bounce rate

Willkommen beim besten Podcast der Versicherungsbranche! Heute ist es wieder so weit: InsuranceMonday steht auf dem Programm!

Gemeinsam diskutieren wir heute, wie die Versicherungsindustrie ihre digitalen Kundinnen und Kunden noch besser verstehen kann. Dazu begrüßen wir unseren Experten Peter Zachmann, der seine Einsichten aus der Zeit bei Amazon und seiner aktuellen Rolle bei Contentsquare mit uns teilen wird.

In dieser Episode gehen wir den Unterschieden im Nutzerverhalten auf mobilen und Desktop-Geräten auf den Grund und erfahren, warum ganze 37,5% der Besucher im Versicherungsbereich digitale Frustmomente erleben. Peter wird uns dabei die wichtigen Begriffe wie Conversion Rate, Bounce Rate und Analytics näherbringen und aufzeigen, welche Rolle diese beim Verständnis unserer Zuhörerschaft spielen.

Wir werfen einen Blick auf konkrete Use Cases und deren Auswirkungen im Versicherungskontext. Zudem erwarten uns spannende Einblicke in die Welt der User Experience Analytics und wie Content Square dabei unterstützt, messbare Erfolge im digitalen Raum zu erzielen.

Freut euch auf eine spannende Diskussion voller nützlicher Tipps für die Versicherungsbranche und darauf, ein wenig mehr über Peter zu erfahren – nicht nur über seine berufliche Laufbahn, sondern auch persönliche Vorlieben. Lauscht gespannt, wenn es heißt: Wie werden Versicherungsunternehmen zu echten digitalen Kundenverstehern?

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Folge uns auf unserer LinkedIn Unternehmensseite für weitere spannende Updates.

Unsere Website: https://www.insurancemondaypodcast.de/

Du möchtest Gast beim Insurance Monday Podcast sein? Schreibe uns unter info@insurancemondaypodcast.de und wir melden uns umgehend bei Dir.

Vielen Dank, dass Du unseren Podcast hörst!

Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.

JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.

In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. 

So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds.

Show Topics

• Why content marketers need analytics
• What bounce rate is and how it is calculated
• How to get started with data-driven decision making
• The site efficiency
• Common mistakes made by marketers regarding analytics
• Challenges associated with having a big team
• The art of asking great business questions to inform measurement strategies
• Introduction to GA4
• Best advice on how to prepare for a new product launch

Show Links 

• Check out Mediauthentic here
• Check out the BetterThanData system here
• Connect with JJ Reynolds on LinkedIn
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Cord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to make sure all the content you want robots to discover can be crawled and indexed?

Sources Cited:

• Google Robots Testing Tool
• Merkle robots.txt Validator
• PageSpeed Insights
• Lighthouse
• Pingdom Speed Test
• Robots Meta Tags

Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph?

Sources Cited:

• Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaScript For Links Can Be Fine
• Google Search Central: Make your links crawlable
• Search Engine Roundtable: Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects
• Search Engine Roundtable: Google: Some Old Links May Be Irrelevant (AKA Link Rot)
• Search Engine Roundtable: Google: Links Will Be Less Important As A Ranking Factor In The Future
• Kevin Indig: https://twitter.com/kevin_indig/status/1590115045236965376
• SEMRush: Get a Bird’s Eye View of Any Website’s Link Network
• Search Engine Roundtable: Google Search Console API Delay To Be Fixed In Days
• Search Engine Journal: Is Bounce Rate A Google Ranking Factor?

למאמר בבלוג

מדדי אימייל מרקטינג נחלקים לשלוש קטגוריות: הראשונה מצביעה על "בריאות" תכנית האימייל מרקטינג, השנייה מתארת את פעילות האימייל במונחים עסקיים והשלישית מדדי עבירוּת (deliverability).

See omnystudio.com/listener for privacy information.

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About click share - https://support.google.com/google-ads/answer/6299696
About negative keywords - https://support.google.com/google-ads/answer/2453972

Show Notes:
We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex setup to the new "SKAG" structure, and the differences among broad, phrase, and exact match negative keywords. 

(4:37) How do I get to the top of the search and maps?

(18:05) Re: your brand campaign episode - what if your company name is also a keyword for the company? [our company name] is the same keyword [clients] might search for.

(23:25) Let's say my click share is 60% and I have 60 clicks. I know that the meaning is that there are 40 clicks that I could have received, but didn't. My question is does it mean the 40 clicks went to my competitor’s ads? Or it could have gone to my organic ad or my competitor's organic ad? Does click share measure from a potential click from paid media only?

(33:31) With bounce rate becoming obsolete and being replaced in GA4, do you think Google has been calculating it wrong all this time? Can you shed any insights on how bounce rate and engaged sessions may differ or be the same?

(39:58) How do you transition from a very complex setup with multiple campaigns and ad groups that are time-consuming and low performing to the new SKAG structure?

(45:33) I'd appreciate you talking about negative keywords and how precise they are now versus in the past and if things are changing in the less "word for word" Google Ads world we live in today. And what are the differences in broad, phrase, and exact match negative keywords if any?

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In this episode we look at the key marketing metrics you need to keep an eye on each month, including things like your bounce rate, average session duration, and traffic source.

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Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.

Meanwhile, hit subscribe, and see you tomorrow!

Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.

Contact Jason - https://lawfirmppc.com/

Mange har en tendens til at lave den samme fejl, når der skal konkluderes på bounce rate. Der er nemlig stor forskel på den bounce rate man kan finde i google analytics, og så den bounce rate, der bliver brugt i forbindelse med SEO af f.eks. bereauer eller andre eksperter.