celia

It's our first ever full-fledged Latin Jazz standard today, Tito Puente's most famous composition, "Oye Como Va", however it wasn't Tito who made it famous! Join AJ and Johnny as they discuss versions by Tito, Santana, Bobby Hutcherson, Celia Cruz, Tito Puente Jr., and new-to-us artist The New Orleans Nightcrawlers. Oh, and one more...

En esta entrevista Celia Lora nos cuenta todo sobre la relación con sus padres, cómo fue crecer con una estrella de rock y qué pasó realmente tras la polémica que la llevó a estar en prisión por 5 meses.

Welcome to Reel Britannia-a very British podcast about very British films....with the occasional hint of professionalism.

Episode 054 – The Holly and the Ivy (1952)

“Cheer up, Mick old boy. In a hundred years we'll all be dead.”

This week Scott is joined by Steven for this year’s Christmas movie review, The Holly and the Ivy starring Ralph Richardson, Celia Johnson, Margaret Leighton, John Gregson and Denholm Elliot.

An English clergyman’s neglect of his grown children, in his zeal to tend to his parishioners, comes to the surface at a Christmas family gathering.

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Scott and Steven

As the former Director of User experience at Epic Games, Celia worked on Fortnite, one of the most successful video games in history, with more than 78 million active players.

Her mission was to understand how our brain works, how it learns, and what its main limitations are, in order to improve the video gamers' experiences.  

Here, she shares the different steps of her creative process, including the way to build a climate of trust to interact efficiently with the video games's creators.

Speaking of designing a better user's experience, are we being manipulated?

It’s time to listen to her.  

Welcome to Reel Britannia-a very British podcast about very British films....with the occasional hint of professionalism.

Episode 051 – The Prime Of Miss Jean Brodie (1969)

“Six inches is perfectly adequate. More is vulgar!’’

Join Scott and Steven for their 50th movie review…..

Jean Brodie (Maggie Smith) is a free-spirited teacher at a Scottish girls' school during the 1930s. She encourages her young pupils to embrace romantic ideals, educating them about love and art rather than hard facts. However, her controversial teaching philosophy draws the ire of the school's headmistress, Miss Mackey (Celia Johnson), and, as Miss Brodie becomes entangled in a love triangle, her behaviour towards her favourite students becomes increasingly manipulative.

So why is finding your niche in business key to success.

When I opened my business in March 2013, because the building work overran in terms of the building expenses, I had to find a way of getting money in quickly. So the business plan that I had written and developed was almost thrown out of the window while I scrambled together to do whatever I could to get money in.

I ended up doing whatever I could to survive:

1. Llama trekking
2. Parties
3. Weddings
4. Corporate events
5. Butchery courses
6. Lifestyle courses
7. Afternoon teas
8. A café
9. Children’s parties
10. School educational visits
11. Cookery school
12. Large scale events like Christmas markets, autumn markets, Open Farm Sunday
13. A petting farm
14. A restaurant

As a result I became very unfocused, very uncoordinated, and ended up really in a complete mess.

The lessons I learnt and what I try to explain via this episode are:

• The need to be really clear about who is your target audience and why
• What market research you need to do to spot a gap in your market
• What is a niche
• How you find your niche

How finding your niche in business is key to success as it makes you stand out against the competition, it gives you a focus for marketing and establishes your brand recognition.

Transform Your Life, Business and Health Podcast: Episode 3 – How to make your business stand out

In this episode I cover why I felt the need to make my business stand out and to put a bow tie on a llama. To survive in a competitive environment you have got to be different. You’ve got to find a way that just makes your business stand out from the crowd. Be a Flamingo in a flock of pigeons - stand out, be different and be unique. You’ve got to almost use a combination of all your resources, all the things that you have, your knowledge, your personality, your life, your experiences. All these things need to be pulled together and processed through your personality and bought together in your own unique way to create something that's different from everyone else's that's out there. This is known as your unique selling point or USP.

In this episodeI cover 10 ways to make your business stand out: (1) Story telling

(2) The importance of market research

(3) Finding something that’s unique about you

(4) Putting your branding about the thing that is unique

(5) Offering a service which your customers love

(6) Sometimes what you set out to be isn’t what you become

(7) Seek to address your customer’s pain points

(8) Niche your focus if possible

(9) Seek to put in place a memorable culture

(10) You’ve got to love and enjoy what you do.

So have a listen – remember you only get one life and just don't waste it working in or on a business that you hate. You've got to really look to see how can I use these principles to adapt and transform the business that you have into something that you love? This is all about being yourself, being authentic, seek to stand out and be different. This is how your business will stand out from others.