channel partners

Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.

Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The company recently got acquired by Chargebee, uniting visionary forces.

In the world of startups, understanding the Ideal Customer Profile (ICP) is like holding the compass that guides the business. The success, failure, or struggles of any company can be traced back to the clarity or confusion they have about the ICP. Aditya and Suresh nail down what it takes to find your perfect ICP, and the struggles and pressures of navigating an acquisition conversation with both the buyer and the team.

Key Takeaways: 

00:00 - Meet Aditya Tulsian!

07:00 - Finding the perfect ICP - Problem first or person first? 

08:13 - Mr. Cook’s billionaire’s business blueprint 

09:15 - When Suresh narrowly missed meeting Mr. Cook 

11:13 - Nuances of B2B and B2C with ICP 

15:15 - Narrowing down customer segments to ICP 

17:54 - Your ICP is actually a combination of 3 people 

19:09 - How BYJU’S missed the ICP 

21:50 - Tally vs Intuit 

22:37 - Numberz’s journey with ICP 

27:42 - The buyer, user and influencer of Numberz 

30:20 - Repercussions of a vague ICP 

32:00 - The fundamental difference between Box and Dropbox 

33:46 - Product team’s role in finding the ICP 

35:00 - The impact of the right ICP on marketing 

38:53 - A leader’s job in the organization 

39:45 - Critical points to keep in mind during an acquisition 

44:16 - Handling uncertainties like a pro during acquisitions 

48:44 - Managing your team’s concerns around an acquisition 

52:45 - Closing thoughts

Key Mentions

01:37 -  Numberz

01:40 - ChargeBee

03:18 - Intuit

03:47 - QuickBooks

10:36 - KissFlow

12:52 - Facebook

19:10 - BYJU’S

21:50 - Tally

32:01 - Box

32:03 - Dropbox

41:43 - Freshworks

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. 

Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn. 

Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!

Key Takeaways

00:00 - Intro 

03:25 - Partner Channels 101

04:20 - The Revenue Partners

08:04 - The Technology Partners

09:58 - Owning the partner channels

15:00 - A small start-up’s cheat sheet for partner acquisition

20:40 - Vetting a partner’s account books 

22:19 - SuperOps’s journey with partner channels

23:20 - Feeding the partner engine

27:30 - Common mistakes to avoid

32:25 - On the importance of PRM 

33:57 - Taking MDF more seriously

35:33 - A shifting market - On-prem to SaaS

44:05 - Anand’s message to founders

Key Mentions

00:38 - Salesforce

00:40 - Akamai

00:42, 38:41 - FreshWorks

00:47 - CleverTap

01:00 - Growthloop.ai

06:49 - TCS, Accenture, HCL

08:41 - Line Messenger

08:48 - KakaoTalk

09:20 - Amazon, Google, Microsoft

22:20 - SuperOps

22:43 - Connectwise

22:43 - Kaseya

Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on.

Some of these uncomfortable truths include:

• The Challenge of Alignment
• The Necessity of Investment
• The Inevitability of Conflict
• The Struggle of Differentiation
• The Demand for Constant Evolution

Today’s guest will share their experiences, insights, and strategies to turn these uncomfortable truths into powerful levers for success. 

About the guest - Barb Huelskamp:

• Has experienced these realities firsthand, survived, and thrived
• Is a powerhouse in the world of global strategy and partner sales.
• is an award-winning Global Channel Executive, recognized by CRN Power 100, and made significant strides in technology, cloud, and software markets – from growing revenues, to orchestrating complex business transformations, and optimizing partner relations
• Most recently, she served as the Senior Vice President of Global Partners & Alliances at Alteryx 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts.

Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance their marketing efforts, reach new audiences, and drive revenue growth. 

Guest bio: Ben Wright of PartnerFuel
Our guest today is one of the most visible members within partnership communities today.  If you’re active within partnership posts on LinkedIn, you may have noticed him regularly commenting and leaving helpful tips.

After working in partnerships roles such as Director of Partnerships and Business Development, Strategic Partnerships, at a Senior Manager & Director Level,  he quickly embraced a specialization within this space.

He set out on his own to help partnership teams overcome their partner marketing challenges at PartnerFuel. 

From:

• Fractional leadership
• to fractional marketing support
• to program design

He can do it all.

For the video version of this episode, see here https://youtu.be/0uuiLbmBSXo

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Today’s episode is with Sean Duffy, cofounder and CEO of Omada Health. He is joined by a16z Bio + Health general partner Julie Yoo and investment partner Jay Rughani. Together, they talk about Sean’s three rules of partnerships, how Omada plans for large-scale implementation, and how Sean thinks about structuring the economic model of the partnership.

