canadian small business

This week's episode started out as a recap of our progress for 2022 but very quickly took a turn into a mindset episode as we took a  dive into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance.

We discuss how a simple grant application pushed Heather to explore bigger, far more personal themes in her own artwork, ask how it’s possible to resist doing something you absolutely love and explore what’s behind that (there’s always something big behind that!) and talk about the messiness of creativity - the internal messiness of creativity! And as it often does in any mindset episode, social media makes a brief appearance as we talk about what it means to speak up - or stay quiet - when big things happen in the world. 

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• struggle with resistance when creating their work - even (or especially) when they love what they do
• ponder exploring bigger themes in their work
• wonder how much of their value system they should share with the world and if it will make an impact.

For a summary of this episode and all the links mentioned please visit:
Episode120: Diving Into the Meaning and Resistance in Our Creative Work

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

When faced with other opinions of what our lives should look like as mothers, as  entrepreneurs, as women, nobody knows how to best navigate our lives better than we do.

And in today’s episode, we dig into the challenge of following our paths in the face of pushback with Chantelle Selkridge, mom of three, herbalist and owner of Rooted Bush Tea. 

Chantelle’s journey to becoming a mom and starting her Canadian-based business selling Caribbean tea was not a direct path. It ebbed and flowed and zig-zagged in all kinds of ways she didn’t envision.

What didn’t waver was Chantelle’s faith in herself.

Resources & Links

Learn about Chantelle Selkridge’s company, Rooted Bush Tea, and follow her on Facebook and Instagram.

And check out the books she’s into right now – Women Who Run with the Wolves by Clarissa Pinkola Estes, Ph.D., and Courage: The Joy of Living Dangerously by Osho.

Learn more about Project: Mom and follow us on Instagram at @projectmompodcast.

Do you want to share your motherhood journey on the podcast? Email me at projectmompod@gmail.com. 

Debra Wong of Dessert by Deb has owned two different businesses with a subscription box as part of her business model. In this episode, she shares all her subscription box knowledge from sourcing product to packing and shipping and everything in between.!

This is a great episode for creatives who

• are thinking about launching a subscription box business
• are thinking about adding a subscription box to their current business
• are considering running a special edition box to their holiday offerings
• are wondering if this would be a good way to showcase their own products

For a summary of this episode and all the links mentioned please visit the original show notes:
Episode 58: So You Want to Start A Subscription Box Service.

To learn more about Deb's creative journey and her other business ventures, check out Episode 57 of the podcast.

You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.
You can find Deb at dessertbydeb.com  or on Instagram @dessertbydeb.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Are you ready to quit your day job and take your creative business full time? Or maybe you have a creative business already but you're ready to try something new. Then this episode is for you!

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for anyone who:

• who is thinking of turning their creative hobby into a business
• who has a side business and is wondering if now is the right time to take the next step
• who has a successful creative business but is starting to wonder if it's time to do something new.

For a summary of this episode and all the links mentioned please visit:
Episode 85: So... You Want to Quit Your Day Job

You can also connect with us on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. 

Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

This week LinkedIn expert Louise Brogan joins the podcast to talk about why artists and creative small business owners need to be on LinkedIn, the opportunities you're missing out on if you're not on the platform and her best LinkedIn tips to get started.

This is a great episode for anyone who has been curious about how they could use LinkedIn to grow their creative business. Louise shares tips on how to set up your profile, how to interact and the types of opportunities that are available for creatives and artists on the platform. You might be surprised by just how many lucrative opportunities you are missing out on by not growing a LinkedIn network!

For a summary of this episode and all the links mentioned, please visit:
Episode 67: LinkedIn For Creatives with Louise Brogan

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

On today’s episode, I chat with Carolyn Ellis, owner and founder of The Hug Glove! It's no secret that the past year and a half has been a crazy ride for everyone, but Carolyn didn’t let that stop her from seeing and hugging the ones she loves most! Carolyn used these unprecedented circumstances to get innovative and find new ways of living that resulted in her not only being able to hug her family, but help many other families hug it out, too! Listen to today’s episode to find out how!

On this episode we dive into: 

• The importance of social interaction.
• Getting innovative and staying positive through difficult times.
• The power and health benefits of hugs.
• How to conserve your energy.

