attorney ppc

Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads.

Contact Jason - https://lawfirmppc.com/

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.

Thanks for listening and enjoy the episode!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Contact Jason - https://lawfirmppc.com/

There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types of keywords, how to handle them, and he gives you an attorney-related example of each type of keyword. 

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The article - https://rothmanppc.com/three-types-of-keywords/

Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results that you're used to, at least partially. Jason walks you through the ways you can lower your budget but keep running on Google Ads.

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Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that are a good fit for you.

Contact Jason - https://lawfirmppc.com/

"More is lost by indecision than wrong decision." - Tony Soprano

It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downside or risk to getting started today. I explain why in this episode.

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Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search terms. That's it. It's all about search terms. Search terms are everything. And in this episode Jason walks you through what search terms are, how they affect your Google Ads performance, and how you can improve your results by focusing on showing up on only the right search terms. Enjoy!

Thanks for listening! Please share with friends and colleagues. And please leave us a rating or review on Apple Podcasts.

Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in tons of leads to your law firm. Digital marketing strategies covered today include:

• Search Engine Advertising (Google Ads and Bing)
• Search Engine Optimization (SEO)
• Website Content
• Cannibal SEO
• Google My Business
• Starting A Podcast
• Starting A YouTube Channel
• YouTube Advertising
• Facebook Ads
• Social Media Profiles
• Yelp
• Law Firm Listing Websites
• Chamber Of Commerce Websites
• Shop Local Websites
• Email Newsletters
• Eventbrite
• Being A Source For Your Newspaper
• Thumbtack
• Recommended Resources Pages

Thanks for listening! Please share the show with friends and leave us a rating or review on iTunes!

Contact Jason here - https://rothmanppc.com/