business-marketing

This story was originally published on HackerNoon at: https://hackernoon.com/5-video-marketing-trends-you-should-try-in-2023.
91% of people say they want to see more online videos from brands in 2023. Is your brand ready?
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Video marketing has become a crucial tool for businesses in recent years. A shoppable video allows customers to discover products and make purchases by clicking links in the video. Shoppable videos help you increase sales because users can purchase while watching your video. In an interactive video, viewers can engage and interact with the video itself.

Lisa Simone Richards, Business Consultant & PR visibility strategist extraordinaire, joins me on this week’s episode to discuss just how she helps people to build a winning PR plan.

After years of working for magazines and doing PR for large companies such as Staples, Virgin, and Crayola, her passion now lies in helping business owners and entrepreneurs who are amazing at what they do to reach more people. She does so by giving them the skills to not just speak to current customers, but to better read their target customer and how to appeal to them directly to gain an even bigger following.

To get more info on how Lisa can help YOU and YOUR BUSINESS gain better visibility, head over to her website and sign yourself up for her program The Online Visibility Accelerator.

If you enjoyed this episode and, in some way, it inspired you to start taking action, I’d love to hear about it and know your biggest take away. Send me a DM on Instagram @theresacantley and let me know what your favorite part was.

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If there is a topic you would love me to talk about or a question you may have send it to us at theresa@theresacantley.com and we’ll feature it on one of our future episodes.