The take-home: 

Carolyn credits her mother for her brilliant idea of The Hug Glove. Throughout the pandemic, she noticed that the lack of socializing and physical touch within her family was in and of itself, creating health concerns. Her strong desire to connect with her family again, and specifically with her mother - is what drove her to turn an old plastic sheet into a new way of loving on those you care about most. Carolyn recognized the importance of physical touch and the impact it has on our relationships and our health, so she made a decision and acted swiftly! Although she gained much praise for her brilliance throughout the last year and a half, there was another aspect to her newfound invention that she didn't see coming. 

There was a moment during Carolyn’s new venture when she was finding that although The Hug Glove was helping so many families, it was also being seen in a negative light by others. But, instead of taking these critiques to heart, Carolyn recognized that some people were simply in more pain than others, which is valid, so she didn’t let it slow her down!

Carolyn is an amazing example of not only someone who can adapt during hard times, but someone who refuses to let any type of negativity interfere with doing what she feels is best for herself and others. So how are you going to adapt when things get tough warriors? Will you be innovative? Will you continue to shine through when others attempt to darken your light? You all have the power within you! It’s only a matter of continuing to move forward!

Get in touch with with Carolyn Ellis

Website: https://www.hugglove.ca

Instagram: @hug.glove

Due to a whole mess of technical difficulties this past week, today's episode is a re-air of one of our most popular episodes of all time.  While it may not be new to all of you, some of you have probably never heard it before and, those of you who have might be in a different place in your business where this is a relevant topic. Either way, this episode is packed with really useful information - whether you'd like to have a book traditionally published or  go the self-publishing route. And, it dovetails so nicely with the episode I hope to bring you next week!

Ever thought about writing a book but feel you don't have a big enough platform? In this episode, Melissa interviews Lisa Bolton about how she wrote a national best seller with a major publisher with virtually no platform and no name recognition.

For a summary of this episode and all the links mentioned, please visit:
ASLU EP 18: How To Get a Book Deal When Nobody Knows Who You Are

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors and employees!

This is a great episode for those creative business owners who are struggling with the deeper aspects of their branding or new business owners who are not even sure where to begin with their branding (hot hint: it's not your logo!)

For a summary of this episode and all the links mentioned, please visit:
Episode 61: Your Logo is NOT Your Brand

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

“While there are so many more people online, it’s even more important that we are very strategic with who we are trying to reach and also we want to make sure that we have a clear message for those who want to follow us.”

— Dee Boswell-Buck

It’s your lucky day — enjoy a free sneak peek into my monthly masterclasses!

This week’s episode is a recording of a masterclass I held for a group of business owners looking to drive both traffic and conversions through their social media posts.

This was an interactive class with some great questions from our participants!

Social media can be noisy and it can be difficult for entrepreneurs to stand out. If you are a business owner ready for a strategic alternative that provides clear messaging for your prospects to take that next step off of social media, then this episode is for you. 

That’s right — you’re going to learn how to stop the scroll.

Sprout Social has reported that 50% of consumers have increased their social media usage in the last six months.

That is a huge opportunity for savvy business owners who are willing to re-examine the way that they use social media — and use it to drive customers to your sales page and mailing list.

What if you could grow your list, book more leads, sell more products, and sell out events through your social media content?

​Imagine finally overcoming that feeling of frustration and overwhelm around social media marketing…  and instead experiencing that amazing moment when your dream customer visits your website and books!

It's nice to be social, but nothing beats that feeling of watching social media connect you with more of the right prospects... which in turn leads to more revenue!

Press play to learn the top 4 reasons why people unfollow brands on social media and find out my feelings about boosting your posts on Facebook! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to track and measure those clicks and engagement (analytics are fun!)
• The different types of social CTAs that inspire the right moves from your audience
• How tracking your website will help you to know if your social media is driving traffic — and whether you’re getting a good ROI on your current strategy

Highlights:‌ ‌

• 01:51  Most used platforms
• 03:16  My story 
• 04:13  Digital & consumer behavior statistics 
• 05:30  4 reasons people unfollow brands
• 06:29  Be strategic when joining groups
• 07:26  Clear social CTAs
• 10:12  Boost your ROI
• 13:07  Know your numbers
• 16:17  All about bit.ly
• 20:05  Know your goals
• 21:51  Watch your words
• 25:56  Case study: real estate business
• 28:12  Case study: hair products
• 29:30  Linktree & Campsite
• 32:37  Google My Business

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

Stay Connected

• https://www.linkedin.com/in/dee-boswell-buck 
• https://www.instagram.com/deeboswell_buck
• https://www.twitter.com/deeboswellbuck
• https://www.facebook.com/deeboswellbuck
• https://www.pinterest.ca/DeeBoswellBuck

As the owner of two different businesses with a subscription box as part of the business model, Deb Wong of Dessert by Deb shares all her subscription box knowledge from sourcing product to packing and shipping and everything in between.

