best ecommerce podcast

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.  

Timestamps:

00:45 Quick background on Athletic Greens
2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI
3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.
5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?
8:10 Create A Touchpoint With The Customer To Help Build The Brand
9:20 Building a community on Discord
13:16 Implement a referral strategy with incentives.
16:55 Use UGC in Paid Campaigns
17:55 Create Partnerships To Sell Your Products
21:00 Strategies on building partnerships with other brands

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Today, Brian and Phillip talk about the extension of 2020 into 2021, corporate leadership, and personal data.

Corporate Leadership, Shopify, and Your Personal Data

• Anything related to Donald Trump is effectively not what Shopify wants to promote. Facebook, Twitter, Instagram, and Snapchat have all suspended Donald Trump’s account across their services. This brings to question businesses and their corporate leadership stepping forward.
• Elon Musk has surpassed Jeff Bezos as the world’s richest man. Musk found ways of implementing what the future could be—compared to Bezos, who just found the most efficient way to do things.
• eCommerce, being all around us, is in a unique position. Comparing it to the time when viruses weren’t on Macs because they were less popular than PCs, Shopify has seen an amount of stores as fraudulent/risky. Just as Macs were on the rise and were ripe for fraud, so is the world of e-Commerce.
• In 2020, you’re responsible for managing your own data—with whom and what your data is used for.
• Many retailers are becoming advertisers in and of themselves using this data—like Amazon, who brought in more ad revenue in 2020 through its own ad network than Twitter has brought in revenue in its entire existence.

Stealth Luxury

• “Every brand is either a marketplace today or will have to adapt to become one.” - Phillip Jackson
• As marketplaces (or curators), brands all interweave and interact with other brands and their stories.
• Bottega Veneta deleted all of its social accounts—a deliberate move to build their brand identity of luxury. In a noise-filled world, silent spaces (like flying first class) can feel more luxurious.
• From the GQ article on Bottega Veneta: “[The move] is the ultimate act of stealth luxury. It will now be a brand that travels strictly by word of mouth.”
• Tied into this, Parade Underwear has taken a new spin on influencer marketing, in delivering free underwear to Instagram users with fewer than a thousand followers in exchange for posting.
• There’s a separation in the market for luxuries vs price-centered items. Amazon and other marketplaces are saturated with knockoff brands so Brian predicts that the brands that are going to see the most success in the 2020s are brands that are marketed for broad markets and brands that are extreme luxury. The middle ground of “premium mediocre” brands is thinning.

Links

• Check out our sponsors for today’s episode. Vertex is tax solution for businesses of all sizes, and MarketerHire, a platform for hiring teams of expert marketers for you.
• The New York Post: One in five Shopify stores reportedly pose a risk to shoppers
• Future Commerce Insiders #066: Your 2020 Body is a Dataland
• GQ: Why Did Bottega Veneta Delete Its Social Media Accounts?

If you have any comments or questions about this episode, you can reach out to us at hello@futurecommerce.fm or any of our social channels. We love hearing from our listeners!

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Nobody can tell you that you're not allowed to start a business in America. The American Free Enterprise System allows anybody, no matter who you are or where you come from to be successful. If you create something of your own, a product or a good or some sort of a service can connect you with a customer and that is powerful.

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