how the technology is forcing to change how we think about communication.

How are leading brands embracing the new shape of business communication brought about by digital.

I see a future where the future brand is not an official monolithic story, a tightly controlled pipeline of information but a platform to curate conversations within its community.

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. 

Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. 

Corporate podcasts are more popular in the B2B industry.  In this episode, I am joined by Prarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch. 

She draws from her experience and knowledge to share some of the top trends in B2B podcasts. She also shares in this episode, the best practices she has observed in designing and maintaining a podcast that performs.

Join us in this episode to learn more about the world of B2B corporate podcasts. Are they just a passing fad or actually a great revenue generating strategy?

Do connect with Prarthana Sibal on Linkedin - https://www.linkedin.com/in/prarthanasibal/

or visit their agency website: www.pikkal.com 

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

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