business storytelling

When in doubt and data is insufficient who should you ask? If you had two lifelines, is it better to “Ask the Audience” or “Phone a friend”.

Today’s story may hold the answer.

For more Stories at Work do subscribe to our YouTube channel which has two playlists - 

#StoryBank https://bit.ly/WStoryB and 

#LeaderSpeak https://bit.ly/WLeaderS

You can also join our WhatsApp group to get a copy of this video. https://bit.ly/SW_WA_11

Our website has a video version of this story. https://storyworks.in/storybanks/

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Imagine that you had hired a new person in your team. In a key project, she tried her best but failed and let the whole team down.

A few days later, another important project comes up. What would you do? Give her the role she was hired to do, or do it yourself? After all, it is a very important project.

This story from November last year from the US basketball league (NBA) is inspiring.

For more Stories at Work do subscribe to our YouTube channel which has two playlists - 

#StoryBank https://bit.ly/WStoryB and 

#LeaderSpeak https://bit.ly/WLeaderS

You can also join our WhatsApp group to get a copy of this video. https://bit.ly/SW_WA_11

Our website has a video version of this story. https://storyworks.in/storybanks/

Follow me on LinkedIn -->linkedin.com/in/i-am-ic

Why Yellow Matters is about communicating. Writing. Deciding. Understanding. Thinking things. Deciding things. Writing things. It is about brevity and balance. Cleverness and chaos and clarity. The hard things and the great things and opening yourself up to the zone. But most simply, it’s about taking the time to ask why. It is about how important it is sometimes, often, to take the time to think about what you’re saying and doing and why that matters to you and other people. Other human beings in the world. I didn’t set out to write this book. I just had one idea one day that I thought was important and I started writing it down.

Pick up your copy today >>> 

In this special Christmas episode, we take a look at a short section of Charles Dickens' A Christmas Carol that never seems to make the movie. It's a literary-cinematic montage where Scrooge and the Ghost of Christmas Present take wing across countryside and sea to get a deeper glimpse into the working persons holiday celebration during the industrial revolution.

Shane MacGowan left behind scores of friends and loved ones. And scores more fans and admirers from afar. And some of us who didn’t fully understand how important the songs are to us until now. Now that he’s gone. Shane gave us all a gift. Of poetry. Of friendship. Truly, and maybe more toward the end of his life, of love. A gift for which we all should be grateful.

Sometimes those things are physical, product-like things you can hold in your hands. Other times, those things are services or businesses or in the case of what we’re going to talk about today, experiences.

Things that you live through. Things that impact you in a sensory way. Things you can remember and take with you always.

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Rain Bennett.

In this episode, Kris Ward and Rain Bennett demystify the art of storytelling in business.  

Discover why you don't need a grand narrative to connect with your audience and why understanding your objective is crucial.  

Key takeaways include:

-Why the 'Hero's Journey' isn't always the best storytelling structure for business.

-The importance of tailoring your story to your audience.

-How simple, everyday stories can be profoundly effective.

Don't miss this episode if you want to improve your storytelling skills and better connect with your audience.

Power Personality Quiz! http://winbacktimequiz.com/

Win The Hour, Win The Day! www.winthehourwintheday.com  

Podcast: Win The Hour, Win The Day Podcast  

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Rain Bennett at:

Podcast:  https://podcasts.apple.com/us/podcast/the-storytelling-lab/id1440526574

Instagram: https://www.instagram.com/rainbennett/

TikTok: https://www.tiktok.com/@rainbennett_storycoach

Win The Hour Win The Day!

I feel bookended this summer. We lost Walter back in July. In a rush. An emergency. Unexpected. This one was different. A known-known. He was old. A beautiful old boy. And ill. We knew it. But he kept on going. And loving life. But we knew it was coming. And it wasn't any easier knowing that.

See Scott's creation - Highforge and what they can do >>

Strategic Storyteller Laura Nespoli reveals how storytelling boosts understanding, triggers brain chemicals tied to memory and empathy, and reshapes social issue narratives, which fuels employee engagement and fortifies customer connections.

Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact?

KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story.

