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cpg marketing
Explore " cpg marketing" with insightful episodes like "Fermenting Change with Irina Gerry of Change Foods", "Episode 35: Tom Burgess • Snipp Interactive", "#61: What makes a great FMCG brand and how do we market it on social media? with Laura Feavearyear" and "If You Don’t Know Me By Now: The Rise of Consumer Identity" from podcasts like ""Decarbonizing Commerce", "The Month End Podcast", "Let's Talk Socials!" and "The Future of Commerce Podcast"" and more!
Episodes (4)
Episode 35: Tom Burgess • Snipp Interactive
In episode thirty-five, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tom Burgess of Snipp Interactive. Tom shares key insight from decades of experience developing both brands and products to become successful enterprises through smart marketing strategies and laser-focused customer acquisition and retention. Learn how his unique model uses data from banks and ad activity to focus on providing clear ROI to all sizes of brands. If you are wondering how to up your sales game and see definitive ROAS, this is a must-listen.
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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#61: What makes a great FMCG brand and how do we market it on social media? with Laura Feavearyear
Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
You'll discover...
- How Laura got into this field of marketing
- What makes a great FMCG brand
- How Laura comes up with the concept & packaging for her clients
- What current trend she absolutely hates
- What content works well on social media to market your FMCG brand
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Links:
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If You Don’t Know Me By Now: The Rise of Consumer Identity
With all the economic headwinds, CPGs are facing a double crisis – costs are up, demand is down in many markets, and consumers are hunkering down for a recession. Meanwhile, the supply chain is still in disarray after COVID, and geopolitical trends are volatile. It’s tough out there for marketers – it looks a lot like hurricane season in these kind of conditions.
That means marketers face more scrutiny, and need to demonstrate the value they will get for every penny they spend.
CPGs are notoriously data poor – they have much less data than their key collaborating sectors, the media ecosystem, and retail. Yet, conversely, Nielsen found that 69% of marketers agreed first-party data was essential to their strategies.
Epsilon research found that:
- 86% of digital relies on third party cookies
- 83% anticipate moderate to significant impact on their digital advertising efforts when cookies deprecate
- 53% are not fully prepared
- 70% are not confident their partners will provide a comparable solution
Customer identity and access management software creates a single cloud platform that enables brands to do three things:
- Capture and manage customer identities to remove friction at registration and log-in
- Build robust customer profiles based on first-party, permission-based data
- Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiences
Tracking has allowed marketers to cost-effectively zero in on specific consumers on Facebook and customize ads for the most success. Without access to IDFA, marketers will have a limited view of the consumer, restricting their ability to personalize ads, making customer opt-in and consent critical.
Relevant Content:
CIAM: What is customer identity and access management?
Benefits of CIAM: Better security, slick CX, and more revenue
SAP Customer Identity and Access Management for B2C
Zero-party data: Definition, examples, and marketing benefits