broad match keywords

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.

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About keyword matching options - https://support.google.com/google-ads/answer/7478529

Contact Jason - https://lawfirmppc.com/

Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working.

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