childcare marketing

In this lively episode, we're joined by Cindy Lehnhoff, a true ECE superstar with over 36 years of combined experience as an educator and multi-site manager at La Petite and Learning Care Group. Now the Director of NCCA, Cindy's enthusiasm shines as we dive into the fascinating world of Early Childhood Education (ECE).

Together, we'll discuss the ever-changing ECE landscape, especially after the onset of COVID-19. Cindy, with her extensive background, adds colorful insights about the challenges and funding rollercoaster that ECE providers have been navigating.

One of the key takeaways from this episode is Cindy's passionate call to action for collaboration in advocacy. She outlines how owners and operators in the ECE field can come together as a unified force to make a substantial impact on the industry. With a wealth of experience and knowledge, she shares strategies and stories that inspire and empower advocates in ECE.

Join us for an inspiring chat about ECE's past, present, and future, fueled by Cindy's passion and her dreams for a more vibrant and impactful ECE community.

Learn more about NCCA here: www.nationalchildcare.org

Learn more about LineLeader here: www.lineleader.com

Ruth Ann has a strong history in outside sales, and her expertise lies in executing hyperlocal marketing plans. She enjoys working with business owners to create, employ, and measure ROI for marketing strategies. However, even with the earnest desire to produce effective marketing, most small business owners lack the time to educate themselves on local store and optimized Internet marketing. And that’s where she shines.

Check out her childcare strategies blogs:
https://rb.gy/vtsaac

And get her marketing checklist to build a better foundation: 
https://rb.gy/zswxvo

During Black History Month, we honor the remarkable achievements and contributions of Black individuals who have helped shape our world in countless ways🌎 

At LineLeader, we're joining the celebration with a special podcast episode featuring a Black History Month Roundtable.  

In the episode, different members of our team share their thoughts on the significance of Black History Month, how they celebrate, diversity in education and the workplace, and more🙏 
 
We invite you to join us in this celebration by listening to the Roundtable podcast episode.

 We hope it inspires you to continue learning and growing in your understanding of diversity and inclusion.  

Let's honor the contributions of Black individuals not just this month, but every day😊 

Tune in and discover how to:
-Manage your entire family journey with less work
-Increase family and staff retention
-Automate necessary but time-consuming tasks for your staff
-Improve performance across your business
-Get more time back in your day to focus on what matters most

Plus, get an audio walkthrough of the only unified platform that includes full-featured CRM software (customer relationship management), parent engagement app, and CMS (childcare management software) together in one solution.

Watch the webinar in video here: https://youtu.be/j35M9kHx0ws

Schedule a demo here: https://www.golineleader.com/demo

Join Nick Williams and Jessica Johnsen as they discuss when the Right Time is to Scale!

Jessica has an extensive background in the Early Education industry. She started in college as a teacher and eventually took over the Colorado State University Lab Preschool. 

Jessica then consulted in the industry for over 5 years before moving to Washington DC and joining Georgetown Hill Early Schools. Jessica joined Yellow Brick Road (YBR) in 2019 when the company was facing some financial and cultural trouble. Jessica and her leadership team turned the culture of YBR around while navigating a global pandemic. 

They have since expanded into Nebraska and Iowa. Jessica was nationally selected as a Top 20 Dynamic CEO’s of 2021, publication released in July featuring Jessica on the cover page. Jessica also held the cover story as a Beyond! Top 10 Powerhouse Businesswomen to Watch, December of 2021. Most recently, Jessica was named the 2022 CEO Of the Year – Education Sector for Business International. 

Jessica is the author of The Ultimate Child Care Staffing Guide and has certified training in Culture Works, Conscious Discipline, Touchpoints, and Conscious Classrooms.🌟

www.childcarebusinessgrowth.com
www.childcaretoptips.com
support@childcarebusinessgrowth.com

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Michael Tasner started his own web design business at 15 years old. Now he's the CEO of Local Child Care Marketing and Parent Marketing as well as a published author of several Marketing how-to books.

Michael and his team of marketing experts help childcare businesses create digital marketing strategies and systems that build their audience, reduce customer acquisition costs, and increase enrollments.

Learn more about Parent Marketing and their services here: https://parentmarketing.com/

Beth Cannon is an ECE mentor, speaker, and professional team builder! She loves helping childcare leaders find their purpose, simplify their processes, and create policies that engage and inspire their teams.

