building a team

Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.

Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space.

Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world.

This episode covers

• The compelling appeal of the Health Tech sector
• Strategies to convey unique propositions to cut through the noise
• Key hurdles appearing within Health Tech in the near-future
• Hiring eager, intrinsically driven marketeers to solve health challenges

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

To be a mom and own a business, it takes a lot of trust.

We can’t do everything. We can’t be watching our kids 24/7 while also micromanaging every aspect of our work lives. To a point, we just have to have faith that the people around us will hold us up.

In today’s episode, I’m chatting with Lindsay Dickerhoof, a hairstylist, makeup artist, Mary Kay consultant and owner of Harestream, a mobile wedding salon that travels via a beautiful Airstream van. She’s also the mom to two beautiful babies.

So much of our conversation has to do with trust, and how important it was for her to grow her business and be the mom she wanted to be.

It required trust in her faith; trust in herself; trust in her employees; and trust in the vision of what she wants her business and her life to look like.

Resources & Links

Learn more about Lindsay’s business, Harestream, on her Instagram page and website.

Learn more about Project: Mom and follow us on Instagram at @projectmompodcast.

Do you want to share your motherhood journey on the podcast? Email me at projectmompod@gmail.com. 

Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer?

We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant. 

Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise, and staying ahead of a widespread wavering in consumer confidence.

This episode covers

• How Multiverse have tackled the highly degree-led US market
• Transferrable experiences from different sectors, and how they inform current marketing approaches
• Embracing new channels to dial into increasingly tech-savvy consumers
• How to boost lifetime value in the face of declining consumer confidence

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!

Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul.

In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more…

This episode covers

• Staying competitive through economic turbulence and downturns in consumer confidence
• Why community building is vital, and distinctions between community and audience
• Paying attention to US markets as a testbed
• Increasing efficiency and effectiveness of performance marketing
• Importance of a strong attribution model

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Congratulations! Your ministry or business is growing! You are finally seeing the fruit of all your hard work. But that hard work has worn you out and it’s time to find some help! In Episode 74 of Just One Simple Thing, you’ll learn four tips for building your team by looking at how Jesus built his.

I know that many of you are solopreneurs or ministry leaders and when you’ve built something born out of your gifts and passions, it’s hard to let anything go. Nobody can do it quite as well as you can, right? Deep down, you know that attitude is an accelerator on the road to burnout. When things get bigger than you can handle on your own, it’s time to build a team. But how do you find the right people? People you can trust? People are great at what they do so you can be great at what YOU do?

Whether you are hiring your first freelance help, or gathering a ministry leadership team around you, there are some lessons we can learn from the way that Jesus built the team that would share his work and his life.

1. He got to know them before calling them to His inner circle.
2. Jesus evaluated people based on their potential, not their current position.
3. Jesus watched them when they didn’t know he was looking.
4. And as he did before every other major event, Jesus prayed about it.

Yes, it can be scary to start building your team when you have been doing everything yourself. But when you build with the right people, it frees you up to do your own best work.

ACTION STEP
Head to my free Facebook group Plan & Pray with Do A New Thing and you’ll find worksheets to help you research and interview so you can make intentional decisions.

I love hearing from podcast listeners .... Kristine Brown, author of the book Cinched: Living with Unwavering Faith in an Unfailing God said, “I love listening to podcasts that help me grow as a speaker, writer, and communicator. But I also struggle to find an extra 45 minutes in my day to listen. Christa gets me on the right track with one simple, doable step forward in just 10 –15 minutes. Now that’s progress.

If you’d like a shout out, head over to Apple Podcasts and leave a review. You just might hear your name on a future episode.

RESOURCES
Cinched: Living with Unwavering Faith in an Unfailing God by Kristine Brown

++++++++++

Are you tired from trying to share your God-inspired message while working your full time job? Do you wonder if it’s worth it, or even possible, to build a ministry or business on the side?

I have good news for you.  It is possible.  It is worth it.  You can do it.

Download the Honor System Guide, to help you honor all the work God has given you to do. 

Having a successful VA team is a major part of any successful real estate business. A VA is going to be one of the first hires you make, especially if you’re a solo entrepreneur. Whether you’re new to the business or seasoned doesn’t matter – you’re going to need to eventually start outsourcing. Your time is best spent doing high-dollar activities like closing deals and you don’t have time to get stuck in administrative work. Find a good VA and let them do that work for you.

Hiring good VAs is important, but it’s more important to make sure you provide your assistants with the proper training they need. Record as much as possible so you have training sessions ready to go and reuse. Once you have one solid VA, you can bring others on and put that VA in a leadership role over them. It’s important to treat your team right, providing them with positive feedback and bonuses to foster loyalty. It’s also important to give your VAs a voice and make their own decisions.

What’s Inside:

• How to find and hire VAs.
• How to structure your VA team.
• Why it’s important to give your VAs a voice in how to run things.

