behind her brand

Ever wondered what it takes to turn a shared vision into a thriving fashion empire? 

This week we celebrate a decade of success with Sarah Miller & Jessie Gargan, the co-founders of Naked Vice. 

Hear about the spark of inspiration that led to their unique line of affordable luxury leather bags, and how an understanding of consumer needs propelled them from colleagues to co-founders. 

Friendships can be complicated, business partnerships even more so – but what happens when the two combine? Sarah & Jessie unpack merging the two, setting boundaries to keep their relationship and brand alive. 

Want more? Head to ItsAllHer.com/listen or follow us @itsallherofficial

One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective.

So today, we are going to dive in to these questions.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

Tags: marketingbranding

There is so much discussion about defining or creating your ideal client profile. However,  I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand.  Please note this episode is NOT about an avatar or anything like that.  This episode is offering another way to consider defining your "ideal" client.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

I am a huge believer that each of us can truly great incredible programs, services and/or products without copying another person’s intellectual property. However, the issue of developing originally content is a struggle for many entrepreneurs. Today I am going to offer some suggestions on how you can infuse more creativity in how you develop your programs and services.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t