For more support for developing leaders and building strong teams, check out these resources:
Free Master Class - 3 Secrets to go from Chaos to Clarity - April 26, May 3, or May 5
Stuck to Strategy Academy - 12-week Group Coaching Program - starts May 9
Owners + Director's FaceBook Support Group
Ultimate Checklist for Turning Your Manual to Modules
Book Beth for a Team Building Intensive at Your School or as a Conference Keynote Speaker

Brian and Carol Duprey are certified child care coaches, best-selling authors, and motivational speakers. Having 10 centers of their own, they've learned the ins and outs of how to host a childcare tour that converts. Discover best practices and tips from childcare experts in this episode. 

GET THEIR BOOK: Child Care Millionaire: Tour Secrets is made up of 67 Tactics and Tips to help the tour giver sell more effectively, increasing tour conversations and making the center more profitable. Get your autographed copy now - https://childcaremillionaire.com/ccm-ts-autographed-copy-free-plus-shipping-599-purchase/

Listen to their podcast here - https://childcaremillionaire.com/podcast/

Tiny Treasures Preschool has been serving children in Northern California since 1997. Founded by owner Beth Fiori, Tiny Treasures’ goal is to develop the self-esteem, education, and social skills of young children. As Tiny Treasures began to grow, Beth saw a need to modernize lead management and parent communications.   

She searched for lead management software that could organize family contact information in one place, automate lead follow-up, and let parents schedule tours online. After looking at several options, Beth chose ChildcareCRM which helps her stay organized, reduce her daily to-do list, and save 10-hours of work every week. 

Learn more about Beth's use of ChildcareCRM here: https://blog.childcarecrm.com/tiny-treasures-modernized-lead-management-and-waitlist-communications

In this episode, Matt Amoia of ChildcareCRM, Scott Wayman of Kanagrootime, and Sierra Rossing of ChildcareCRM discuss best practices for growing your childcare organization in 2022 based on ChildcareCRM's 2022 Building Blocks for Success report.

For the past eight years, we’ve analyzed aggregate data from our expanding
customer base—composed of more than 500 childcare organizations with over 4,000 locations across 5 countries—to identify insights and recommendations to
scale your childcare business. Our goal is to share statistically significant drivers of growth along with best practices to boost enrollment and increase retention,
with less work.

Download the full report here: https://hubs.ly/H0_qcw00

In this episode, Sierra Rossing is joined by childcare business owner, Child Care Success Academy member, and 2021 Child Care Rockstar - Jamarrion Tabor.

Jamarrion is doing amazing things in the Atlanta metro area where she is the proud owner of two 24-hour child care centers. Tulips 24 Hour Learning Academy and Madalyn’s House 24 Hour Child Care Center are committed to offering quality child care for inner-city children.

Jamarrion shares how she got started in the childcare industry and the lessons she learned while transitioning from a home daycare center to a brick-and-mortar location. - including how to communicate with parents, how to retain staff, and how to build and scale your childcare business.

Follow Jamarrion on Instagram: www.instagram.com/childcarebrander 

Learn more about ChildcareCRM: www.childcarecrm.com

In this episode of the Childcare Business Growth podcast, I speak to Lilian Gal - owner of Little Einstein Educational Centre in Canada - about her successful childcare business.

We talk about how Lilian managed to fill her child care business within 10 months, and generate $2million dollars in recurring revenue in the middle of a pandemic. After joining Childcare Business Growth, Lilian has implemented our tools and strategies and is now thriving.

In this episode of the Childcare Business Growth Podcast, I'll be talking with Summer Picha; Early Childhood Education Consultant & CEO at The Conscious Classroom Certification Model, and Consultant/Parent Coach at Grit & Grace Lifestyle. 

We'll be talking about the top 3 challenges most childcare business owners are facing around staffing, exhaustion, and that feeling of guilt due to forced closures and matters out of their control.

Find out more about The Conscious Classroom Model ⬇️ 
https://www.consciousclassroommodel.com/

Find out more about Grit & Grace Lifestyle ⬇️ 
https://www.gritandgrace-lifestyle.com/

In this episode, Andrea Dickerson discusses the MOST important part of the touring process right now for 2021. Discover how to handle virtual tours, walk-ins, and scheduled tour appointments with ease, as well as how to get the 'yes' for enrollment from your touring families.

