business video

Do you have a video phobia? Before anything else, a phobia is a generic term for any kind of anxiety disorder that amounts to an unreasonable or irrational fear related to exposure to certain situations or objects – in this case, exposure to video.

What are you making it mean?

Honestly, I have spent four years trying to do video because I consider myself having a video phobia but then one day, I decided it had to stop. I stopped calling it a phobia and I started doing videos. It was not easy at all, and yes, I probably got a long way to go, but practice makes perfect, right?

Let’s start with seven tips. Listen to episode 188 of Small Business Talk by Cathy Smith, a business podcast brought to you by CATCO Enterprises, for all the details.

See omnystudio.com/listener for privacy information.

Will Stewart is an Emmy Award winning Director and the founder and CEO of 9/8 Central, a video production and social media marketing company based in Greenville, SC. Will’s mission is to produce video marketing content that not only looks good but also gets results. While Will has worked with some of the biggest brands to create national TV campaigns and won awards for his work, his greatest passion is businesses in his hometown grow and succeed.  

You can see more of Will’s work at 98c.org

When you’ve shot a video for your client or your business, what happens next? 
Does it sit on a YouTube channel or company website, pushed out as part of a digital campaign and then disappear? 

Repurposing video content can be a great way of stretching footage further. If you have a business, one day shooting can feed weeks of social media content – all it takes is a little bit of strategy and planning.

Dan Norton is an editor and video repurposing specialist based in New York.

Dan’s expertise in repurposing video content enables him to help companies and individuals to stretch their video content further.

After spending 11years at Disney Streaming Services, he also now co-runs Parent Pacifier With his wife Amanda - helping expecting and new parents save time and remove headaches with baby product reviews and parenting tips - via their website parentpacifier.com and their YouTube channel.

In this episode, Dan talks about how to save time by creating long-form videos which can be repurposed for social media. He shares techniques he's learned through years of working in the sports highlights industry and how entrepreneurs and business owners can use simple tricks to make their video content go further.

Show Notes : http://videotalks.co/21

In this episode you'll learn:

• What repurposing video means 
• Starting with live video
• Why answering your top 5 FAQs is a great strategy 
• How to get started with video for your business 
• How to talk to a camera lens as a friend
• How he started a YouTube channel from scratch
• The most powerful traffic driving force on YouTube 
• How unexpected YouTube videos can drive business 
• Why you should start something before you have kids 
• Why becoming a parent is so motivating 
• How businesses will use video in the future 
• Dan's take on the Pomodoro technique 
• Why asking questions can drive people to make comments in social media videos 
• Why he builds in rest time 
• How to plan a repurposing video strategy 
• Video Marketing tips for business

This interview is split into two parts – the first is geared towards creative entrepreneurs – with part 2 focusing on how businesses can harness video marketing.

In part two of this interview, Dennis takes us through his Find Your Story program and his Audience Magnet online platform to help businesses connect with their audiences.
There are tips on talking to camera, how video personalisation is a powerful tool, why every business should be using video right now and how to tell the story of a vegan sausage factory with video.

Dennis Morrison is a serial entrepreneur, business storyteller and founder of Audience Magnet, which helps businesses and professionals to communicate authentically and effectively.

When he’s not lecturing in post production at The London Film Academy, Central film School or Ravensbourne University, he’s helping business owners and digital creators find their own unique voice through his 'Find Your Story' program.

Dennis has worked in the Film & TV industry for over 30 years, and has created branded content for companies like Diesel, L'Oréal and Red Bull. He’s consulted on numerous video projects for various companies, helping them develop their video strategies and build their audience. He is a business mentor and marketing story strategist.

Dennnis says, 'The truth is that storytelling can be learned like any other skill or technique. But you need an experienced guide to break down the structures of communications and storytelling, into a step-by-step system that you can start using immediately in your business. Whether you’re a complete beginner or a seasoned marketing pro.'



You'll discover:

• How to promote a sausage factory with video 
• Smart phone filming tips
• Why people are buying into people   
• Why you should document your struggles
• Why every business would be using video 
• Why it’s not about you it’s about them
• Why you should just press record 
• Why there’s magic in looking into the lens of a camera
• Tips for filming yourself 
• Why personalisation of video is big for brands 
• Why he is targeting women in the USA
• Why small business owners should do their own marketing
• How to find your own brand story
• Why he is driven by freedom of choice
• How Imposter syndrome holds creatives back  

James Lee is a director and photographer based in Richmond Virginia. He runs Journey Seven – a creative video & photography business with a purpose to specialise in working with non-profits and NGOs.

At the age of 19, James knew that being an entrepreneur was the only way he could pursue his dreams so for the past fourteen years, James has been through familiar successes, failures and the challenges of running a businesses day-to-day. He knows how important it is for other businesses and organisations to have reliable partners to collaborate with – especially in the creative field. His values include thoughtful communication, responsibility, guidance, and the continual improvement of both character and craft.

He recently got married during the first weeks of lockdown in the US and has since been working on a series of Covid-related films for the community at large.

In this interview James talks about how he approaches documentary journalistic filmmaking and why companies should be making themselves more vulnerable to connect with their audience and customers.

You'll discover:

• How to improve your workflow efficiency
• Why documentary storytelling is detective work
• Why he doesn’t find out too much about a subject first
• How small businesses can help each other in the current climate
• Why being a wedding photographer is a good training ground
• How listening to your team can really help you
• Why it’s important to listen to people when you’re interviewing them
• The power of transcription software like Rev
• The secret to balancing budgets with non-profits & NGOs
• How to price yourself working with a non-profit
• Why your unique qualities gives more value to a client
• How vulnerability and trust are key to how brands use video
• Why the discipline of hard work will make or break a business
• How James manages to maintain a zero inbox
• Why you should only take what you can eat from a buffet

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Video Talks helps creators, business owners and marketers learn from experts in their field to make the right decisions when it comes to making, using and commissioning video in all its forms – with your host, director Andy Greenhouse. 

Video production is all about trial and error. Emphasis on the error. We’ve all been there, even the pros. And to prove it, Blake and Mat are joined by video producer Brennan Bell to rehash their past mistakes. From accidentally wiping a hard drive to wearing the wrong clothes for a shoot, these guys have been there. Find out how to make a mistake work for your video style, and how to be prepared when video productions go wrong.

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