The Best Tactics of a Law Firm’s Brand Creation
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing, branding and specifically telling stories in the right manner.
Key Takeaways:
00:19 Introduction
01:05 Misinformation and myths related to legal marketing
04:45 How law firms can make the best marketing investment
06:08 Key considerations in law firm branding
07:32 Key advantages of creating a marketing plan
11:00 Measuring a legal marketing campaign’s results
14:42 Myths around over-saturation in the legal profession
17:30 Community outreach and law firms
19:04 Digital advertising tactics for lawyers
21:04 Storytelling techniques for lawyers
25:30 Ending thoughts
Best way to contact Nancy O’Hare-Zika:
https://callgavel.com/ nancy@gavelteam.com
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