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Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs.

In this episode…

The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024?

First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the first Amazon market share measurement tool that was sold to Asscential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions on eCommerce sites.

Justin Maner is the Founding Partner of DetailPage. He was also the CEO of Data Spark, a startup that offered actionable insights to brands and sellers on Walmart Marketplace. Having spent 10 years as an Amazon director, Justin led the baby registry to become the #1 US registry, reinvented the vendor negotiation process, and created a new communication system for vendors and sellers.

In this episode…

As brands compete for shelf space on digital retailers like Amazon, Walmart, and Target, market share has become top of mind for many. With fragmented data sources, outdated PDPs, and competition at an all-time high, how can you drive retail sales and market share on Amazon?

Data insights masters Spencer Millerberg and Justin Maner stress the importance of acquiring accurate first- and third-party data sources to measure performance and market share. These can be collected and analyzed using disruptive, AI-driven technology that’s affordable and 95% accurate. Driving retail sales requires increasing traffic and conversions, so Justin and Spencer advise optimizing your PDPs for competitor keywords. Yet rather than gauging competition based on specific categories, you must analyze keywords customers use when searching for similar products. This allows you to segment competition effectively. 

Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Spencer Millerberg and Justin Maner, Founding Partners of DetailPage, to speak about gaining market share in the competitive Amazon landscape. Together, they talk about disruptive technologies in eCommerce, how to update PDPs using relevant competitor keywords, and how to allocate first- and third-party data.

Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing.

In this episode…

In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon?

For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Izabella Ritz on LinkedIn
• Ritz Momentum

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Perry Belcher on LinkedIn
• Bradley Sutton on LinkedIn
• Alex Hormozi on LinkedIn
• Jason Fladlien on LinkedIn
• Michael E. Gerber on LinkedIn
• $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
• One to Many: The Secret to Webinar Success by Jason Fladlien
• Data Dive
• The Data Analytics Boot Camp at UNC Charlotte 
• Smart Scout 
• Helium 10
• Seller Tools
• Billion Dollar Seller Summit (BDSS)

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “The Ultimate Amazon Product Launch Strategy” with Matt Altman on the eComm Breakthrough Podcast

Kim Rayburn is a Client Engagement Advisor at Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. She is also a Principal and Consultant at Topnotch Consultancy, where she helps companies transform their sales growth strategies. With 25 years of consumer-focused experience in various global executive roles, Kim has worked in research, finance, product development, retail, and analytics.

In this episode…

With brands competing for consumer attention, observing shoppers’ behaviors, preferences, and demands has become crucial for engagement and sales. How can you capture the shopper’s voice to foster lifetime brand loyalty?

As a consumer insights analyst, Kim Rayburn emphasizes creating a content strategy to recognize and adapt to customer feedback throughout each stage of their journey. This involves generating authentic content like video testimonials highlighting a brand’s compelling features to drive purchasing decisions. Consumers rely heavily on reviews to make decisions, so Kim recommends integrating text and video reviews demonstrating daily use cases and overall value. Brands can harness and summarize insights from shopper responses to refine and optimize their strategies.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Kim Rayburn, a Client Engagement Advisor at Cohley, for a discussion about leveraging the shopper’s voice through UGC content. Kim describes how to optimize UGC content, how AI is fundamentally altering paid media, and the top retail trends and priorities for 2024.

Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

In this episode…

As brands gear up for 2024, there are three major shifts they must navigate: the widespread use of AI chatbots, the end of third-party cookies, and the metaverse revival. How can you capitalize on these trends to gain a competitive advantage in 2024 and beyond?

With AI fundamentally altering the digital marketing agency structure, online marketer Udayan Bose has observed leading companies leveraging chatbots to generate consumer data insights, personalize the online shopping experience, and enhance search results. Udayan emphasizes these chatbots’ roles as personal search assistants, facilitating personalized and accurate answers to complex questions. By the end of the year, Google will disable third-party cookies completely. Yet only 15-20% of marketers are prepared for this change. Alternatively, you can leverage retail media to combine in-store and online advertising, circumventing new privacy regulations. Although the metaverse has primarily targeted gamers in the past, Udayan predicts that Apple’s release of a mixed-reality headset in February will restore interest by revolutionizing social commerce.

