childcare marketing

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents.

However, there are 3 actions you can take to improve your enrollment conversions... 

1. Respond rapidly to inquiries
2.  Practice effective conversion skills
3.  Initiate continual follow-up

Julie Wassom is an internationally-recognized expert in child care marketing and she coaches and consults childcare owners who are interested in developing their sales and marketing programs to grow enrollment.

For more information about Julie Wassom, visit her website: https://juliewassom.com/contact/

Download your own copy of ChildcareCRM's Building Blocks for Success Report: https://bit.ly/3nKSgm7

Sierra Rossing of ChildcareCRM and Francie Dudrey of Procare Solutions speak with Gina Emch about her experience with both ChildcareCRM and Procare.  This episode specifically focuses on how these solutions have improved her business performance and how the two-way integration between these platforms have enhanced and simplified her centers’ operations.

Interested in the integration between Procare and ChildcareCRM?  https://www.childcarecrm.com/integration/procare

Sara Mauskopf is the CEO and Co-founder of Winnie, a marketplace for daycares and preschools helping millions of parents across the United States in their search for childcare. Sara has a background in consumer technology and product management, having worked at Postmates, Twitter, YouTube, and Google. Prior to her professional pursuits, she graduated with a Computer Science and Engineering degree from MIT. She’s also a mom of 3 young children.

To sign up with Winnie today, click here: https://pages.winnie.com/childcarecrm

Beth Cannon is an international speaker, educator, and entrepreneur known for her passion for engaging leaders and inspiring teams. With 25+ years of diverse experience, she has a lot of valuable insight and knowledge to share! In this episode, Beth discusses how to create a positive company culture, how to retain staff, how to become a better leader, and more!


Ready to gain confidence and clarity in your purpose, processes, and policies?  Join https://bethcannonspeaks.com/stucktostrategy

Are you burned out?  Take the quiz at https://bethcannonspeaks.com/burnoutquiz/

Go from frazzled to free and snag a few of Beth's Trello boards - https://bethcannonspeaks.com/freeboards/

Facebook group for Faith-Based and NPO schools - https://www.facebook.com/groups/communityfaithbasedandnpos

FB Page - https://www.facebook.com/BethCannonSpeaks

LinkedIn - https://www.linkedin.com/in/beth-cannon/

Andrea Dickerson is committed to empowering and equipping childcare business owners with proven management solutions to systemize, organize and maximize their childcare business and their life. Andrea has created several success tools to help empower you to go and grow to the next level and to keep going to reach your highest potential.

In this episode, we discuss how to 'Establish a Millionaire Mindset' so you can reach your goals and grow enrollment by defining your target audience, clarifying your message/brand, and marketing to your ideal client.

Andrea's Website: https://iownadaycare.com/
Andrea's Instagram: https://www.instagram.com/iownadaycare/?hl=en

Today we’re going to be talking about ‘how to generate more online reviews'. Now, this is actually part 2 in my digital marketing series so be sure to go check out part 1 if you haven’t already.

Reading reviews which indicate good quality and services create an online reputation that customers can trust. In fact, customers are 63% more likely to trust and buy from a company with reviews.

Winnie: https://winnie.com/providers
Kinside: https://www.kinside.com/caregivers

Lisa Henkel serves as Vice President of Education and Training at ChildcareCRM. Prior to ChildcareCRM, Lisa served in operational and marketing roles for a childcare organization that used ChildcareCRM regularly!

If you've ever wondered, 'what should I be emphasizing in my marketing and touring efforts to increase enrollments?' then this episode is for you!

Download the Building Blocks for Success Report: https://startthejourney.childcarecrm.com/building-blocks-for-success-0

Scott Wayman, CEO and Founder of Kangrootime joins Sierra Rossing on ChildcareCRM: The Podcast to discuss why he became interested in the childcare industry, how he started Kangarootime, and the importance of measuring key performance indicators for your childcare business.

To learn more about KPI's for your childcare organization, watch Kangrootime's webinar with Audra Wilson-Russell, CPA, MBA: https://www.kangarootime.com/blog/top-5-kpis-every-center-should-track/

It's no secret that more parents than ever before are turning towards digital resources when searching for childcare providers. Discover what tools are essential for your childcare business in this Digital Marketing series with your host, Sierra Rossing.

Discover how to retain families after enrollment and what they are looking for in a childcare center when they decide to switch providers.

Register for Kangarootime's Black History Month Webinar: https://rb.gy/djjtdh
Get 3 months FREE with Kangarootime: https://www.kangarootime.com/learn-more/

In today’s episode, we're joined by childcare business owner, consultant, and industry influencer, Dani Christine. 

We’ll be addressing her experience in childcare, how she and her team adjusted to the COVID pandemic, and how to grow your enrollment by meeting today’s parents where they’re at. 

Find Dani on Youtube: https://www.youtube.com/danichristine

Follow Dani on Instagram: https://www.instagram.com/danichristineconsulting/

Visit her website: https://www.childcaresites.com/

Kris Murray joins ChildcareCRM: The Podcast to discuss the importance of managing your online presence, including the essential platforms you need and how to develop a strong message for your audience!

 
 Visit Kris Murray's website: https://childcaresuccess.com/


Visit ChildcareCRM's website: https://www.childcarecrm.com/

Today we’re sitting down with Mike Hook, the Director of Sales at ChildcareCRM to discuss our NEW ChildcareCRM product that has been specifically built for smaller operators looking for a marketing and engagement solution.

Get to know ChildcareCRM with the Director of Talent & HR, Asheley Bonner! In this episode, we discuss Asheley's professional background, her plans to grow ChildcareCRM from a HR perspective, and her outlook on the company's culture.

Stay tuned for further episodes and DM us on Instagram, Twitter, or Facebook if you have a request about a certain topic or would like to see a special guest featured on our podcast!

In this episode, we sit down with ChildcareCRM's CEO, Matt Amoia, and discuss his background in the industry, the changes he foresees in the Childcare industry, and his vision for the future of ChildcareCRM.

Stay tuned for further episodes and DM us on Instagram, Twitter, or Facebook if you have a request about a certain topic or would like to see a special guest featured on our podcast!