betting strategy

This episode of the In the Club Podcast by Club Colors is our 2.0 Derby Special show! We welcome back EquinEdge CEO Scotty McKeever, as well as Club Colors Co-CEO Cris Tase, as they talk about the revolutionizing power of EquinEdge in using machine learning and metrics to speed up the handicapping process.

Scotty shares their cutting-edge machine learning that grabs statistics and applies it to pace numbers. This feature is currently 72.5% accurate in predicting the top 1 and 2 places, including first-time starters!

He then discusses their Genetic Strength Ratings (GSRs) that provide users with a horse's 1 to 100 score that goes back 3 generations, all in a matter of seconds. Their patented ticket generator also allows users to choose a wager and budget to generate a ticket to play, as simple as that.

Scotty goes on the Hot Iron with JMo and he reveals the top 3 historical figures he'd sit with front row at the Derby and his top tips on reading horses (and jockeys!) better. Scotty also gives his fearless predictions on the Derby, so stick around!

HIGHLIGHT QUOTES

Using EquinEdge's handicaps for a better strategy - Cris: "Depending on how you handicap, you're getting all the tools involved in your strategy, but at least it gives you a more informed view of how you should think about the horses that will be involved in that strategy."

Scotty: "Well, a lot of top handicaps will tell you as well that that pace makes the race and then class, meaning that's our SoR, our strength of race. So those are two super important factors."

EquinEdge makes you WIN more - Scotty: "It's just so much more fun if you enjoy horse racing. It's just a blast. It's so much fun and it's so easy to use and the community's great and you get to know people and it's just fun around it when you're losing less and winning more, that just creates an energy that's really fun to be around."

Connect with Scotty in the links below:

LinkedIn | Website

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Betting in your favorite nowadays is as easy as touching your phone screen and betting in the comfort of your home. However, have you felt like you're not winning as much as you want to? Perhaps you're thinking other people are winning more, even though they are betting on the same exact game as you are. Also, they seem to bet on larger amounts with their huge bankrolls while you're losing your small bets.

If you think of these things, then it's likely that these bettors have a more effective strategy underneath their sleeves that helped them win bigger profits. This is also why they can risk even larger amounts. This is why you need to find effective strategies that work for you and start earning more consistent profits.

There are two kinds of football bettors: a regular bettor and a strategic bettor. A strategic bettor follows a consistent set of rules while regular bettors blindly put their money based on their gut feeling. You might be wondering if you've already followed a set of rules or not. Perhaps your strategy isn't the best one, or it doesn't suit your betting style. Find out the three best football betting strategies to make you a more profitable bettor in this podcast.

The continuous growth in technology has played a huge part in the rise of the online betting industry. Marketers have access to heaps of data regarding their customers, and with this, comes great opportunity.

But how exactly can marketer's in this competitive industry utilize this information to their advantage?

In this podcast, we dive straight into discussing behavioral segmentation, and how it can be cleverly used to skyrocket your campaign results.

For further information about segmentation in the betting industry, then please click below to download our guide:

The Betting Industry Guide to Better Online Market Segmentation

If you'd prefer to read this podcast, then you can do so by clicking here.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy!