chris noble

Are you grappling with the constantly changing ESG and CSR landscape? Seeking ways to engage both employees and consumers? Working on advocacy matters alongside your partners?

In this episode, EFG’s Alli Murphy is joined by CARE.org's Chris Noble, who imparts invaluable wisdom on navigating these challenges effectively. The duo talks about how nonprofits can harness corporate collaboration to amplify their mission and forge stronger partnerships through CSR, Advocacy, ESG, and key audiences (consumers & employees).

Think of it this way: Advocacy is about setting policies, ESG is about adhering to those policies, CSR is about the communities in question and the narrative unfurls through engagement with employees and consumers.

CARE partners with trailblazing companies to find victories over poverty and empower women and girls worldwide. With global partnerships that touch 50 million lives annually, CARE collaborates with industry leaders like Anheuser-Busch InBev, Boeing, Cargill, Gap, Hershey, lululemon, Mars, PepsiCo and more to catalyze positive change.

Tune in to explore:

• The connections and distinctions between ESG, CSR and Advocacy
• Best practices for crafting impactful corporate social impact campaigns
• The importance of aligning business structure with effective partnership strategies
• Key trends Chris sees on the horizon
• How millennials are diving ethical storytelling
• Strategies for leading a team in the face of life-and-death challenges
• How Chris prioritizes personal well-being amid demanding responsibilities

This episode is brought to you by CARE.

Links & Notes

• CARE Website
• CARE Podcast
• Chris Email
• Chris LinkedIn
• Chris X
• Failing Forward Podcast
• Sustainable Brands
• UN General Assembly

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• Let Alli know what you think of the show!

• (00:00) - Welcome to Engage for Good
• (00:31) - About Chris Noble
• (10:54) - The Four Components of Building Corporate Partnerships
• (13:03) - Feed the Future
• (15:22) - Advocacy ... and CSR?
• (20:16) - ESG: Skating to where the puck is
• (35:38) - Learn More

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future. 

Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world. 

Listen for Damon’s insights on:

• How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brands
• How purposes guides innovation across the organization, from global operations to brand-level improvements
• Why P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizens
• The importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagement
• How the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities 

Links & Notes

• Procter & Gamble
• P&G COVID-19 response
• Damon Jones on LinkedIn
• Citizenship Report 2019
• WSJ – P&G’s Mission to Be a Force For Good and Growth

• (00:00) - Welcome to Purpose 360 • Damon Jones, Procter & Gamble
• (03:38) - The Numbers
• (04:08) - Purpose as Table Stakes
• (07:46) - The Social Purpose Tipping Point
• (12:06) - How do you integrate communications and the brand?
• (16:29) - Diversity
• (21:48) - Important measures in purpose-driven work
• (24:48) - On Agreement – "Keeping everyone happy has never been the goal."
• (30:49) - Responding to COVID-19
• (36:32) - "Returning" to Work
• (39:08) - Assisted Shaving
• (43:13) - Connecting mission to supply chain
• (46:59) - Three Insights
• (49:11) - Who are your heros?

Purpose 360 is about inspiring and empowering the purpose leaders of today and tomorrow. More than that, we’re committed to giving listeners actionable insights they can apply day-to-day along their purpose journey, and that of their organizations. In this episode, Carol and Chris highlight some of their favorite insights and anecdotes from our first ten episodes.

Carol and Chris wish listeners a purposeful holiday season and a hint at what’s to come in 2019.