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    car rentals

    Explore " car rentals" with insightful episodes like "113 | How and Why to Create Flexible Travel Plans", "The Unfairport", "[Greatest Hits] Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It", "SA513 | Travel and See The World by Investing in Real Estate with Brian Luebben" and "Aufera" from podcasts like ""Families Fly Free", "Don't Remember Me Like This", "How I Grew This", "How Did They Do It? Real Estate" and "Startup Couches"" and more!

    Episodes (6)

    113 | How and Why to Create Flexible Travel Plans

    113 | How and Why to Create Flexible Travel Plans

    In today's world, it's a good idea to make your travel plans as flexible as possible in case you need to make a change. Lyn shares how she changed her recent planned trip to Italy and Switzerland due to bad weather and offers tips for how to make cancellable plans for flights, hotels, car rentals and more.

    Want to get on the fast-track to always fly your family free? Come join us inside the Families Fly Free membership, the BEST way to learn how to fly free using travel rewards...

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    Download Lyn's FREE list of 7 INSIDER hacks she uses to personally fly her family free...

    https://familiestravelfree.com/7hacks

    The Unfairport

    The Unfairport

    Three short stories about the theater of international misery: airports. Enjoy a closer look at the juggernaut of social expectations, taboos, and perceived unfairness that is capable of pushing grown adults into full blown hissy fits.

    Support the podcast on Patreon: https://www.patreon.com/drmltpodcast

    Don't Remember Me Like This is written, produced, and published (for better or worse) by Nathaniel Barber, a writer and photographer living in Saint Paul, Minnesota. To learn more about Nathaniel and his work, visit his website, and sign up for the DRMLT Podcast newsletter to get exclusive notifications for new episodes and all the hot gossip from Saint Paul, Minnesota.

    [Greatest Hits] Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It

    [Greatest Hits] Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It
    Makoto Rheault-Kihara leads user acquisition at Hopper, one of the fastest-growing travel apps with over 60 million in sales to date. Makoto was previously the Director of Marketing at Cruisehub, an OTA aiming to modernize the cruise industry and lead search engine marketing at Busbud, a bus travel booking platform in 80 countries. Hopper differentiates its paid social strategy by focusing on user acquisition AND long-term trust through investing in paid social and other mobile ad channels. They use Facebook as the primary focus of their paid social ads with TikTok as a growing secondary channel. Paid social is becoming a lot more abstract and therefore more creative. Makoto believes paid TikTok ads must be kept fresh, platform-focused, and generated at a higher frequency. The pandemic did affect the travel industry but Hopper still achieved a 110% YoY growth last year and is on track to do over $1B of business this year. They did this by following a diversification strategy based on customer needs and expanded into hotels and car rentals. Hopper’s customer-obsessed culture and self-contained, autonomous teams have helped them grow multiple product arms simultaneously. A weekly catch-up call and an executive team focused on cross-team communication help these siloed teams at Hopper learn from each other’s challenges and successes. Sometimes ads that marketers like don’t appeal to actual customers and may end up performing worse than some simple customer-oriented ads. Over time, Hopper moved to these customer-centric ad creatives which helped them reduce expensive failures and triple their RPM (revenue per 1000 impressions). At Hopper, Makoto focuses on maximizing the overall contribution margin of a cohort and on-target rate to check their ability to drive revenue from specific target purchases or user actions. Because Hopper diversified across three generic categories (hotels, flights, car rentals), their ad targeting still focuses on great creatives and has not changed much since IDFA deprecation in iOS 14.5. Interested in joining the Hopper team? Click here to check out their open positions! https://www.hopper.com/careers/

    SA513 | Travel and See The World by Investing in Real Estate with Brian Luebben

    SA513 | Travel and See The World by Investing in Real Estate with Brian Luebben

    In this episode, find out how real estate can design your life into something that will give you the freedom to travel the world. Brian Luebben joins us to energize our motivation to be financially free at a young age and tells us the power of investing in different businesses. Stay tuned to get tips and tons of valuable advice!

    Key Takeaways to Listen for

    • Why we need to reflect on our goals and plans
    • Effective ways to manage single-family rentals while traveling
    •  Challenges of running a single-family and car rental business remotely and simultaneously
    • How to make money from podcasting
    • Why a clear vision in life is important
    • The value of having a team and community that shares the same core values

    Resources Mentioned in This Episode

    About Brian Luebben

    Brian is a real estate investor, entrepreneur, and host of The Action Academy podcast. He graduated from college debt-free after building his first business, and after rising to the top of a Fortune 500 company's sales organization, he realized that retirement at 65 and the corporate world weren't for him. So, through his podcast and cash-flowing real estate, he generated enough revenue via remote income sources to earn him the financial independence to do what he wants, when he wants, with who he wants.

    Connect with Brian


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    Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It

    Head of User Acquisition @ Hopper: Makoto Rheault-Kihara- Strategic Paid Social, Massive Growth & The Culture That Empowers It
    EPISODE SUMMARY: Makoto Rheault-Kihara leads user acquisition at Hopper, one of the fastest-growing travel apps with over 60 million in sales to date. Makoto was previously the Director of Marketing at Cruisehub, an OTA aiming to modernize the cruise industry and lead search engine marketing at Busbud, a bus travel booking platform in 80 countries. Hopper differentiates its paid social strategy by focusing on user acquisition AND long-term trust through investing in paid social and other mobile ad channels. They use Facebook as the primary focus of their paid social ads with TikTok as a growing secondary channel. Paid social is becoming a lot more abstract and therefore more creative. Makoto believes paid TikTok ads must be kept fresh, platform-focused, and generated at a higher frequency. The pandemic did affect the travel industry but Hopper still achieved a 110% YoY growth last year and is on track to do over $1B of business this year. They did this by following a diversification strategy based on customer needs and expanded into hotels and car rentals. Hopper’s customer-obsessed culture and self-contained, autonomous teams have helped them grow multiple product arms simultaneously. A weekly catch-up call and an executive team focused on cross-team communication help these siloed teams at Hopper learn from each other’s challenges and successes. Sometimes ads that marketers like don’t appeal to actual customers and may end up performing worse than some simple customer-oriented ads. Over time, Hopper moved to these customer-centric ad creatives which helped them reduce expensive failures and triple their RPM (revenue per 1000 impressions). At Hopper, Makoto focuses on maximizing the overall contribution margin of a cohort and on-target rate to check their ability to drive revenue from specific target purchases or user actions. Because Hopper diversified across three generic categories (hotels, flights, car rentals), their ad targeting still focuses on great creatives and has not changed much since IDFA deprecation in iOS 14.5. Interested in joining the Hopper team? Click here to check out their open positions! https://www.hopper.com/careers/
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