Andrea Dickerson is the founder and CEO of IOWNADAYCARE.COM, an organization committed to empowering and equipping childcare business owners. As an award-winning childcare CEO and Entrepreneur, Andrea has been recognized as one of the Best Childcare providers of the year and is a recognized expert often quoted as an authority figure on childcare growth topics.

Download her Jumpstart Blueprint here: https://www.mysixfiguresystem.com/js-planner49251559

Attend our upcoming FB Live where she will discuss this in more detail and answer any questions you may have: https://fb.me/e/cZ4olHzDt

Listen to our recent episode together about what to showcase during tours: https://rb.gy/wlesgq

Chanie Wilschanski is an Early Childhood Leadership Coach and CEO of Schools of Excellence.

Chanie began her journey over a decade ago, teaching toddlers at the acclaimed Preschool of the Arts in New York City for 8 years until she continued her path into high studies and earned her Masters in EC and Special Education.

In 2015, she started training teachers and school leaders on the HOW part of creating excellence in their schools.

In this episode, we’ll be focusing on Chanie’s tips for building a positive company culture, improving staff retention, AND how to hire rockstar candidates for your center.

________________________

Join the Delegate to Elevate Workshop, a 90-minute training with Chanie Wilschanski on How to Build a High-Achieving Team so you can Grow Your School without Additional Administrative Workload. Find out more here: Chanie.me/childcareCRM-elevate 

You can also find out more about the Schools of Excellence at schoolsofexcellence.com and join the free community of School Leaders at https://www.facebook.com/groups/schoolsofexcellencelounge

________________________

Watch Chanie's recent webinar on 'The 4 Types of Parents in Your Center': https://youtu.be/8_dVoWsCbOE

There are a lot of factors to consider when you’re trying to market to prospective parents or keep your enrolled families engaged with your center.

In this episode, some of the industry's best marketing minds will provide you with tips and tricks for developing better email campaigns to help you grow your business and receive a higher ROI (return on investment).

This episode features a recording of a recent round-table discussion webinar. To watch the full webinar, visit: https://youtu.be/yWxy4t7R0DE

Download the FREE step-by-step guide for building email marketing campaigns like a pro: https://startthejourney.childcarecrm.com/build-email-marketing-campaigns-like-a-pro-us

In this episode, Sierra Rossing shares how to define your target audience, how to establish personas for your ideal families, and the importance of tailoring your marketing efforts.

Andrew Kilday and Robert Cowperthwaite, Co-Founders of Clouta, join the podcast to discuss their lead generation solution that integrates directly with ChildcareCRM.

Listen to Megan Bowling's episode about enrichment programs: https://open.spotify.com/episode/3GvnfSZKytzR0LFlH8bmCU?si=qTVa_VvYRS6at1KgsGfB6w&dl_branch=1

Listen to Andrea Dickerson's episode about refining your marketing: https://open.spotify.com/episode/4NKSUgylWP4qb4Z8RPHDo8?si=uZx_4Xo7RPqnLHIpiTMvvA&dl_branch=1

Megan Bowling is the Vice President Stretch-n-Grow International and an Owner/Director of her own Stretch-n-Grow franchise in St. Pete, Florida.

Through her years of experience in the ECE community, Megan knows how preschools can safely partner with programs like Stretch-n-Grow to enhance their curriculum, engage their children, and excite their parents.


Learn more about Stretch-n-Grow here: http://stretch-n-grow.com/ece/

In this episode, we're joined by Brian Strauss, Demand Generation Specialist at ChildcareCRM. Brian has a background in both marketing and childcare and now focuses on developing targeted marketing campaigns to drive awareness and interest in ChildcareCRM’s product offerings.

To read more about building professional email campaigns, read our recent article: https://blog.childcarecrm.com/6-tips-for-stronger-email-marketing-campaigns

Genevieve Carbone, Head of Marketing with Kangarootime, recently published a blog titled “5 ways to increase parent engagement”. In this episode, we discuss COVID-19’s impact on how childhood educators are able to connect with families and what you can do to encourage family retention and engagement at your childcare center(s).

Read Genevieve's article, '5 Ways to Increase Parent Engagement': https://www.kangarootime.com/blog/5-ways-to-increase-parent-engagement/ 

Download ChildcareCRM's Building Blocks for Success Report: https://startthejourney.childcarecrm.com/building-blocks-for-success-0

Learn more about the integration: https://www.childcarecrm.com/integration/kangarootime

Get your own survey tool: https://www.techradar.com/best/best-survey-tools