This episode was recorded as part of our research into our forthcoming Go to Market Playbook, focused on channel partnerships. Stay tuned for that, which we’ll be releasing in the coming days at a16z.com/digital-health-builders.

UC Today's Tom Wright hosts Philippe du Fou, EMEA Sales Director, Intermedia.

In this session, we discuss the following:

• The biggest challenges and opportunities for MSPs
• How end customer demands of partners are changing
• How Intermedia's channel strategy will develop this year

In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue.

And that 90% of IT sales will be partner-assisted before, during, and after a sale.

All this to say that the channel looks shockingly different than it did just five years ago.

If a vendor’s channel team fails to jump on this partner ecosystem trend, will they be left behind?

Today’s guest is Balthasar Wyss, the Vice President of Customer Success at MerdianLink - a digital lending platform. He brings years of business development wisdom from both sides of the channel and helped earn VC funding and successful IPOs. 

In this episode, we’re going to:

• Look at how ecosystems affect the channel.
• And what channel leaders can do differently in the ‘age of ecosystems’.

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

It’s no secret, potential partners start scoping you out long before approaching you.

Sure, it’s easy to brush off anonymous complaints as “unimportant”. 

But don’t forget, the channel community is listening.

Today’s episode brings a new perspective on partnerships. We welcome someone representing the other side of the channel: a channel partner, straight from the MSP community.

Listen to this episode to find out:

• How partners vet vendors
• Managing your reputation in the channel community
• Which common practices turn partners off from working with you
• And, as a bonus,
  How to start delivering marketing that adds more value to your partners

Today's guest has been in the tech space for nearly 30 years. For the past 2 decades, he’s been a tech entrepreneur and advocate for open-source software. He maintains a YouTube channel, “Lawrence Systems” has over 258-thousand subscribers where he vlogs on: Tech, IT and, cyber security. And he’s currently the President at Lawrence Technology Services, a Managed Services Provider based in Michigan.  

Read the blog:  https://www.magentrix.com

(0:00) Introduction
(02:34) Why is it important for an MSP to thoroughly vet vendors?
(4:11) Define the MSP community and tell us where you connect with each other?
(5:41) Red flags that can make you stop pursuing a partnership altogether
(8:06) Green flags – Factors that inspire confidence in working with a vendor
(9:33) Cringe-worthy call-outs: Claim # 1 
(11:13) Cringe-worthy call-outs: Claim # 2 
(12:39) Does breaking trust tend to affect vendor reputation forever? Can a vendor come back from breaking trust in the partner community?
(14:57) Things vendors need to start doing to increase transparency overall
(16:12) Pricing and transparency: How should vendors list pricing?
(18:50) Product feature pages are usually written by marketers. How do you ensure that a vendor’s product does what it says it does?
(21:05) Vetting Vendors video reaction
(25:52) How can vendors be as transparent as possible
(26:11) What's the right balance of marketing vendors should do?
(28:09)  At what point in your vendor vetting process do you reach out to engage with them about a potential partnership?
(29:54)  Advice for vendors dealing with issues that are negatively affecting their reputation today
(31:14) Conclusion 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. 

Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum.

Zomentum's end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and cost-effectively. From finding Partner customers on Reddit forums in its early days, Zomentum has grown into a company with almost 3500 partners. In 2021, they raised $13 Million in Series A funding. 

Shruti speaks to us about Zomentum’s founding philosophy, navigating early product market fit challenges, some very interesting ‘guerrilla research tactics’ like eavesdropping on office conversations, meeting geeky customers on Reddit forums, and requesting Partner customers if they could work from their offices,  and how her experience as a VC investment analyst came as a leverage.

Tune in for an entertaining and unusual conversation.

Key Takeaways: 

2:03 - What is Zomentum and what is its role in the SaaS world? 

2:42 - Where did the idea for Zomentum originate? 

4:56 - Shruti’s early days of building the company and its founding philosophy 

6:21 - Ideal customer profile.

10:53 - What are some examples of a 100% channel-driven sales motion? 

12:51 - How does Zomentum recruit partners for the marketplace and what is its value proposition?

13:04 - How do you solve the chicken egg problem?

18:20 - Navigating product-market fit and challenges.  

24:49 - What is their go-to-market strategy and how does it reflect on their organizational structure? 

26:03 - Unconventional Wisdom - Reddit threads and Facebook communities to find customers. 

33:09 - Why did Zomentum choose to acquire a company in its early days? 

36:15 - Fundraising journey.

37:53 - Tips on recruiting and retaining talent. 

39:22 - Managing a cross-geographical team and shaping culture.

