ciam

Catherine Berjal, cofondatrice du fonds activiste CIAM, était l'invitée de Hedwige Chevrillon dans Good Evening Business, ce jeudi 14 septembre. Elles sont revenues sur la bagarre autour de Atos qui est de nouveau avivée par le fonds activiste CIAM, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Catherine Berjal, cofondatrice du fonds activiste CIAM, était l'invitée de Hedwige Chevrillon dans Good Evening Business, ce jeudi 14 septembre. Elles sont revenues sur la bagarre autour de Atos qui est de nouveau avivée par le fonds activiste CIAM, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Citizen identity and access management solutions can enhance government's digital engagements with their residents. Discover the resources referenced in the episode:

• Tyler’s white paper, Improving Resident Engagement With Identity and Access Management
• Tyler's e-book, A Digital Government Guide to Modernizing The Resident Experience
• The Tyler Tech Resource Center 
• City Hall Selfie Day with ELGL 

In this episode, Mike Teeters, Tyler’s Senior Product Manager of Corporate Development, and Nick Winston, Sr. Director of Product Strategy for Tyler's Digital Solutions Division, share their thoughts on CIAM, how residents are interacting with these systems, and how governments can deliver better services by creating a digital profile for their residents that can be shared across departments and jurisdictions. 

With all the economic headwinds, CPGs are facing a double crisis – costs are up, demand is down in many markets, and consumers are hunkering down for a recession. Meanwhile, the supply chain is still in disarray after COVID, and geopolitical trends are volatile. It’s tough out there for marketers – it looks a lot like hurricane season in these kind of conditions.

That means marketers face more scrutiny, and need to demonstrate the value they will get for every penny they spend. 

CPGs are notoriously data poor – they have much less data than their key collaborating sectors, the media ecosystem, and retail. Yet, conversely, Nielsen found that 69% of marketers agreed first-party data was essential to their strategies.  

Epsilon research found that: 

1. 86% of digital relies on third party cookies 
2. 83% anticipate moderate to significant impact on their digital advertising efforts when cookies deprecate 
3. 53% are not fully prepared 
4. 70% are not confident their partners will provide a comparable solution

Customer identity and access management software creates a single cloud platform that enables brands to do three things:

1. Capture and manage customer identities to remove friction at registration and log-in
2. Build robust customer profiles based on first-party, permission-based data
3. Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiences

Tracking has allowed marketers to cost-effectively zero in on specific consumers on Facebook and customize ads for the most success. Without access to IDFA, marketers will have a limited view of the consumer, restricting their ability to personalize ads, making customer opt-in and consent critical. 

Relevant Content: 

CIAM: What is customer identity and access management?

Benefits of CIAM: Better security, slick CX, and more revenue

SAP Customer Identity and Access Management for B2C

Zero-party data: Definition, examples, and marketing benefits

Abstract. Architects are commonly trained to craft two types of maps: representational ones, and those that serve as heuristic devices for design thinking. The latter make obvious by means of drawing aspects of space that could not have been preconceived.
The Austrian philosopher and economist, Otto Neurath (1882 – 1945), was famous for his engagement with representational maps. He revolutionized the discipline of chart making by finding a way to create picture statistics and quantitative maps that were accessible to a larger public. In Sophie Hochhäusls paper however, she will argue that Otto Neurath’s map “City Planning” served not only as one of the first well-accessible socio-political maps of a city, but that it was in effect also a heuristic device.