cannabis consumer

Sundie Seefried, Founder and President/CEO, Safe Harbor Financial

Sundie Seefried is Founder and President/CEO of Safe Harbor Financial, the leading provider of reliable financing solutions to the cannabis industry.

A 39-year credit union industry veteran, Seefried was the former CEO of Partner Colorado Credit Union (PCCU). Established in 2015 by PCCU, Safe Harbor was formed to provide an unmet need – compliant banking and financial services to the rapidly growing U.S. cannabis industry. Seefried designed a full scope Cannabis Banking Program for PCCU known as the Safe Harbor program, which has withstood the scrutiny of 16 federal and state exams to date. Now in its 8th year, Safe Harbor has grown in excess of 600 accounts spanning 20 states, and processed over $14 billion in cannabis-related transactions.

Seefried worked with PCCU to fully decoupled Safe Harbor from the credit union as a separate entity in 2021 as it moved through the process to obtain a public company status listed on the NASDAQ. It was successfully listed on NASDAQ September 2022; allowing it access to capital markets and the ability to scale nationally.

Seefried regularly provides cannabis banking education and expertise to legislators, regulators, attorneys generals, state officials, and financial institutions. She is on a mission to normalize banking for the cannabis industry, while assisting law enforcement and federal agencies to be more effective at combating illicit activities and protecting the financial system.

To share her knowledge, Seefried authored the book ‘Navigating Safe Harbor – Cannabis Banking in Uncertain Times’ in 2016, as well as contributed a chapter on cannabis banking in the university textbook ‘The Politics of Marijuana: A New Paradigm’ by Timothy McGettigan.

LinkedIn - https://www.linkedin.com/company/safeharbor-financial/
Facebook - https://www.facebook.com/SafeHarborFinancialLLC

Larry Levy, Co-founder & CEO, Lucid Green

A serial entrepreneur, Larry brings a wealth of hands-on experience, with a focus on computational linguistics (machine learning), IoT and SaaS based finance and marketing platforms. As co-founder and CEO of Lucid Green, Larry oversees operations to bring LucidIDs to the forefront of cannabis supply chain solutions. Prior to Lucid Green, Larry served as co-founder and CEO of Semagix Group, which was sold to Warburg Pincus in 2006. Larry was also the founder and CEO of Protégé Holdings, recognized as an “Upside 100” company, as well as the founder of Citria and Delrina Europe. Delrina was sold to Symantec in 1995. Larry guest lectures entrepreneurship at the Cornell University - Johnson School of Management. He holds a BCom and BAcc from the University of the Witwatersrand, South Africa, and is a chartered accountant CA(SA).

https://www.linkedin.com/company/lucid-green/
https://twitter.com/lucidgreenio
https://www.instagram.com/lucidgreen.io/

This week's discussion is focussed on reviewing the cannabis industry shifts we've seen in 2020, and what we are likely to see going forward in 2021. Our experienced guests share their insights on a variety of topics and developments including consumer behavior, state and federal legalization, what we should expect to see in 2021, and more. 

This week's discussion is focused on the COVID-19 pandemic and how cannabis consumer behavior has either altered or remained the same over the past few months. The episode also explores the potential of federal legalization int he near future, as studies show that cannabis legalization is broadly popular and a potential bipartisan issue.