40:33 - Practical tactics and takeaways in the area of sales and marketing.

42:40 - Hiring practices in Zomentum’s early days.

43:06 - Meeting her co-founder, Rahil Shah, and deciding on equity. 

45:51 - Learnings for founders about dealing with investors/board in the early days of the company. 

Happy Listening!

UC Today’s Rob Scott hosts Morgan de Ruiter, Managing Director EMEA at JPL.

Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects and founded TBK Consult. And as if that wasn’t enough, throughout this time, he has also written not one but 3 published books on channel-related topics. 

Topic summary: 

Channel sales is a great way to reach the end consumer and so you establish a channel. Now, how do you build that channel to be successful? 

What if you’re experiencing great success already but now, how do you expand your channel globally? 

Hans discusses what your channel sales strategy should include: 

1. A clear definition of the goals for your channel from day 1 – what you hope to achieve. Keep goals realistic and be sure to track and measure progress. 
2. A complete channel partner program, defining everything from selecting the best partners to guidelines for partners to expectations from partners. 
3. A plan for managing channel partners and all their ongoing requirements. 

Listen to the episode for all of Hans’ expert tips on building a successful partner channel.

Read the blog: https://www.magentrix.com/articles/blog/3-Expert-Tips-on-Building-a-Successful-5-5-2022

(0:00) Introduction
(2:14) Hans Peter Bech’s background in channel sales
(4:00) Mapping out a channel strategy: how it impacts the success of the channel 
(7:23) Planning for a successful channel: the biggest misconception
(8:39) What makes an exceptional channel partner?
(09:20) 1st Tip: Define goals from day 1
(16:14) 2nd Tip: The channel partners 
(29:19) 3rd Tip: Managing the channel partners 
(36:06) When does building a successful channel pay off?
(37:12) What results can you expect?
(39:09) Conclusion 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Book Your Free Revenue First Podcast Strategy here!

Get Your Free Dial Session here!

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

• Starting up in the recession
• Learning business models
• Developing and Self-testing Tykr
• Evolution of Tykr in the market
• Finding the right channel partners

QUOTES

Sean: “We're essentially a stock screener, an educational platform. So if you're new to investing or you want to manage your own investments, we tell people Tykr is the best place to start.”

Sean: “Anybody who wants to get started managing their own investments, your goal right away should not be making money. Yes, that's what you want to build, your wealth, and of course have financial independence earlier if you so desire, but your first objective should be increasing confidence. So start small with like 100 to 1000 bucks.”

Sean: “With Tykr, the more confidence you can give people the better. So we try to provide more data in the tool, but it has to be meaningful data.”

Learn more about Sean in the link below: 

• LinkedIn - linkedin.com/in/seantepper
• Websites - tykr.com

Learn more about Collin in the link below: 

• LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Book Your Free Revenue First Podcast Strategy here!

Get Your Free Dial Session here!

Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

HIGHLIGHTS

• Starting up in the recession
• Learning business models
• Developing and Self-testing Tykr
• Evolution of Tykr in the market
• Finding the right channel partners

QUOTES

Sean: “We're essentially a stock screener, an educational platform. So if you're new to investing or you want to manage your own investments, we tell people Tykr is the best place to start.”

Sean: “Anybody who wants to get started managing their own investments, your goal right away should not be making money. Yes, that's what you want to build, your wealth, and of course have financial independence earlier if you so desire, but your first objective should be increasing confidence. So start small with like 100 to 1000 bucks.”

Sean: “With Tykr, the more confidence you can give people the better. So we try to provide more data in the tool, but it has to be meaningful data.”

Learn more about Sean in the link below: 

• LinkedIn - linkedin.com/in/seantepper
• Websites - tykr.com

Learn more about Collin in the link below: 

• LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio includes leading teams that have generated more than 100 million dollars in new revenue and successfully launched over 35 disruptive products, solutions and services. Today, she is the Head of Global Partnerships and Strategic Alliances at Digital River.

Topic summary:
The keys to building any relationship where both parties benefit mutually and equally are transparency, commitment and trust. These key concepts should be at the heart of every partner program and every activity in a partner program should lead back to helping flesh out one of these key areas. 

They are the building blocks for a mutually and equally beneficial partner program, and how you can use them to build yours is the discussion we’re going to have in this episode of the Ultimate Channel Sales Podcast. 

Kathleen discusses how to build a mutually and equally beneficial partner program including: 

• How to show commitment to partners from the start 
• Channel partner training and alignment across the partner organization 
• Shrinking time to revenue and increasing the value of partnerships 
• Partner enablement & incentives 
• Tools for effective partner management 

Listen to the episode for Kathleen’s insights on these topics and more. 

