car sales

This week Eric and I talk about published stats from customer interviews that demonstrate why to reset your sales process.

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Eric and I would love to hear from you and what you think of the first 16 episodes of The Classy Car Guy Podcast. I can be reached at:

training@startst.com

Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.

This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same. 

In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.

In Episode 1, Account Manager Yates Creech discusses the importance of dealership websites, how to increase lead form conversion rates, and additional tips on digital retailing.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
A Dealership's website is often the first thing a potential customer goes to look at so they can get an idea of what they are looking for, as well as the competition. So there are elements that must be present on your website to help viewers gain the information they desire quickly while also driving them to your dealership's showroom. In this episode, Yates speaks in detail about increasing online lead form conversions. To learn more, listen to his interview in this podcast.

Eric and I talk about making the demo drive and trial close work during covid, why a demonstration drive is an essential step in the sales process, and how to get a demonstration drive that you can't go on and how to still get a trial close.

Chris and Nick have been in 'sales' all their lives. Chris 'sold' his parents on buying a wrecked DeLorean at age 15 and Nick 'sold' the admission office of Stanford Business School to accept him as a foreign MBA student. 

The two young gentlemen started their first venture in 2013, fresh out of business school. By 2017, Chris and Nick had managed to hire a strong technology team and sold their company to Carvana.com.
 

Bitten by the entrepreneurial bug again, Chris and Nick are in the process of starting an auto loan refinancing company to help 100M Americans reduce their monthly payments. You can learn more about the business at www.withclutch.com.

Be sure to connect with us in our Lead Sell Grow – The Human Experience Tribe Facebook group:

https://www.facebook.com/groups/leadsellgrow

Learn more about our services: 

www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Podcast Intro and outro

Artist: Disfigure

Track: Blank

Music Provided by: NoCopyrightSounds

Watch: https://youtu.be/p7ZsBPK656s

Free Download / Stream: http://ncs.io/blank

Introducing the Go Sokal Podcast! A podcast devoted to advertising in the automotive industry made by the leading auto-focused agency. The Go Sokal is hosted by Katy Saunders, a Marketing Strategist, and Drew Wilson, a Creative UX Designer. Together they will be interviewing various department employees to find out the latest trends in the automotive advertising world. We will be bringing on other important guests to help us find out what works and what doesn't as we move forward into an ever-growing digital age. 

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

Lucky Lucky performs a completely improvised set, virtually! The suggestion for today's show is "Guarantee"

Lucky Lucky is a Chicago-based improv team. What you are about to hear is a completely improvised set, performed by Lucky Lucky, using only our voices. This is a form known as The Bat, or Improv in the Dark. 

Lucky Lucky is made of up of Chirag Rathod (@mrrathodsneighborhood), Chip Bagnall, Cassandra Phillips, Emily Martin, Jessica Noble, Christina Salesberry, Joey Ascaridis and Keegan Hill 

Music by: Zachariah Spindler (@zilchmosoutstandingmodernart; https://www.zilchmos.com/). He performs under the name Jazz. (https://soundcloud.com/jazz-goodmusicboy) and Thestral Jones (https://soundcloud.com/thestral-jones)

Background art by: Andreas Glöckner from Pixabay

------

ChiragRathod.com

IG: @mrrathodsneighborhood

YouTube: https://www.youtube.com/@chiragrathod9882

In this episode we welcome the infamous Chipper Whatcott from Pocket Pro who brings an idea that revolutionizes car sales. We also workshop an idea to solve traffic and Andre can't help himself when it comes to one of the GIBI'S.

Check out our wesbite!
www.gostealthisidea.com

Support us on Patreon!
https://www.patreon.com/user?u=24713893

15% off Pocket Pro minimalist wallets and keychains
(promo code: stealthisidea):
https://pocketprogear.com/discount/stealthisidea

Follow our socials!
@GoStealThisIdea

Submit ideas to:
Idea@GostealThisIdea.com

Show Notes:
www.chubb.com
www.eatnuggs.com
http://supportrestaurants.org
www.esington.com
https://bitetoothpastebits.com/

Boring company, Car sales, and a Mel Rant! 

This week we talk to Will Harris about his career in automotive, his approach to Sales, while working for Kijiji.

We are always looking for talented people to join our team, apply to Koch here:
Indeed: https://ca.indeed.com/cmp/Koch-Ford-Lincoln

Follow us on:
Linkedin: https://ca.linkedin.com/company/koch-auto-group
Instagram: https://www.instagram.com/kochautogroup/
Facebook: https://www.facebook.com/KochAutoGroup

Welcome to Down Payment: The Podcast for Used Car Dealers! In this episode Ted introduces himself and the goals for this new podcast.

This podcast is designed to provide useful, actionable information for used car dealers and industry professionals to be able to implement immediately. We will provide two types of episodes. The first are short episodes (less than 10 minutes) that will provide you with information on topics ranging from marketing and sales to compliance and management. The second type are longer episodes (up to about 30 minutes) that will provide more in depth analysis, often featuring guests from within the industry.

Ultimately this podcast seeks to provide a source of creative inspiration for used car dealers. The used car industry is changing rapidly, and the dealerships that are most innovative and creative will be the most successful.