In this episode of Tech Sales Insights, host Randy welcomes Steve Layne, the Co-founder, Chairman, and CEO of RedVector, a security company. The interview explores a company that offers an innovative solution for insider threats and risk analysis. Their approach involves being proactive and predictive rather than reactive, allowing organizations to mitigate problems before they escalate. Steve emphasizes the importance of partnerships and discusses the significance of their collaboration with Microsoft in the context of zero-trust architecture.
INSIGHT OF THE DAY
STEVE: Leveraging Predictive Analytics for Early Detection.
“Just like the weather agencies build models, the North American model, the European model, what we do is bring in all of this data, allow analysts to build models like a sabotage model or a data exfiltration model, and then see the risk starting to increase over time. And as you see this, these indicators of risk are increasing.
You try to get what they call the left of boom, or in the financial world, left of theft, right? You try to mitigate the problem. And so that's the real benefit of our approach and our solution. That is the new error, the new wave of this is to try to be predictive as opposed to reactive. So the competition is really these more reactive types of solutions which work.
But look, by the time it goes off, it's too late. The house is already on fire, right?"
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