This is a great episode for anyone considering starting a subscription or gift box business or adding a subscription box option to their existing business. This is also great for any artists or makers who are thinking about offering this as a way to showcase their own products.

For a summary of this episode and all the links mentioned, please visit:
Episode 58: So You Want to Start A Subscription Box Service

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

“Your audience? They are not on ONE platform… I challenge you to take a deeper dive into where your audience spends their time online .”

— Dee Boswell-Buck

On March 19th, 2021, Instagram went down for an hour. In March 2019, both Facebook and Instagram went down for over 24 hours. 

The big question: what effect did this have on small businesses and entrepreneurs?

Let’s talk about the perils of putting all of our marketing eggs into one basket. How many platforms are you finding engagement on?

If you are a small business owner who has maybe gotten a little too comfortable using just one platform and are curious to know about how other platforms online can increase your visibility and boost your sales, then this episode is for you! 

You don’t have to have an account on every single platform, don’t worry. But I do recommend that all business owners and entrepreneurs should be using at least two different platforms to market their business — and ideally platforms that are not owned by the same company.

You may think that your audience only hangs out on one platform, but that is almost never the case. Broadening your use of social media and building a presence on two or more platforms will not only help you continue your marketing during the next outage, but reach new prospects that you would have missed otherwise!

For instance, you’ll find me on Instagram, LinkedIn, Facebook, Twitter, and Pinterest.

Remember: don't believe the hype. Your audience IS on more than one platform. As we speak, people are searching for what you do on Google and on their preferred social media.

So, let’s give them something to tweet about!

In this episode, I look at optimizing your use of social media, Google My Business, Facebook Ads, and your email list. And I even share an example of the remarkable marketing success of a client who doesn't have a real website!

It’s all starting now, so press play and get ready to discover:‌ ‌

• Effective CTAs that drive your followers to connect to you on AND off of your socials
• When it may be time for you to start investing in Google or social media ads 
• How Google My Business can help you meet your business goals

Highlights:‌ ‌

• 01:28  The Error 58 outage
• 05:12  The importance of having a strong mailing list
• 05:57  How many platforms do you engage on?
• 06:59  Find your audience where they are
• 08:03  My own target audiences
• 08:52  Include strong CTAs
• 10:32  Set up your Google My Business
• 13:28  Case study: “Jump into my DMs”
• 16:08  Use online Ads
• 17:48  Recap

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

Stay Connected

• https://www.linkedin.com/in/dee-boswell-buck 
• https://www.instagram.com/deeboswell_buck
• https://www.twitter.com/deeboswellbuck
• https://www.facebook.com/deeboswellbuck
• https://www.pinterest.ca/DeeBoswellBuck

“Get clear on your goals: Is your Ad to have more people like your page or your posts? Or are you growing a list of dream prospects?”

— Dee Boswell-Buck

Do you use Facebook Ads to acquire leads or sell your products and services? 

Follow-up question: Are they working for you?

It’s an unfortunate fact that 62% of business owners fail at Facebook Ads. How can you take your Facebook Ads game from ineffective to inspired?

In this episode, I start at the basics in order to demystify Facebook Ads. From understanding Facebook Pixel to maximizing your ROI to boosting your search ranking on Google, this episode will lay out a clear path to turning leads into paying customers using Facebook ads!

Facebook Ads are a great way to stay effortlessly top-of-mind for your audience. Remember: it takes 6-8 marketing touches before someone becomes a hot lead!

When properly targeted, Facebook Ads help your content and promotions land in front of your dream clients — the people most likely to need your solution... and be willing to pay well for it!

For a few dollars per day, your Facebook Ads can move your leads to visit your landing page, join your waitlist, and share their email information.

