The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.

One of the segments that has seen this evolution the most is the automotive sectors.

On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving.

Follow Vivek Srivatsa on Twitter: https://twitter.com/vivekvivi?lang=en

Follow Vivek Srivatsa on LinkedIn: https://www.linkedin.com/in/vivek-srivatsa-25b49b4

Tata Motors on LinkedIn: https://www.linkedin.com/company/tata-motors

Tata Motors on Instagram: https://www.instagram.com/tatamotorsgroup/?hl=en

Tata Motors on Twitter: https://twitter.com/TataMotors?s=20

Tata Motors on Facebook: https://www.facebook.com/TataMotorsGroup/

Tata Motors on YouTube: https://www.youtube.com/channel/UCGk_EOyEtbl-XdbVHRPwnfQ

Sign onto Varun's new newsletter at: https://varunduggi.com/

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

AlphaTalk is collaborating with another auto industry podcast on this episode with Dealer Process Secrets! Bryan and Jessica sit down with Philip Cheatham and returning AlphaTalk guest, Brian Steele, to discuss Philip's book and how dealership's can optimize their internal processes. Learn about improving your customer's experience through maintaining a happy sales team and so much more on this special edition of AlphaTalk.

Be sure to check out Bryan and Jessica on the Dealer Process Secrets podcast here: Website  // Apple Podcasts // Spotify // Google Podcasts

Link to Dealer Process Secrets, written by Philip Cheatham -> Click here

Make sure to follow AlphaTalk on Instagram, Facebook, LinkedIn, and Tiktok! Leave a review if you're enjoying the show or if there's any topics you'd like us to cover!

AlphaTalk welcomes back Brian Steele to discuss the auto industry inventory struggle. 

Brian Steele has served as President, COO, GM in the auto industry.  He has 22 years of being passionate and involved in the automotive industry.  Additionally he is former President of a $70 Million  independent auto dealer group.

Go check him out as the co-host of Dealer Process Secrets podcast.

Make sure to follow AlphaTalk on Instagram, Facebook, and Tiktok! Leave a review if you're enjoying the show or if there's any topics you'd like us to cover!

All the way from Oklahoma, auto industry expert, Yancy Spivey, has come to the AlphaTalk studio to discuss what dealers should know about reinsurance.

Yancy Spivey has 30 years in the auto industry, from owning a franchise dealership to reinsurance investments. Yancy has been in the reinsurance space for over 20 years.   

Make sure to follow AlphaTalk on Instagram, Facebook, and Tiktok! Leave a review if you're enjoying the show or if there's any topics you'd like us to cover!

AlphaTalk is welcoming auto industry expert, Brian Steele, to the show to discuss how auto salesmen can maximize and improve their interview process with potential buyers.

Brian Steele has served as President, COO, GM in the auto industry.  He has 22 years of being passionate and involved in the automotive industry.  Additionally he is former President of a $70 Million  independent auto dealer group.

Go check him out as the co-host of Dealer Process Secrets podcast.

Make sure to follow AlphaTalk on Instagram, Facebook, and Tiktok! Leave a review if you're enjoying the show or if there's any topics you'd like us to cover!

From facilitating the first Ford dealership in the early 20th century through to its current, extensive roster of manufacturers, Hendy Group has grown immensely since its inception in 1859. Driving the business through some of its most turbulent times in recent memory, Chief Executive Paul Hendy, and his son and General Manager Will Hendy, have seen Hendy Group’s team exhibit incredible resilience to continue the family’s legacy.

In this episode of It Runs In The Family, the father-son pairing share how they’ve structured themselves to maintain a degree of independence, stayed risk-aware without being risk-averse, and the importance of not forcing the next generation to take a role in the family trade.

This episode covers:

• The simultaneous father-son and employee-boss relationships
• Leading one of the business’ largest periods of growth
• Being risk-aware, without being risk-averse
• Encouraging family into the business without forcing them
• Blending face-to-face and online channels
• The interesting future of cars and electric vehicles
• How the past year has cemented the value Hendy Group sees in their team

Link and References: https://lizleanpr.co.uk/podcast-runs-in-the-family/

Connect with Liz: https://bit.ly/3lnFclp
Connect with Leila: https://bit.ly/3bTwVSU

Not all techniques to improve your sales skills are born of the digital age. Some come from as far back as the era of Aristotle. The Ancient Greek philosopher described three rules of persuasion:

Article

Contact Us

Ariel was a straight A student in high school. In college, she worked two jobs to pay her way through school. When she got a “B” in one class, this perfectionist reasoned that it was best to drop out until she could  be the best at it and focus. Well, that time never came. Listen in as she shares her story and how deciding not to go back to college was a strategic business decision.

