businessauthor

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking.

You can now watch the interview on Smith Publicity's YouTube channel @SmithPublicity as well!

Tarryn Reeves works with entrepreneurs to create best-selling books that magnetize leads to them, propelling their businesses to the next level. A USA Today best-selling author with 13 books under her belt on Amazon's best-selling list and a handful more in the works, she is an author, publisher, and intuitive book coach who knows what it takes to create books that sell — and that sell readers on their authors' value propositions.

Through Four Eagles Publishing, Reeves provides client-authors a "joyful and simple process for writing, publishing and marketing your best-selling book." Leading by example, Reeves is creating a powerful network of innovators, rule-breakers, disruptors, leaders, and visionaries, all building on the same foundation of authenticity at the intersection of business and art.

As a renowned speaker, Reeves also often talks about how becoming a best-selling author can help entrepreneurs grow their businesses, how to become a best-selling author without writing an entire book from scratch, and using storytelling to magnetize leads. She speaks from experience. Learn more at tarrynreeves.com and foureaglespublishing.com.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.

Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing.

Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. 

The book (and the interview) covers the following topics:

• The problem of the “sea of sameness” across a number of industries where companies are not differentiated or distinctive of one another, and don’t have a clear value proposition;
• The research that revealed the magnitude of this problem, why it was happening and what companies can do about it; and
• The “VALUE” model - five competencies that CMOs and marketing teams can build to help their organisations stand out.

This book takes a unique and valuable approach to solving the problem by focusing on upskilling the marketing team in these key competencies, rather than suggesting a typical brand strategy or tactical approach. It’s a must read for any marketing leader serious about helping their team and their company standout.

To find out the five competencies of “VALUE” and much more, make sure to tune into this episode!

References

• Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser - Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness.
• Grant Cardone - The 10X Rule: The Only Difference Between Success and Failure.
• Harvard Business Review - Gary Hamel - Bringing Silicon Valley Inside.
• Peter C. Brown - Make It Stick: The Science of Successful Learning.
• Roger Fisher - Getting to Yes: Negotiating Agreement Without Giving In.
• Seth Godin - The Dip: A Little Book That Teaches You When to Quit (and When to Stick).
• Simon Kelly, Paul Johnston, Stacey Danheiser - Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.

Contact Stacey Danheiser

• Find Stacey on LinkedIn and mention you heard her on the podcast. Stacey is CMO and Founder of SHAKE Marketing.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

This episode was produced by Dylan Todd and edited by Lewis Hallam.

In our latest episode check out the new mixtape I created on Spotify as inspiration for my upcoming book: "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" (out July 15 on Kindle and August 9th on Hardcover/Audio).

You can find and listen to the mixtape here... https://open.spotify.com/user/djgeoffe/playlist/3CrUSANMF1vk053mBPzDBu

...and Pre-Order my book on Amazon here: http://www.amazon.com/Disruptive-Marketing-Hackers-Thinkers-Navigating/dp/0814437397

On this episode we talk about why experiential marketing is a skill every marketer should have in the next nine years and also why diversity and inclusion in the larger population is a key data nugget for marketers to use to help foster connection with a very different thinking population because of what they want from brands and companies.

All that and more on the marketing podcast for eccentric minds...

Check out more thought leadership from me at slideshare.net/geoffreycolon and also follow me on Twitter @djgeoffe, or the show @disruptivefm

Speaking of experiential, catch me live in 2016 by checking out my live speaking schedule geoffreycolon.net/speaking

geoffreycolon.net
DisruptiveFM.net
#DisruptiveFM