coalitiontechnologies

Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.

In this episode…

Shopify is pivoting to compete with prominent online marketplaces like Amazon and Walmart. This summer, the platform has released many new offerings, including AI products with an emphasis on entrepreneurs and small businesses. With so many retail options and capabilities on the market, how can you determine if Shopify is right for your business?

As Shopify gains dominance in the market, the platform has positioned itself as a leading choice for brands by solving their most pressing challenges. Yet with this authority, Shopify can market to any audience, forcing brands to share their customers. For some companies, this is a viable growth opportunity, but others struggle to demonstrate value. With deep insight into eCommerce marketplace performance, Jordan Brannon recommends viewing Shopify as a separate strategy from your website storefront to acquire diverse audiences. Digitally native brands with engaging content and strong marketing campaigns benefit significantly from this platform.

In this episode of The Digital Deep Dive, President of Coalition Technologies Jordan Brannon returns to speak with Aaron Conant about Shopify’s growth. Jordan shares advice for transitioning to alternative platforms, unique use cases for AI, and Shopify’s plans to expand its offerings.

Jordan Brannon is the Co-founder and President of Coalition Technologies, a top-ranked SEO and digital marketing firm. With 20 years of experience working in eCommerce, he helps D2C and B2B brands succeed in the eCommerce and digital marketing space. Jordan and his team at Coalition have helped propel over 1,000 businesses forward across various industries. Jordan has a bachelor's degree in political science, human rights, environmental sciences, and computer science from the University of Washington.

In this episode…

Are you thinking about migrating from one platform to another, but you’re now sure how? Is it possible to transition websites without derailing your consumers?

Jordan Brannon proposes that if you’re an established eCommerce brand, you have to have a clear thought process before you begin. What steps do you need to take to revolutionize your brand’s online presence? There isn’t a simple solution for every business, but Jordan recommends starting with small visual changes: font, images, and colors. Then you can begin to route your emails, establish certifications and authentications, and manage your data flow warehouse into an ERP. If you want a competitive advantage, providing a unique and faster experience can be the solution. If you’re looking at the next step forward for your brand, this is an episode you do not want to miss. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Jordan Brannon, Co-founder and President of Coalition Technologies, to discuss the advantages and challenges of migrating from one platform to another. Jordan talks about how to redesign your aesthetics without confusing your consumers, the purpose and superiority of headless commerce, and streamlining management software.