Notes:

Want to get in touch and/or support Ariel? 

• LinkedIn

Want to get in touch with NoDegree?

• Listen to more podcast episodes here
• Follow and/or connect with Jonaed Iqbal on LinkedIn
• Follow NoDegree on LinkedIn,  Facebook and Instagram

Remember, no degree? No problem!

Need career or resume advice? Follow and/or connect with Jonaed Iqbal on LinkedIn.

- LinkedIn: https://bit.ly/JonaedIqbalND

Connect with us on social media!

- LinkedIn: https://bit.ly/NoDegreeLinkedIn

- Facebook: https://bit.ly/NoDegreeFB

- Instagram: https://bit.ly/NoDegreeIG

- Twitter: https://bit.ly/NoDegreeTW

- TikTok: https://bit.ly/3qfUD2V

Thank you for sponsoring our show. If you'd like to support our mission to end the stigma and economic disparity that comes along with not having a college degree, please share with a friend, drop us a review on Apple Podcast and/or subscribe to our Patreon: https://www.patreon.com/nodegree.

Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.

As a sales professional, do you often end your days feeling defeated and disappointed when you don’t hit your sales goals?

We can guess your answer to that question, which is exactly why we brought Josh Letsis to the podcast. Josh is the managing partner at Medved Autoplex and CEO of Closing Big, and he shared why we might not be giving ourselves the credit we deserve. 

Working in sales is more of a long game than anything. That’s why it’s important to place value into the small victories. We talk about Josh’s background in the industry and what he believes led to his business success. 

He reveals how he guides his team, what he thinks will be some upcoming opportunities in the sales industry, and how to close more deals so that you can hit your goals.

Tune in!

Key Takeaways:

• Josh’s background in the automotive industry (02:00)
• What he thinks has led to his business success (04:30)
• How he guides his team (11:25)
• Upcoming opportunities in sales (15:30)
• How to overcome people not wanting to come into the dealership (20:55)
• Motivation for those who might be taking a different path (22:30)
• How to close more deals (25:40)
• Redefine your goals (27:30)
• Where to find Josh (29:50)

--

Additional Resources:

• Connect with Josh here and here
• Sign up with the iSalesCRM software and use code promo code “CloseMore” for a free month of use and $50 starting credit balance.

--

Subscribe to the show on your favorite Podcast App, so you never miss an episode!

If you enjoy listening to the Close More Podcast, leave us a rating and a review on Apple Podcast!

In case you were wondering if customization in the automotive realm was beginning to slow, the Sentry Civilian is here to reassure you that is not the case.

Designed and manufactured by Toronto-based Inkas, a provider of bullet-resistant vehicles, the Sentry Civilian looks to combine military-level security with J-Lo-level luxury.

On the exterior, the SUV features bullet-resistant windows, run-flat tires and armored passenger compartments. Added touches like reinforced areas around the frame, including the door hinges, add to the vehicle’s impenetrable design. 

Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.

In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.

Additionally, Bret talks about shifts in the car buying cycle and how dealers were able to adapt during Covid-19.

This episode of the Go Sokal Podcast is sponsored by Sokal's Graphic Design Services. Our graphic artists work to bring you the best creative possible in your industry, from leading automotive ads to print jobs like billboards and business cards.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Graphic Design Services

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 10
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In this episode, Bret Johnson, one of Sokal's Account Directors, talks about what dealers should be thinking about as January 2021 approaches, ways to gauge their effectiveness, and how to decipher the end results. He explains how dealers can look at their analytics to find out what worked and what didn't during the 2020 year. He also speaks into the car buying behavior cycle and how it has changed over the year.

Listen to the tenth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

This week Eric and I talk about attitudes and ideas to make the door swing for more sales during the Holidays. This Holiday Season is going to be whatever you expect it to be. 

Email: training@startst.com

In this instalment of our From the helm series, Bell Direct’s Jessica Amir speaks to carsales.com (ASX:CAR) CEO, Cameron McIntyre.

A number of behavioural shifts have emerged during COVID-19 that are affecting the way Australians buy cars. CAR's shares have benefited, up about 100% from March this year, despite travel restrictions.

In this video Cameron discusses:

• (0:45) What's driving CAR's share price
• (2:09) How COVID-19 has set the trend for used car sales
• (3:52) What could drive further share price growth
• (6:29) Why you should consider adding CAR to your portfolio

Eric shares his story of having to buy a new car... Listen in to hear about the mistakes the dealership made and how to avoid these pitfalls in a selling environment. 