Hit play now to find out why I love Facebook Ads and learn how I apply them to my marketing. I even share examples of Facebook Ads that I ran for a client which helped her massively grow her mailing list and amplify her sales!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How using Facebook Ads effectively actually improves your search ranking on Google
• The 2 first steps you need to take in order to optimize your Facebook Ads campaigns 
• How to align your marketing funnel with your ad strategy — and nurture your leads through each step

Highlights:‌ ‌

• 01:52  Facebook marketing strategies & fails
• 03:19  Do Facebook Ads hit the mark?
• 04:51  How Facebook Pixel works
• 06:55  How I run my Facebook Ads
• 08:07  The hidden benefits for your Google Search rankings
• 09:41  Nurturing leads through the funnel
• 12:38  Selecting your campaign goal
• 13:56  Nurturing sequence example
• 15:54  Should you boost your post?
• 17:06  Customer avatars & business goals 

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

Stay Connected

• https://www.linkedin.com/in/dee-boswell-buck 
• https://www.instagram.com/deeboswell_buck
• https://www.twitter.com/deeboswellbuck
• https://www.facebook.com/deeboswellbuck
• https://www.pinterest.ca/DeeBoswellBuck

“As a solopreneur, believe me when I say that we are all in this together. I am on that journey with you.”

- Dee Boswell-Buck

Are you a small business owner who wants to use social media, digital ads, and your mailing list to earn more money, create great customer relationships, broaden your exposure, and keep your brand top-of-mind? 

Then Strategize Your Business Online is here for you.

I'm Dee Boswell-Buck. I’m the founder of Boswell-Buck Creative and a passionate solopreneur who helps my clients use cutting-edge digital marketing strategies to elevate their online presence, connect with their ultimate dream clients, and boost their revenue. 

And with this podcast, I’m going to help you do all of that, too.

I understand the challenge of running a small business, both alone or with a small team. I get it — as the boss, you wear a lot of hats!

My goal with Strategize Your Business Online is to optimize your efforts — you’ll get bigger, better results by using my tried-and-tested strategies for social media marketing, Google and Facebook ads, web design, newsletters, and email campaigns.

In‌ ‌this‌ ‌episode,‌ ‌you’ll get ‌a sneak preview of the first three episodes of the podcast, which will demystify Facebook ads, help you drive traffic to your site from your socials, and digital tools that can make your job easier.

Press play and let’s get started!

Highlights:‌ ‌

• 00:37  Introducing Strategize Your Business Online
• 01:11  Episode 1 preview
• 02:02  Episode 2 preview
• 02:58  Episode 3 preview
• 03:25  Review, share & subscribe ‌

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com ‌

Stay Connected

• https://www.linkedin.com/in/dee-boswell-buck 
• https://www.instagram.com/deeboswell_buck
• https://www.twitter.com/deeboswellbuck
• https://www.facebook.com/deeboswellbuck
• https://www.pinterest.ca/DeeBoswellBuck

In this episode And She Looked Up co-founder Lisa Bolton returns to the podcast to talk with Melissa about different techniques to help you visualize success in your career and in life.  We'll cover everything from journaling and art journaling to vision boards and vision books.

We look at how creating art, writing fiction, daydreaming and even talking to yourself or making actual physical space in your life can help you bring to life the success you want to achieve. And we'll explore the whole brain, eye, hand connection that helps us make it all happen (along with a lot of hard work of course! 

For a summary of this episode and all the links mentioned, please visit:
Episode 52: Visualizing Success with Lisa Bolton

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Whether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans!

For a summary of this episode and all the links mentioned, please visit:
Episode 45: How To Surprise and Delight Your Fans!

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In Episode 31,  Gabby shares all her pitching secrets both as a writer and journalist and as an editor on the receiving end of pitches. Whether you're pitching newspapers, magazines,  websites or your dream publication, this episode is packed with pitching tips.

For a summary of this episode and all the links mentioned, please visit:
EP031: The Best Pitching Tips for Writers with Gabby Peyton

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

The And She Looked Up Creative Hour is a podcast dedicated  to sharing the experiences, lessons, ideas and business strategies of creative Canadian women. Creating for a living takes a special kind of person: one part artist and one part entrepreneur. We want to inspire Canadian makers, creators and artists to keep (or start!) pursuing their creative passion in life and make the most of creating what they love. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.  That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! 

Your host, Melissa Hartfiel, is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.