Welcome to another episode of The Disruptors Podcast! Today, Rob covers ten ways to get yourself out there, whether it means marketing yourself, giving your product a voice or creating a content. Whatever it is that you’re thinking about doing, stop overthinking, ask yourself “what’s the worst that could happen?”, start with what you know best, and then do it!
Key Takeaways:
- Stop overthinking it and start testing it.
Don’t waste precious time worrying and overthinking about whether you’ll mess up, be judged or that you won’t be good enough and instead, just got for it. If it makes you feel more comfortable, take some notes, be prepared, talk about something you know well, just do it.
- Remember that everything is a test.
Nothing ever has to be the perfect finished final product. If something turns out bad, you can always go back and fix it. Stop making it seem so big and permanent in your mind, understand how small your actions are in the grand scheme of things and take that pressure off yourself.
- Ask yourself, “what’s the worst that could happen?”
What is the absolute worst-case scenario for putting your content out into the world? It’s not death, it’s not disownment, it’s the possibility that it might not get seen or that people might not like it. And if that happens, you learn from it and move on.
- Ask yourself, “What will happen if I don’t?”
Think about what you’ll miss out on if you don’t take this step. Think of all the things that might not happen for you now if you don’t put yourself out there. Think about where you will be 10 years down the line if you stay too scared to move forward.
- Remember that you can always press the delete button.
If you really don’t like something you’ve put out or afterward feel like you can do better than just delete it. You always have the option to change your mind and delete it. But first, you have to put it out there and give it a chance. You might even end up surprised at the results and be glad you chose not to delete it.
- Get some accountability.
Make sure that there is a failsafe in place that forces you to take accountability and follow-through with your plans, whether it’s a coach or a mentor or even just making public posts on social media that force you into accountability because people have seen them now.
- Start with something you know.
If you’re not sure where to begin when it comes to marketing your business, start by marketing yourself. Pick something you know a lot about or a very good at and talk about it. Use it as a practice run for being able to start talking about your business.
- Start with your favorite platform.
Whatever your medium preference is: blogs, audio, video, Facebook, Twitter, Instagram, start with that. There’s no rule that says you have to put your message on a certain specific outlet. Ideally, you should use all of them, but you can at least start with the one you’re most comfortable with and build from there.
- Understand that you have something unique to share because you are unique.
Don’t limit yourself or keep your voice and ideas from being heard because you think there are other people saying better things than you. They can’t say them the way you can because there’s no one else in the whole world like you. There’s space in your niche for you.
- Focus on your niche first.
Give yourself a narrow parameter in which to work. If you set unreasonable goals or try to reach too wide an audience too soon, you’ll likely overwhelm yourself and procrastinate on actually putting yourself out there.
Best Moments:
“We overthink putting ourselves out there, that we’re gonna be judged, that we’re gonna get it wrong, that we’re gonna make mistakes, that we’re not gonna be good enough, or have imposter syndrome, blah blah blah. Stop overthinking it, start putting yourself out there.”
“Nothing is final, everything is just the ongoing step in a very long journey.”
“Let the world be the judge, not you. But you can always hit the delete button.”
“There’s something that everybody knows better than everybody else.”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com