Mentioned in this episode:

REINetwork.com/join
REI Network on YouTube
Upwork.com
Virtual Staff Finder
Batchdialer.com/Gavin
support@REINetwork.com

Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…

Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.

This episode covers

• Advice for bringing hungry, driven talent into your business
• Why it’s often worth valuing innovation over tradition
• Shifting channels as your target demographic grows
• The simplicity of messaging that’ll be a key challenge for CMOs

This month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Summary: We discuss the stages we go through before and after we realize we need to ask for help, the process of finding help, what to look for when hiring expertise, and other things that come up when we realize we can't go it alone. 

Mentioned on this episode:

• Heal Your Tribe

Upcoming Offerings:

• May 5-9: Wild Within Oregon: Awaken
• May 9-13: Kambo Retreat in Oregon
• July 5-12: Wild Within Yosemite: Initiation
• July 19-26: Wild Within Yosemite: Advanced

Support this podcast:

• Discount link to purchase organic, raw ceremonial-grade cacao ethically sourced in Guatemala (a portion of proceeds support this podcast)
• Become a patron at: https://www.patreon.com/thefaroutcouple
• Make one-time donation with PayPal (our account is aplambeck22@gmail.com)
• Leave a review on iTunes!
• Share this episode with a friend! :D

Connect with us:

• Website: www.thefarout.life
• Email us at info@thefarout.life
• Wild Within @ www.thewildwithin.org

Credits:

• Intro music: "Complicate ya" by Otis McDonald
• Outro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)
• Photo is on the path to Everest Base Camp during from our trek in the Himalayas

You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest.

Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’. 

We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more!

This episode covers

• Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific years
• The role of marketing in a business’ overall efforts to highly focus their product/service
• Nude’s achievements to date, and their success on Apple’s App Store
• Network effects, and using a product-led approach to convert customers into advocates
• The challenge of being more native when creating content for specific channels & platforms

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder…

The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users. 

In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market.

This episode covers

• Key qualities of a CMO, and what to look for in a great Co-Founder
• Chip’s remarkable crowdfunding campaigns, raising over £30m
• Standing out in an increasingly competitive FinTech market through innovative content
• The difficulties that shaped Alex & Chip, and proved their commitment to customer experience

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. 

Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO.

Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Popsa overcomes the challenges of longer lead times.

This episode covers

• Nikki’s illustrious and eventful career, through Virgin, Spotify, and MelodyVR/Napster
• How to use data to tell meaningful stories, particularly with Nikki’s involvement with the first ‘Spotify Wrapped’
• Opportunities presented by Covid to engage less tech-adept users with Popsa’s easy interface
• Overcoming the challenge of attracting consumers to services with longer lead times

Topic Segments:

1:35 - Nikki’s Answers to the Quickfire Questions

4:35 - Experience at Virgin

10:50 - Joining Spotify’s Exceptional Growth

20:20 - Shifting Focus at MelodyVR

26:50 - Insights from Nikki’s Current CMO Role at Popsa

41:30 - Creation of Spotify Wrapped & Regional Work

51:20 - Top Leadership Traits & CMO Challenges Ahead

This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion.

Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space.

In this month’s Scale of One to Tech, Chris shares how he shapes his approach to polls for maximum engagement, his focus on long-term success, and when to work hard vs when to work smart.

This episode covers:

• Takeaways from Chris’ CMO experience at Quidco
• The survey experience that influenced the start of eOpinion
• Chris’ biggest career challenges and turning points
• How authenticity is essential in modern marketing
• Advantages of an external network, such as our own ‘CMO & Marketing Director Forum’

This episode of Scale of One to Tech is sponsored by eOpinion, and Chris has a very special offer for our listeners: not only can you get a half price Speedy Poll at https://eopinion.org/alex/, but the first to sign up will get it completely free!

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.

Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup. 

On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles.

This episode covers:

• Superscript’s unique take on flexibly de-bundling insurance
• The transferrable skills permeating Mai’s extensive and diverse history in marketing
• The barriers that Mai has broken as a successful, Asian, female CMO
• How creating T-shaped marketing team encourages better collaboration
• Tips for finding success with a more conversational interview style

This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

"If you want to grow your business, you have to fire, hire, and promote accordingly." That's the principle that has guided Amy towards building a 7-figure organization, and in today's podcast, she gives you a unique view behind the scenes of building a team and how to hire and fire for growth. The episode is built around three themes: growing, firing, and hiring. Amy shares her biggest learnings from building a team from scratch, how to fire someone when the fit just isn't there, and which two things you should pay attention to when hiring someone for your business.

Read the written recap of the episode here: www.fastforwardamy.com/104

If you're ready to really scale your business, go and grab the 7-Figure Organization guide. It's free and will teach you all about which departments to set up, how to streamline your way of working, and crucial aspects of communication.