Podcast Credits

Be sure to connect with us in our Facebook group:

https://www.facebook.com/groups/B2BSalesSecrets

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Podcast Intro and outro

Artist: Disfigure

Track: Blank

Music Provided by: NoCopyrightSounds

Watch: https://youtu.be/p7ZsBPK656s

Free Download / Stream: http://ncs.io/blank

Eric found an article that discussed 16 bad habits that can kill success. Eric and I dive in to discuss each point.

16 Bad Sales Habits You Need to Break to be Successful

If you have any comments or topics you would like to discuss, drop us a line.

training@startst.com

In this episode, Drew interviews Bo Sowers and Michaela Mundorf from Sokal’s digital team, and they define Connected TV and show us how to use it for brand awareness, and also how to measure your results.

Bo and Michaela dive deep into explaining the differences between Connected TV and Linear TV (or regular Cable TV) and why you should consider incorporating CTV into your dealership marketing strategy.

This episode of the Go Sokal Podcast is sponsored by Sokal Digital's Search Engine Optimization service, a service that allows us to improve your ranking during Internet searches to widen your scope of potential clients and extend the reach of your website. There are many ways to better your search ranking and we are proud to have a team dedicated to keeping up on all of the latest trends, products, and content writing best practices.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's SEO service, click below:
↪Search Engine Optimization

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 7
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the seventh episode of the Go Sokal Podcast, special guests Bo Sowers and Michaela Mundorf give us a helpful definition for Connected TV (or CTV) and explain why it is such a powerful advertising method.

They both explain that when users set themselves up to be entertained, they are more likely to recognize and recall certain commercials and advertisements they see. In the Connected TV world, streaming services like Hulu, Roku, and others allow you to advertise to where the viewers are at the exact right time, verses linear TV where you never know exactly how many people have seen your ad.

Listen to the seventh episode or watch it on YouTube to learn more about Connected TV and why you should be incorporating it into your marketing plan.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Business Development Manager Chris Scott joins us to talk about traditional media and how radio and TV ads are still beneficial to your dealership's marketing strategy in an ever-growing digital age.

Chris covers everything from tips for buying a radio ad to choosing between radio and TV; plus, he gives some helpful tips for how you can set your ads apart from the competition.

This episode of GSP is sponsored by Sokal's Video and Audio Production. Serving clients nationwide, our production studio features a wide range of the latest editing software and video equipment to give your dealership quality video for everything from b-roll to full commercial spots.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Production services, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 6
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the sixth episode of the Go Sokal Podcast, we breakdown the importance of traditional media for dealerships even an age of digital ads and social media. Traditional radio and TV ads still serve a great purpose in reaching potential customers and growing brand awareness. Listen as Chris Scott gives us tips and insights for how your traditional ads can stand apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Sokal Marketing Strategist, Katy Saunders, sits down with Dealer Process Coaches, Charity Rudisill and Tammie Ventura, to discuss what a typical BDC department looks like, what issues dealers have with traditional BDCs, and the benefits of utilizing a remote BDC.

This episode of GSP is sponsored by Sokal Digital's Email Marketing—one of the best ways to stay in contact with current and new customers. Whether you are trying to promote sales events, service deals, or just keep your audience informed, our detailed reports will show you what goes on in each send.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Email Marketing, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 5
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the fifth episode of the Go Sokal Podcast, we breakdown the problems of current BDC setups and the benefits of a remote BDC. We cover a range of issues including recommendations for dealers, our own Gemini product, and transitioning into a remote BDC, including turnaround time, CRM’s, OEM processes, major brands and more. Finally, we look at training and the future of BDC.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!

To learn more, call us directly at 919-872-9410 or email info@gosokal.com today.

This week Eric and I talk about the under utilized sales tool - Your CRM.
How this database of customers should be worth more than your house.

David Allens Book - Getting Things done

To Contact Us:
training@startst.com

In this episode, Drew interviews Wes Broadhurst about how Sokal's video production team creates a strong marketing strategy and the creative process for automotive commercial spots and other video material for dealerships.

Wes goes over several common mistakes he sees in automotive spots, as well as his number one advice for dealers when thinking about video.

This episode is sponsored by Sokal's CTV and OTT digital service. Connected TV (CTV) lets you serve video ads to users on TV apps like Sling and Crackle, or on over-the-top (OTT) devices like Chromecast, Roku, and Xbox One. CTV ads are a great way to reach the growing digital TV audience. To learn more about our CTV services, click here or visit the links below.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about our CTV and OTT service, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 4
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Sokal’s in-house production studio is responsible for hundreds of dealership spots each month. Production Studio Manager, Wes Broadhurst outlines how concepting turns into final products, his team workflow, tips and advice when looking for a video production team, how to stand out, and lastly, things you should remember to make the process easier.

This the fourth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising! To learn more, email info@gosokal.com today.