Connect with me!
--> LinkedIn: https://www.linkedin.com/in/kellydparker/
--> Website: https://www.kellydparker.com/

They say you don't get to choose your family, but you can choose your friends. And sometimes, out of the blue, unexpectedly, you find yourself needing to say goodbye. And it hurts. Deeply. Dog people get it. Not-dog people don't. But for my money, there is no truer, no more caring, more loving friend than your dog. We had to say goodbye to Walter this week. And I wanted to share everything that meant to me, with you.

Ashley is a friend and a colleague. We've worked together. She's a mom of three kids. A wife of a husband who is a healthcare professional. And she is a writer. And an entrepreneur. And newly a podcaster. And what she does is help people, particularly women, learn and grow into their own freelance writing businesses. We talked about a lot of different things from where her family comes from to how people assume things based on her name or background. We also talked about truth. And journalism. And why it remains important as a vocation even in today's world. Maybe because of today's world.

Breaking news in the golf world: the PGA Tour announced yesterday that they would, in a complete 180 from their previous moral position, merge their operations with the renegade LIV golf tour funded by the kingdom of Saudi Arabia. In this short Hot Type episode, we take a brief look at what's going on, what they're proposing to remake golf into and what it means to those of us who care about golf and international sports.

A special, solo episode of The Forge where I walk through a list of 100 things I believe. It's an exercise in paying attention and being intentional about the things you do and knowing why you choose to do them. Might not be a bad exercise for you all to try, too.

On this episode of Business Storytelling Made Easy, we explore the power of personal transformation stories and their impact on communication. Special guest Deborah Pardes, Vice President of Stories and Voices at Swell Audio, discusses:

• The balance between being authentic and inclusive 
• How sharing vulnerabilities can help build common ground and trust amongst peers
• The primal power of voice and the need to slow down and build a culture of conversation

Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact?

KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story.

Connect with me!
--> LinkedIn: https://www.linkedin.com/in/kellydparker/
--> Website: https://www.kellydparker.com/

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”

Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

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Business success strategies are in the works. Come have a listen!

By The End Of This Episode You’ll Learn 

• Why all business owners could use these tips to improve their storytelling
• How to use stories as part of your business branding, marketing and promotion strategy
• Harnessing the power of stories can help you be more persuasive, move people to action, and progress into your career.
• Secrets of successful of business storytelling.

Key points Lori and Nola are sharing in this episode:

(07:51:73) Before you even decide to become an entrepreneur, you need to be able to answer these two eyeopening questions.

(12:36:73) The following five reasons explain why being a good storyteller is so important, particularly for entrepreneurs but also for professionals in any industry.

(13:01:13) The five key elements that most people either miss or overlook when telling a good story.

(19:28:14) When you are just learning storytelling, it’s OK to be uncomfortable, but you don’t want to be terrified. This tip will help reduce your fears.

(21:11:67) The elements for when and how to tell a story.

Resources

From A Woman To A Leader, podcast - https://limorbergman.com/

Limor Berman Gross Consulting - https://limorbergman.com/

Connect with Limor on LinkedIn - https://www.linkedin.com/in/limorbergman/

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

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Podcast Transcript

Communications consultant Salome Laloum shares about the power of vulnerability as a premier marketing and leadership skill to attract buyers, build connection and make the sale.

Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact?

KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story.

Connect with me!
--> LinkedIn: https://www.linkedin.com/in/kellydparker/
--> Website: https://www.kellydparker.com/

Charles Alexander, co-founder of The Black Bread Company, shares how storytelling helped propel the business to $51 million in less than a year.  Plus, he reveals tried and true strategies every effective communicator must master. 

Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact?

KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story.

Connect with me!
--> LinkedIn: https://www.linkedin.com/in/kellydparker/
--> Website: https://www.kellydparker.com/

Social media content expert Jourdan Guyton explains how to leverage social media to craft stories that build trust, create loyalty, maximize impact and boost revenue.

Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact?

KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story.

Connect with me!
--> LinkedIn: https://www.linkedin.com/in/kellydparker/
--> Website: https://www.kellydparker.com/