Download the 7-Figure Organization Guide here: www.fastforwardamy.com/7figureorganization

If you want access to my 24 minute FastForward Million Method training, go to Instagram on @fastforwardamy and message me the word 'method'. I'll send over the video training so you can start scaling your 6 figure business to 7 figures, this year!

Do you want to stop being a slave to your boss, your schedule or your clients?
Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track, as more than 1500 entrepreneurs have done before you. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.

• Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy
• Discover my free trainings and ebooks: fastforwardamy.com/freeresources

Considering the number of current channels and platforms that didn't even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.

James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup.

This episode covers

• James’ illustrious career prior to Tutorful
• Catalysing opportunities to work in a startup
• The focus on being authentic, upfront & transparent
• Changing your marketing proposition/approach for the effects of Covid on the industry
• How to alleviate common solopreneur/startup mistakes

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Welcome to the 100th episode of the FastForwardAmy Show. To celebrate, Amy has created an extraordinary episode for you, where she takes you behind the scenes to give you a real and raw CEO update. She shares her biggest wins and fails to make you a better entrepreneur and leader, gives her insights on how to make decisions with no support, and teaches you how to push through when no one believes in you (even yourself). She also gives you million-dollar insights on marketing, sales, and organization that you can apply straight to your business.

Find a quick recap of the episode here: www.fastforwardamy.com/100.

Download the Start Your Podcast Guide to finally take action and get your podcast out there: www.fastforwardamy.com/startyourpodcast.

If you want access to my 24 minute FastForward Million Method training, go to Instagram on @fastforwardamy and message me the word 'method'. I'll send over the video training so you can start scaling your 6 figure business to 7 figures, this year!

Do you want to stop being a slave to your boss, your schedule or your clients?
Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track, as more than 1500 entrepreneurs have done before you. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.

• Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy
• Discover my free trainings and ebooks: fastforwardamy.com/freeresources

Leadership is not the same as it was 12 months ago, regardless of industry - with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through. 

As CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry and The Walt Disney Company.

Join us as we discuss the differing approaches to marketing within massive scale companies and fast-growing startups, the need to continuously invest in culture, and hiring new team members who believe in your brand’s vision.

This episode covers

• The biggest challenges facing CMOs in the coming year
• Continuous investment in culture
• Curating a community which posts more than marketing content
• Brand marketing vs performance marketing at various growth stages
• Major differences between large corporates and small, speedy startups

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

• What is wholesaling? How does it work?
• Investigating the different fields of real estate
• The process of hiring your first employee
• Preventing your strength from becoming your weakness
• How to get comfortable with delegating

Life and Money Impact Round

• What is the one thing to do now to live a meaningful and intentional life by design?
• What is one life or money hack that you can share to make an impact on others' lives?
• What is one thing to do right now to make the world a better place?

RESOURCES/BOOKS MENTIONED

• Multiple streams of income by Robert G. Allen
• The 21 irrefutable laws of leadership by John C. Maxwell
• Scaling up by Verne Harnish
• Traction by Gino Wickman

ABOUT TODD TOBACK

Todd Toback is an experienced Chief Executive Officer with a demonstrated history of working in the real estate industry. Skilled in Negotiation, Coaching, Sales, Entrepreneurship, and Sales Management. He’s a strong entrepreneurship professional with a Bachelor of Science focused in Degree in Massive Action from Calvin University.

CONNECT WITH TODD

• Website: www.nolimitsrealestateinvesting.com
• Podcast: No Limits Real Estate Investing

CONNECT WITH US

To connect with Annie and Julie, as well as with other Investing For Good listeners, and to get the latest scoop on new and upcoming episodes, join Life and Money Show Podcast Community on Facebook.

To learn more about real estate syndication investment opportunities, join the Goodegg Investor Club.

Be sure to also grab your free copy of the Investing For Good book (just pay S&H)--

Thanks for listening, and until next time, keep investing for good!

Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly.

Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, and how to grow a team that share your business’ values.

This episode covers

• What startups and scaleups stand to learn from each other
• Turning failures into learning points
• How Dennis’ attraction to storytelling in advertising has shaped his career
• The ideal balance between skills and experience in a leadership role
• Brand marketing vs performance marketing - which is more important for startups
• Airbnb’s value-based hiring - how it’s done and why it helps the team

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years.

With such a plethora of knowledge and experience, we hear Nicola weigh in on what makes a great marketing leader, FinTech’s increasing appeal to Gen Z, diversity in the FinTech & CMO space, advice for CEOs hiring their first CMO - and that’s just scratching the surface...

This episode covers

• Attributes that make a great marketing leader
• FinTech’s shift towards appealing to Gen Z-ers and Millennials
• Making the most of influencer marketing
• Advice for CEOs hiring their first CMO
• Boosting diversity in the FinTech CMO space
• Writing better, clearer, more inclusive job ads
• Killer interview questions

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com