broad match

From an early dream of becoming an English teacher to her pivotal shift into the marketing world, Navah's story is a testament to following one's true calling. Discover how her mentors shaped her into a professional and compassionate leader, and explore mentorship strategies that have left a lasting impact. Navah shares invaluable insights on digital marketing trends, data privacy, and the surprising findings from Optmyzer's recent study. Whether you're an experienced marketer or a newcomer, Navah's wisdom will leave you inspired and better equipped for success in the dynamic realm of digital marketing.

Episode Highlights: 

• Navah Hopkins originally wanted to be an English teacher, so determined her 3rd-grade self. Through education and honest family guidance, that became marketing. After starting in SEO and there being an ethical mismatch with the strategy she was working within, she found herself in the world of non-profits and eventually Paid Search. 
• She’s had mentors who helped grow her into an empowerer of colleagues, a better public speaker and marketer, and more confident in growing herself. One of her mentees (with whom she connected playing video games) went from a $500/month stipend to her paying them $10k/mo in billable hours within a year. She finds incredible joy in helping others learn how to help themselves. 
• Optmyzer released a study reviewing the efficacy of broad match v. exact match keyword strategies. Navah discusses how she had to adopt a new approach to paid search strategy upon reviewing the results as they contradicted her previous position. She loves getting to learn new and challenging evidence. 

Episode Links: 

• Navah
  • LinkedIn
  • Optmyzer
  • Search Engine Journal - Ask a PPC
  • Paid Search Association
• Zina Kayyali
• Purna Virji
  • High Impact Content Marketing 
• Shelly Fagin Episode
• Optmyzer Study

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

(5:10) Is smart bidding + RSA + broad match ideal?

(15:41) Should I block competitor searches?

(22:03) How to choose your first bids for manual bidding?

(29:29) How do you qualify the quality of the lead using the search term?

(38:45) Does Performance Max work well for all industries?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers. 
   
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.

(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP

(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.

(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.

(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work. 

(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.

(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.

(45:10) Weird Search Partners data 
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.

(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential. 

(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.

Thanks for listening and enjoy the episode!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Contact Jason - https://rothmanppc.com/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Search News:
Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match types and keywords with other match types, and we talk about why and when we pursue this kind of thinking about match types.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/             

Show Notes:
Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:

And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp     

Four Free Lessons at Institute - https://directiveconsulting.com/institute/

Show Notes:
Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703