Tune in to this segment of The Digital Deep Dive as Aaron Conant welcomes Udayan Bose, the Founder and CEO of NetElixir, back to the show to discuss the pressing digital marketing trends of the near future. Udayan explains his company’s AI-first efforts, how to manage rapidly changing digital marketing trends, and the growing potential of retail media.

Nate Pinkston is the Head of Growth for Retail Media at Microsoft, where he manages end-to-end ownership of sales, customer success, and account management for the world’s largest retail media networks. As a digital marketing and engagement leader, he uses analytics to develop innovative solutions in the AdTech, MarTech, and retail industries. Nate has led teams to design and launch new products, reach new customer segments and markets, and work with C-suite executives to drive growth.

Paul Brenner is the SVP of Retail Media and Partnerships at Vibenomics, an in-store advertising audio and display media publisher for retailers. With 30 years of experience in retail media technology, he has worked across areas, including media and entertainment, advertising, manufacturing, pharma, retail, and automotive. Paul specializes in helping brick-and-mortar businesses enhance their in-store shopping experiences by leveraging retail media.

In this episode…

Retail media is gaining traction in the digital advertising ecosystem, and retailers are leveraging it to drive in-store conversions. Yet with multichannel advertising a growing necessity and ad dollars spread thin, how can you incorporate retail media seamlessly into your strategy?

Digital impressions drive many point-of-sale conversions online, but with 80-85% of these conversions occurring in-store, retailers must engage shoppers through visual and auditory mediums. However, retail media mavens Nate Pinkston and Paul Brenner say you must combine in-store and digital advertising and retail media to generate conversions across multiple channels. This requires attributing impressions to specific campaigns and retail media networks through transparent data analytics and distributing ad spend across corresponding channels. A strong relationship with retail media networks is the foundation for an effective strategy.

Join Aaron Conant in this episode of The Digital Deep Dive as he chats with Nate Pinkston of Microsoft’s retail media department and Paul Brenner of Vibenomics about developing a retail media advertising strategy. Together, they share best practices for adopting retail media, how AI enhances retail media effectiveness, and how to leverage retail media for creative ad campaigns.

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels.

In this episode…

Many brands consider expanding into DTC channels, but with only one fulfillment center, they struggle to achieve optimal delivery times in various areas. With profitability a top concern in fulfillment and delivery, how can you meet consumer demands to drive additional conversions?

Instituting multiple hyper-local fulfillment centers throughout the country reduces shipping costs while ensuring inventory reaches the end consumer in 1-2 days. However, direct fulfillment alone is not enough to secure conversions. As fulfillment leader Corey Apirian notes, DTC delivery is a holistic process involving integrating multiple delivery methods and partners to maximize accuracy. Larger items may require you to leverage 3PL companies, whereas compact items can be shipped using Seller Fulfilled Prime to deliver directly to domestic Prime customers.

In today’s edition of The Digital Deep Dive, Corey Apirian, the CEO of Davinci Micro Fulfillment, returns to chat with Aaron Conant about DTC fulfillment considerations for 2024. Corey explains the importance of transparency in communicating delivery times, why CPG brands should have a DTC presence, and inventory management strategies for profitability.

Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop that became one of the top 10 Shopify stores in Israel.

In this episode…

As customer acquisition costs rise, brands try to generate conversions to secure loyalty and lifetime value. Checkout and delivery are often overlooked during the customer journey, with brands missing out on profitable opportunities. How can you optimize the fulfillment process to enhance the consumer experience?

In traditional retail shopping, customers receive the item upon purchase. However, seasoned business owner Avi Moskowitz notes that when shopping online, customers leave the shop without the product and must wait for delivery. To cultivate trust during this variable period, you must communicate reasonable and thorough expectations of shipping and delivery, ensuring you fulfill this commitment accurately. This may entail establishing omnichannel fulfillment methods through multiple hyperlocal warehouses to meet demands efficiently. 

In today’s episode of The Digital Deep Dive, Aaron Conant hosts Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, for a conversation about increasing profitability through effective delivery. Avi shares how he conducts A/B testing at checkout, how to convert customers from checkout to delivery, and how to navigate shipping costs and delivery times.

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands.

In this episode…

Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation.

Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors.

In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Adam "Heist" Runquist on LinkedIn | YouTube
• FBA Masterclass

Special Mention(s):

• Kevin King on LinkedIn
• Steven Pope on LinkedIn
• Roland Frasier on LinkedIn
• The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
• Johan Derkits on LinkedIn
• Joe Shelerud on LinkedIn
• Mansour Norouzi on LinkedIn
• Billion Dollar Seller Summit
• Seller Sessions

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” on the eComm Breakthrough Podcast

Mike Black is the CMO of Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson, where he launched new analytics products for the company’s retail measurement business.

