conversational commerce

Sinopse

Você sabe o que significa CONVERSATIONAL COMMERCE, conhecido também como C-Commerce?

O comércio conversacional existe e vem se aperfeiçoando com ferramentas especializadas e integração com outros sistemas.

Neste episódio, João Santos, CEO da Cliqx, profissional com mais de 20 anos na vanguarda da tecnologia no Brasil e no exterior, falará conosco sobre o assunto.

Entrevistado: João Santos, CEO Cliqx

Apresentadores: Camila Ribeiro e Luis Evangelista

Today, Brian and Phillip talk about the extension of 2020 into 2021, corporate leadership, and personal data.

Corporate Leadership, Shopify, and Your Personal Data

• Anything related to Donald Trump is effectively not what Shopify wants to promote. Facebook, Twitter, Instagram, and Snapchat have all suspended Donald Trump’s account across their services. This brings to question businesses and their corporate leadership stepping forward.
• Elon Musk has surpassed Jeff Bezos as the world’s richest man. Musk found ways of implementing what the future could be—compared to Bezos, who just found the most efficient way to do things.
• eCommerce, being all around us, is in a unique position. Comparing it to the time when viruses weren’t on Macs because they were less popular than PCs, Shopify has seen an amount of stores as fraudulent/risky. Just as Macs were on the rise and were ripe for fraud, so is the world of e-Commerce.
• In 2020, you’re responsible for managing your own data—with whom and what your data is used for.
• Many retailers are becoming advertisers in and of themselves using this data—like Amazon, who brought in more ad revenue in 2020 through its own ad network than Twitter has brought in revenue in its entire existence.

Stealth Luxury

• “Every brand is either a marketplace today or will have to adapt to become one.” - Phillip Jackson
• As marketplaces (or curators), brands all interweave and interact with other brands and their stories.
• Bottega Veneta deleted all of its social accounts—a deliberate move to build their brand identity of luxury. In a noise-filled world, silent spaces (like flying first class) can feel more luxurious.
• From the GQ article on Bottega Veneta: “[The move] is the ultimate act of stealth luxury. It will now be a brand that travels strictly by word of mouth.”
• Tied into this, Parade Underwear has taken a new spin on influencer marketing, in delivering free underwear to Instagram users with fewer than a thousand followers in exchange for posting.
• There’s a separation in the market for luxuries vs price-centered items. Amazon and other marketplaces are saturated with knockoff brands so Brian predicts that the brands that are going to see the most success in the 2020s are brands that are marketed for broad markets and brands that are extreme luxury. The middle ground of “premium mediocre” brands is thinning.

Links

• Check out our sponsors for today’s episode. Vertex is tax solution for businesses of all sizes, and MarketerHire, a platform for hiring teams of expert marketers for you.
• The New York Post: One in five Shopify stores reportedly pose a risk to shoppers
• Future Commerce Insiders #066: Your 2020 Body is a Dataland
• GQ: Why Did Bottega Veneta Delete Its Social Media Accounts?

If you have any comments or questions about this episode, you can reach out to us at hello@futurecommerce.fm or any of our social channels. We love hearing from our listeners!

Hey, Phillip from Future Commerce here. I'm so glad you're listening. I want to tell you a little bit about what makes future commerce so special and different than every other e-commerce podcast on the market today.

The first thing is that we believe that commerce connects people. This is all about people.

Commerce is what brings people of disparate backgrounds and races and creeds together. No matter what you believe or who you are or where you come from. If I have something you need, or you have something I need, commerce is what can connect us. I also believe that entrepreneurship is the leg up in society to provide vertical mobility for people to be able to grow something of their own.

Nobody can tell you that you're not allowed to start a business in America. The American Free Enterprise System allows anybody, no matter who you are or where you come from to be successful. If you create something of your own, a product or a good or some sort of a service can connect you with a customer and that is powerful.

And that means that brands can change the world. We really believe that brands have the ability to shape the future. The future of eCommerce is what you make of it, and you can shape that future. And future commerce is helping brands to manifest vision and create goals that lead to those impacts to have an impact on the future for their customers and for the world around them.

With our podcasts, and through our weekly newsletter, we are helping to elevate brands who are using their most powerful tool, and that is commerce to bring about the change they wish to see in the world. We come out every single Friday at 7:00 AM we have bonus episodes that drop one or two times a month, and our weekly newsletter called insiders drops every single Wednesday at 2:00 PM we want you to get involved and help join us.

Forget trying to predict the future shaped the future. Subscribe to Future Commerce. Right now.

Scott Emmons, Head of Innovation Lab at Neiman Marcus, sits down with us to talk about the future of retail, augmented reality, magic mirrors, and why Conversational Commerce is just the beginning.

• Ways that Neiman is addressing the connected shopper

• Visual Commerce and Neiman’s Snap. Find. Shop. feature in their app

• Neiman’s Memory Mirror and A/R

• Body data

• Pop up stores and showrooms

• Location-based commerce

• 3D printing

• Thoughts from Scott on conversational commerce

• Advice on how to plan for the future

Google IO

• Allo/Duo
• Google Now

Voice

• Looking forward to push notifications
• And proximity based alerts

Conversational investment

Conversational Economy

• Sarah Guo: https://news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1#.d42aqnsa8
• Maps + Allo
• Inbound services
• Location-based/contextual advertising
• Google v. Apple in this space

Bots

• Commerce
• Customer service
• Mix of bot and human
• Testing
• Eventually personalization
• Shopify-Messenger integration
• Speech recognition ideas
• Watson/Predix and IOT

Google Home

• Nest v. Home
• Home v. Alexa
• There Will Come Soft Rains - Ray Bradbury

Alexa Hot Skill - 7 min workout