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Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already. 

For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for.

HIGHLIGHTS:

• Learn the difference between a reputation and a resume
• Discover how podcasting can help you grow personally
• Find out the benefits and challenges of podcasting
• Overcome the fear of starting 

QUOTES:

"It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term."

"A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it."

"By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans."

"A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint."

CONNECT WITH BRANDON

BrandsonBrands.com/resources 

BrandsonBrands.com/150

BrandsonBrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera...

However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward.

HIGHLIGHTS:

• Discover the 4 essential pieces of equipment you actually need
• Find out what the best software is for podcasters
• Learn what you'll need as you grow

QUOTES:

"You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone."

"If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter."

"Sometimes your software is just as interesting to know about when you're moving into this field."

brandsonbrands.com/blog

brandsonbrands.com/resources

10 Podcasting Ideas For Beginners

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly. 

Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them. 

HIGHLIGHTS:

• Discover the importance of categories and keywords
• Learn how to make your podcast searchable
• Figure out what your 'line in the sand' is
• Understand the importance of including your audience

QUOTES:

"Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something."

"Think about what you believe in. That determines how you will own your corner, your niche."

"The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn."

"When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?"

CONNECT WITH BRANDON

Blog: www.brandsonbrands.com/152

Repurposing Content: www.brandsonbrands.com/resources

Coaching Call: www.brandsonbrands.com/coach

Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!