In this episode…

Digital marketing has shifted from an occasional perk to a new business standard as brands optimize content to drive conversions on the digital shelf. Yet with so much demand for innovative content and record-high consumption rates, how can you test and measure your content to ensure your efforts generate maximum ROI?

According to eCommerce-focused marketer Mike Black, the first step in content optimization is to assemble your briefs to target retail algorithms and advertise in the appropriate categories. However, keywords and competitors change dynamically and frequently, so you must leverage automation and other analytics tools to track incremental performance. Mike cites the digital shelf as a key performance driver but warns that data sets can become siloed, so by applying the data to various marketing channels like retail media, you can develop an integrated strategy for informed decision-making.

In the latest episode of The Digital Deep Dive, Aaron Conant hosts Mike Black, the CMO of Profitero, who talks about the convergence of media, commerce, and the digital shelf. Mike addresses the democratization of eCommerce and technology, how to leverage software tools for paid media, and how data-driven insights boost content performance.

Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics space, he utilizes AI to solve marketplace eCommerce challenges. Before founding Intentwise, Sreenath was the Senior Director of Marketing Strategy at Orbitz Worldwide.

In this episode…

With the rapid adoption of eCommerce, online marketplaces like Amazon and Walmart share more data than ever. Yet, as brands collect this data, it becomes fragmented within advertising, retail, and operations departments. How can you integrate data signals to make informed decisions?

Data analytics problem solver Sreenath Reddy classifies data into three distinct categories: strategic, operational, and diagnostic. Strategic data comprises customer lifetime value, competition, and incrementality, in which brands must take a predictive approach to develop actionable insights. Analyzing operational data requires automating performance metrics from inventory levels, ad spend, and profitability. With diagnostic data, Sreenath recommends developing a system to identify potential disruptions, causes, and solutions. 

In today’s edition of The Digital Deep Dive, Aaron Conant welcomes Sreenath Reddy, the Founder of Intentwise, back to the show to discuss analyzing and grouping Amazon data. Sreenath shares how to align ad spend with product profitability, how to analyze incrementality, and his mission to unify data signals.

Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store growth strategies.

In this episode…

As the largest retailer in the world and the fastest-growing online marketplace in the US, Walmart has gained significant traction among brands. Yet many apply the same sales and growth strategies when selling on Amazon and struggle to achieve results, attributing the lack of sales to scarce demand and opportunity. What should you consider before selling on Walmart.com, and how can you scale on its marketplace?

With fewer third-party sellers than Amazon, Walmart.com offers ample opportunity to drive sales growth in multiple categories. Additionally, Walmart merchants encourage growth by facilitating first-party vendor relationships, where the retailer lists your products and ensures high-ranking search results. With expertise in the early stages of Walmart.com, Michael Lebhar recommends evaluating profitable categories, opportunities, and competition before launching products on Walmart.com. When transitioning from other marketplaces like Amazon, it’s crucial to alter your content, shipping, and growth strategy to align with Walmart’s ecosystem.

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

Jacob Cooke is the Co-founder and CEO of WPIC Marketing + Technologies, a leading eCommerce and technology consultancy driving growth for global brands in China, Japan, and Southeast Asia. Under his leadership, the firm has built an expansive solution set in data analytics, eCommerce activations and store management, brand strategy, creative campaigns, merchandising, and more. Having lived in Beijing since 2003, Jacob frequently contributes to Bloomberg on eCommerce, retail, and technology trends in China.

In this episode…

As sales growth in the US declines, brands are launching in the China and APAC markets to drive additional sales. eCommerce is a profitable market in China, with 50% of retail sales occurring online and 80% influenced by social platforms. What should you know about China’s eCommerce market, and how can you launch products there?

As consumers focus more on health and wellness, categories like supplements, outdoor wear, and appliances have expanded significantly in Asian markets. With deep expertise in China market trends, Jacob Cooke emphasizes launching with an exclusive online strategy and innovating in these categories to demonstrate value to consumers. Partner with experienced agencies, leverage influencers, and live stream videos on Chinese platforms like Douyin to develop a widespread presence in these markets.

