chrisperry

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs.

In this episode…

The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024?

First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 11 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. 

Oskar Kaszubski is the Co-founder and Chief Growth Officer at firstmovr and a Digital Advisor and Investor at Shop Crated, LLC. As a global eCommerce leader, he has over 16 years of experience leading eCommerce and digital transformation for global, midsize, and startup organizations. Oskar’s track record of transforming companies with global footprints, complex markets, and diverse cultures includes launching over 40 DTC eCommerce stores for notable brands, negotiating customer agreements with Amazon, and creating innovative new customer experiences.

In this episode…

eCommerce as a concept is daunting, with professionals struggling to understand digital product launches and same-day deliveries. Yet, this rapidly evolving space demands a certain level of organizational change and management. As a first mover navigating the tumultuous digital world, how can you educate your team to facilitate digital transformation?

According to Chris Perry and Oskar Kaszubski, the most common growth barrier eCommerce companies face is siloed teams. This occurs because businesses haven’t modified their goals to accommodate future transformation. When dismantling silos, it’s necessary to collect performance measurements of each function in an organization. But true change transpires when eCommerce leaders remain involved in operations and embrace the learning curve that accompanies digital organization.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry and Oskar Kaszubski of firstmovr to talk about digital change management and organizational development. Together, they cover how to educate eCommerce executives on change management, the importance of accountability, personal measurement, and growth, and eCommerce leaders’ biggest pain points.