bevy marketing

Next on the show is Claire Smith who is the Senior Community Manager at the world’s largest online learning platform for higher education, Coursera. She previously led community experience at e-Commerce platform, Storenvy, but she started building her first community - a World of Warcraft Guild - back in 2006. We discuss why Coursera has been focusing on retention over acquisition in light of COVID-19, how she pivoted when an initial program launch didn’t work out as planned, and how community works in tandem with customer success when it comes to an education product. Take a listen!

Dino Kuckovic, Director of Community & Events at Falcon.io, stopped by this week to discuss his events strategy working at the social media SaaS platform. He shared with us how he organically built a community from scratch, how he makes community a company-wide focus with marketing and sales, and how he keeps his event attendees coming back for more.