Join Aaron Conant for another episode of The Digital Deep Dive as he interviews Jacob Cooke, the Co-founder and CEO of WPIC Marketing + Technologies, about breaking into the China eCommerce market. Jacob explains how to drive sales and target consumer demographics, the costs of launching in the market, and the difference between China, Japan, and South Korean markets.

Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail strategy. He is also the Founder and Managing Director of China BrightStar, LLC. As an author and speaker, Michael has been interviewed by The Wall Street Journal, Forbes, NPR, the BBC, and many other media outlets.

In this episode…

Younger generations like Gen Alpha interact with commerce brands by balancing physical and digital interactions, playing video games like Fortnite and Roblox while socializing with friends. This online and offline integration has initiated a new retail class, where brands must amplify the shopping experience to reach younger audiences. How can you leverage immersive and experiential commerce to excel in the new digital age?

With consumers becoming disinterested in two-dimensional shopping experiences, traditional eCommerce is underperforming. According to digital thought leader Michael Zakkour, eCommerce’s pervasive presence has led consumers to desire more meaningful interactions. Immersive commerce integrates live streams, shoppable videos, virtual environments, and avatars to create engaging and pragmatic experiences. Capitalizing on modern retail requires identifying top-performing digital tools and channels and developing a video commerce strategy involving streaming and live shopping videos with real-time purchasing options. 

Tune in to the latest Digital Deep Dive episode as Aaron Conant welcomes Michael Zakkour, the Founder and Chief Strategist at Five New Digital, back to the show to discuss leveraging immersive commerce to engage younger generations. Michael shares actionable steps for success in the new digital realm, the importance of interactive video content, and how to optimize your budget for experiential commerce.

Steven Moy is the CEO of Barbarian, a leading creative digital advertising agency. Throughout his career, Steven has worked on large-scale digital transformation initiatives for global brands, including American Express, McDonald’s, CVS Health, and AT&T. Since joining Barbarian in 2019, he has significantly reshaped the agency by launching its first global office, adding new clients, and initiating new business practices.

In this episode…

According to a recent study conducted by Insider Intelligence, social media is the first touch point for over 40% of consumers under 30. These younger generations consume hours of high-velocity, compelling content, prompting brands to compete for attention. How can you produce large volumes of creative content to target digital-first generations?

As an early adopter of digital during the dot-com bubble, Steven Moy endorses attention economics, which forces brands to capture consumers’ limited attention spans on fast-paced, content-rich platforms like TikTok. Highly targeted content captures consumers within the first second and communicates value propositions in the following three to four seconds. To reach younger generations effectively, Steven recommends hiring college students to create engaging short-form videos that resonate with audiences.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Steven Moy, the CEO of Barbarian, to discuss creating content for digital-first generations. Steven explains how to adapt to the digital paradigm shift, AI and the metaverse’s roles in the creative process, and how to budget for rapid content creation.

Brad Dey is the President of Dey’s End Consulting LLC, a full-service certified Shopify Plus partner focused on solving eCommerce and operational challenges. He has experience working on enterprise-level projects in financial services at Fortune 100 and 200 companies. As an eCommerce solutions architect, Brad has had CIO-level involvement at some of the world’s largest eCommerce companies.

In this episode…

At the height of Q4, profitability remains top of mind for many Shopify brands. As you evaluate new integrations and tools, how can you drive sales while managing demand challenges?

Rather than exhausting resources by upgrading your front-end tech stack, eCommerce solutions consultant Brad Dey encourages brands to focus on optimizing their back-end operations to ensure sufficient demand. As you prepare for the holidays, manage your inventory by identifying your highest and lowest-selling products to determine discounted items. This allows you to develop an ideal cost structure for your 3PLs. With consumers purchasing and returning multiple sizes and variations of one product, you must develop systems to mitigate the resulting profit loss. Consider leveraging a sizing tool to provide customers with accurate sizes, boost loyalty, and improve experiences.

Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Brad Dey, the President of Dey’s End Consulting LLC, who shares strategies for a profitable Q4 on Shopify. Brad explains how he conducts tech stack audits, Shopify’s new releases and functions, and how to integrate Buy with Prime and Shopify.

Lauren Livak Gilbert is the Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital environment. As a thought leader in digital and design, Lauren has experience driving impactful multi-channel design content, transformative digital shelf solutions, and high-conversion web UX designs across multiple regions. Before DSI, she held numerous roles at Johnson & Johnson, where she owned the digital shelf for consumer products in North America.

