barn2door

A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation. 

On this episode Blaine and I unpack common questions like:

• Why did we decide to sell GrazeCart?
• Who is POS Nation? (you'll hear from their team)
• What will our involvement be going forward?
• What did we learn through this process?
• and what we’re most excited about for GrazeCart’s future!

As passionate founders, we're thrilled to have found a partner who is excited about the future of GrazeCart and has the expertise to expand its' position in the marketplace.

In case you're wondering, this podcast isn't going anywhere, and you can consider this episode the launch of season three!

Team meetings are tough to get right...

Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in.

Some of us get so fed up that we attempt to steer the organization without meetings altogether.

After all, between producing livestock and packing orders, who really has time for formal meetings anyway?

However, this only leads to more chaos and sideways energy.

So what's the answer?

In our experience, the key to having really great team meetings boils down to the AGENDA. 

The right agenda helps everyone show up fully prepared, ready to make quality decisions and to stay accountable to their commitments.

Not to mention the agenda we use actually saves us time by consolidating other meetings and eliminating the need for 1-on-1 updates.

We've been using this exact same agenda for over a year and today we've broken down the entire structure for you in this episode.

According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue. 

In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as well as what their market position means for the everyday farm-to-fork producer.  

There's a lot of buzz floating around about AI and how it's disrupting countless industries.

But are there actually any practical applications to use to help run a farm-to-fork business?

We answer that question in today's episode by showcasing some of the ways we're using AI to save time while producing better results!

Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...

Why?

Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:

• customer complaints
• packing mistakes
• no-shows & restocking
• failed deliveries
• declined payments
• bad checks
• ... Shall I go on?

This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!

It's something rarely talked about, but your brand name and logo does have an impact on the future of your business.

Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc. 

Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today.

However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup...

In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.

A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it.

It doesn't matter if you have a great product, happy customers, or even healthy profit margins... It only takes one bad cash crisis to cause it all to fall apart.

The good thing is that you can protect yourself from this fate!

In this episode, Blaine and I break-down the most common mistakes that create cash flow disasters and how to avoid them.

To ship, or not to ship? 8 years ago, that's the big question Blaine and were battling with at Seven Sons...

Up to that point, we had built a very successful buying club model, delivering to 50+ pickup locations throughout our region.

Shipping always felt WAY too expensive, and a bad value proposition for our customers. Fast-forward to today, and we've closed all 50+ pickup locations and now exclusively ship door-to-door.

What changed, and is a buying club program something you should even consider today? Those are the question we answer in today's episode: Shipping vs Curbside!

Retail vs wholesale... Which is most relevant for you in 2023?

The short answer is that it depends!

In this episode we unpack the pros & cons of both channels in order to help you determine where both fit into your 2023 strategy.

Click for website & show notes

There's a lot of power in understanding your customers' buying psychology...

Without a subscription, your customer has to let your know when they want their next order.

With a subscription, your customer has to let your know when they DON'T want their next order.

It's amazing how much value is tied up in that subtle, but distinct difference.

Catch this episode to learn more about the tips, data, and pitfalls of this innovative strategy. 

Click for website & show notes

Are your priced stay profitable in 2023? According to the USDA, consumers paid 12.4% more at the grocery store in Oct, 2022, vs Oct, 2021.

As we continue through a season of unpredictable inflation, the consequences for neglecting price corrections has never been higher. At best-case, unsustainable pricing suffocates your ability to invest in growth.

Maybe that's how you feel now... We've all been there.

The good news is that it doesn't have to be this way. In today's episode of Food Chain Wars, Blaine and I unpack the thinking & systems we use stay on top of profitable margins!

Click for website & show notes

With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for farm2fork marketers (regardless if you use GrazeCart or not).

We're here to help you climb the value-chain and reclaim your rightful market-share from big-ag and greedy 'greenwashing' corperations. That's what this show is about!

Sound interesting? Catch the trailer to learn more about what to expect out of season 2!

In this episode of the Direct Farm Podcast, we're delighted to welcome one of our newest members to the Farm Advisory Network, BCS Livestock. BCS stands for Betsy, Casey, and Skip, the three members of the Smith family. They use a holistic management style where we pay attention to all the small details. They follow a regenerative grazing plan in order to improve plant health, increase soil biodiversity and sequester carbon into the earth.

Show Notes:
https://BCSlivestock.com
https://barn2door.com/resources

In this episode of the Direct Farm Podcast, Amy and Will Campbell of Old Rich Valley Farm will share with Rory, their favorite Barn2Door feature and tips that have helped her business profit.

Show Notes:
https://oldrichvalleyfarm.com
https://barn2door.com/resources
https://barn2door.com/connect

In this episode of the Direct Farm Podcast, we're delighted to welcome one of our newest members to the Farm Advisory Network, Little River Farm in Rhode Island. Little River Farm was started in 2013 by young farmers Camille Abdel-Nabi and Robert Payne with a vision to create a small farm that could feed people the healthiest and most nutritious food possible. After 5 seasons of experimenting with different growing techniques, Little River Farm became a fully no-till farm.

Show Notes:
https://www.littleriverfarmri.com/
https://Barn2Door.com/resources

Description:
In this episode of the Direct Farm Podcast, Valarie Luhman of Grass Fed Cattle Co will share with Rory, their favorite Barn2Door feature and tips that have helped her business profit.

Show Notes:
https://grassfedcattleco.com
https://barn2door.com/resources

In this episode of the Direct Farm Podcast, Miranda from Barn2Door and Joe Schirmer of Dirty Girl Produce will discuss tactics that he has used successfully to secure sales before the busy season.

This episode is the audio version of a webinar made in partnership with ACRES USA.
You can watch the webinar here at:
https://www.barn2door.com/webinars/farm-innovator-series-secure-sales-before-the-busy-season

Welcome to the fifth episode in Barn2Door's series in partnership with the Farm to Consumer Legal Defense Fund. FTCLDF is a non-profit organization of lawyers supporting Farmers across the country and helping them navigate the unique legal challenges Farmers face. In this episode, we focus on Pork, and how laws vary across the country, and the resources FTCLDF has to help Farmers sell their products direct-to-consumer.

Show notes:
https://www.farmtoconsumer.org/

In this episode of the Direct Farm Podcast we're excited to welcome, Abby Lundrigan, Certification and Farmer Liason at Real Organic Project. The Real Organic Project is a farmer-led movement created to distinguish soil-grown and pasture-raised products under USDA organic. In response to the lack of enforcement of some vital USDA Organic standards to protect soil health and animal welfare, organic farmers rallied together to fight to protect the integrity of the organic label.

Show Notes:
https://www.realorganicproject.org/
https://www.barn2door.com/resources

Description:
In this episode of Direct Farm Tactics, Sebastian and Rachele will discuss Barn2Door's most recent feature roll out, custom tipping and how farmers can utilize it to increase your bottom line.

Show notes:
https://www.barn2door.com/resources