Today on the show I'm joined by Ben Scrivens, owner of Fright-Rags, a horror shirt company.
He started the company in 2003 and has been in business for over 16 years.
In this episode he shares:
- How ecommerce marketing has changed over the last 16 years
- The impact of the financial crisis of 2007–2008 on his business and his plan for the future
- The marketing channels he's doubling down on and testing in 2020
And much more. Listen now!
The 5-Minute Ecommerce Email Marketing Hack
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Links:
Wavebreak
Fright Rags
Tik Tok
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.