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Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading.

For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world.

Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with.

Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.

This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.

Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.

This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.

Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020.

This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com!

Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.

James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies.

Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business.

Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market.

Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.

Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.

Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.

On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency.
Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.

Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.

Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage.

Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.

Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.