Read the blog: https://www.magentrix.com/articles/blog/How-to-Build-a-Mutually-Equally-7-4-2022

(0:00) Introduction 
(2:21) Kathleen Phillips’ background in channel sales 
(3:46) How to show commitment to partners from the start? 
(6:40) Channel partner training and alignment across the partner organization 
(8:28) Shrinking time to revenue and increasing the value of partnerships 
(10:17) Partner enablement - make sure your partner is effectively representing you  
(13:47) Partner incentives, spiffs & rewards - what’s the best approach?  
(16:45) MDF & co-op marketing 
(17:52) Maintaining transparency and trust with partners 
(19:41) Dedicated partner account managers vs. a team managing partners 
(21:08) Tools for effective partner management 
(22:32) What should channel partners do to maintain a mutually beneficial relationship 
(23:58) The benefits of a partner portal 
(25:10) What results can you expect from following a symbiotic approach? 
(26:27) Taking your channel program to the next level 
(27:49) Conclusion 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel space that had been left completely unexplored before the birth of her company. Today, she is responsible for revenue, demand generation, operations and business development as CRO at PartnerTap, a leading enterprise Partner Ecosystem Platform that allows companies to automate account mapping, control data shared with each partner, and enable sales teams to cross-sell with partners. 

Topic summary: 

Growth of your partnerships can sometimes take a direction that may demand a new set of requirements to keep your partners engaged. 

Dealing with any unforeseen situations can best be avoided by planning early & carefully, and regularly checking in with partners and tracking efforts. 

Take care of your partners and your partners will take care of you. This, is how you truly reap long-term benefits for years to come. 

Autum shares the 3 best kept secrets to creating long-term revenue streams within the channel: 

1. Build strong relationships with your channel partners 
2. Have a winning channel strategy 
3. Track and measure success with your channel partners 

Listen to the episode for all of Autum’s insights on achieving success within the channel. 

Read the blog: https://www.magentrix.com/articles/blog/3-Best-Kept-Secrets-to-Creating-16-2-2022

(0:00) Introduction 
(2:16) Autum Grimm’s background as a channel leader 
(2:43) What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? 
(3:04) Secret #1: Build strong relationships with your channel partners 
(5:29) Secret #2: Have a winning channel strategy 
(10:46) Building loyalty and engaging channel partners 
(13:55) Enabling partners to meet their goals 
(15:54) When to give up on an unsuccessful partnership 
(18:39) Secret #3: Track and measure success with your channel partners 
(26:31) Invest in yourself as a channel professional 
(27:48) Conclusion 

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

It’s Been March Madness in the Channel

Convey Channel Podcast Series

 I’ll admit that I’m not into basketball, but I do love watching Sister Jean on the sidelines, seeing the Cinderella teams knock out the top seeds, and enjoying the college kids having their moments of glory on the court.  For those of you that like history, the term March Madness came on the scene all the way back in 1939 when it was used to refer to Henry Porter, an Indiana basketball official.  But we all know it from legendary sports commentator Brent Musberger who used it to describe the 1982 college tournament.

 So why do we call this tournament, March Madness?  The real answer is that what we expect to happen and who is going to win never really happens.  Powerful teams lose; games end in thrilling and unexpected ways, and there never seems a way to predict the outcome.

Perhaps we should use “2020 Madness” to describe the last year we’ve had in the channel.  Before COVID we knew what to expect, what services to focus on and who to sell them to, but then 2020 Madness kicked in.  Let’s look at what’s changed in the last year.

Have questions? We would love to help, get in Touch »

Listen in as Janet Schijns, CEO JS Group takes on the reality of remote work in the future and how channel partners can profit by engaging the right decision makers now.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Listen in to a conversation between Curt Allen and Carolyn Bradfield as Curt shares his transition out of Windstream and involvement in InterAct LifeLine.  Carolyn and Curt share  the mission of  InterAct LifeLine and how this new technology company is poised to take on the opioid crisis and disrupt broken processes in addiction prevention and treatment.

Welcome to Channel Chatter, your go-to, one-stop resource for everything Lenovo Channel—where we cover the latest tech trends, provide actionable insights, and equip you with powerful sales tips and tricks. This podcast is part of Lenovo’s Channel Chatter communications strategy to provide our Partners with actionable information in an easy-to-digest format. We know you’re busy and on-the-go so we decided to create a way for you to listen even while multitasking. This will be a reoccurring monthly series with host, Stephen Miller. This second episode shares "Why Lenovo Premium" and discusses Lenovo's core differentiation. Stephen also explores the Nano product for a riveting podcast on selling up the stack and starting new conversations. Be sure to listen in!