In this episode…

Digital and eCommerce are necessary capabilities for brands, but integrating them at scale has become increasingly complicated. Some organizations position these functions in their IT departments, whereas others incorporate them in marketing or sales. How should you consider digital’s role in organizational structures?

Digital shelf expert Lauren Livak says that while you may integrate eCommerce into your IT department initially, it must expand throughout the business. Evaluating your organizational structure helps you determine its primary focus and consolidate digital capabilities within the specified area and the remaining departments. This should include cross-functional collaboration and involve every member of the company. With retail media extending throughout all major merchandisers, connecting your advertising efforts to digital is crucial. When considering eCommerce’s position in your business objectives, prioritize your investments to target consumers in their most frequented channels rather than distributing your ad spend based on industry trends.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Lauren Livak Gilbert, the Director of the Digital Shelf Institute, about digital’s place in organizational structures. Lauren talks about the barriers to rapid eCommerce acceleration, key shifts in organizational structures, and how to implement digital into business departments.

Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.

In this episode…

According to digital studies, 70% of in-store purchases occur from online product research. With this integration of retail and digital commerce, consumers desire authentic, interactive content. How can you optimize your product detail pages to emphasize the voice of the shopper?

As consumer shopping habits expand to both online and in-store channels, content tester Tom Logan says you must diversify content to target shoppers on their chosen platforms. Product reviews are one of the most reliable conversion drivers, so curating and emphasizing positive reviews on your PDPs is critical. You can generate authoritative content from reviews by launching product unboxing and testing videos on multiple social channels. While many brands leverage influencers to create these videos, Tom recommends using loyal customers to shift the focus from brand awareness to the voice of the shopper. 

Join Aaron Conant in today’s episode of The Digital Deep Dive as he welcomes the Co-founder and CEO of Cohley, Tom Logan, back to the show to discuss optimizing content for the shopper. Tom shares how brands can leverage authentic UGC content, how to optimize reviews to drive purchasing decisions, and considerations for generating creative content for retail media.

Tom Hileman is the Managing Partner of Digital at Global Prairie, a purpose-driven marketing firm crafting business-building solutions. He was the former President of Hileman Group, which was acquired by Global Prairie. Tom has more than 20 years of experience in the marketing and information technology space. Through various management roles and experience with organizations such as Microsoft, Oracle, and IBM, he specializes in leveraging solutions for business growth and success.

In this episode…

The healthcare space collects more data about its consumers than any other industry. Additionally, healthcare has the most human error, with the second leading cause of death occurring at the hands of medical professionals. AI, automation, and other machine learning tools can rectify this issue and streamline the patient experience. How is the healthcare industry leveraging these technologies?

From operating scanning technology and analyzing patient charts to disseminating data for advertising campaigns, AI is transforming the healthcare industry. With copious data in various locations, these tools can gather, organize, manage, and store it to provide personalized patient care. However, the government has enacted strict regulations, with IP addresses and other forms of PII (personally identifiable information) being classified as PHI (protected health information). While healthcare marketers are largely restricted from collecting information for retargeting and remarketing, digital healthcare expert Tom Hileman says they can utilize this data to offer customized educational resources. By assessing and mitigating bias in machine learning, you can prioritize patient care based on needs and reduce human error. 

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Tom Hileman, the Managing Partner of Digital at Global Prairie, to talk about the role of digital tools in healthcare. Tom describes AI’s impact on patients and healthcare marketers, why you should be an active participant in your healthcare journey, and the leading digital trends in healthcare.

Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Bureau. She is also a Member of Chief, a private network supporting senior women leaders.

In this episode…

As consumers become increasingly sophisticated, brands have integrated online and in-store retail for a holistic experience. With eCommerce’s pervasive presence in today’s consumer-led landscape, how can you develop an advertising and media strategy to drive purchasing decisions?

Whether shopping online or in-store, consumers want a simple and accelerated experience, and with so many retail channels available, media-buying thought leader Tamara Alesi says brands must adapt to an omnichannel environment to grow their market share. Capturing consumer engagement and intent on these channels requires researching your category, recognizing customer behavior and habits, and identifying the channels with the most consumption. When allocating ad spend and creating marketing campaigns, you can measure results through relevance rather than focusing on reach.

On today’s episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok’s evolution from a social platform to a search engine.