Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen
About Bjorn van der Veen:
Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and Digital Marketing for 12 years and is a trusted Tmall Partner.
In 2015, he launched Arctic Solutions, a full-service e-commerce solutions provider, that focuses on temperature-controlled products for the Chinese market.
Ranging from -21 to 21 degrees, Arctic Solutions covers everything from logistics, customs clearance, temperature controlled warehousing, last mile delivery, customer service, cross border payments, technical solutions and marketing.
Episode Content:
Recently we hear food exporters started worrying that the Chinese consumers are afraid of buying imported foods, especially frozen, because of the severe COVID-19 outbreaks associated with the facilities where imported foods were stored and handled. We wanted to know what are the actual impacts of COVID-19 in the food sector and what can be done to improve the cold-chain management during the pandemic.
We cover all kinds of things around e-commerce and cold-chain, but in short, it comes down to the following:
- Market demand for immune-boosting and authentic imported products
- Practical process to evaluate your potential in China
- The need to be agile and flexible when launching new products
- Importance of online reviews and keeping good reputation
- New strategies to build trust in your brand during COVID-19
- Different customer expectations in e-commerce and offline stores
- 4 types of digital influencers: KOL, KOC, KOS and KOF
- The value of having local partners for China Market Entry
- D2C cold-chain hurdles and the importance of nationwide warehouse coverage
- Seasonal and regional differences in China
Episode Mentions:
- Reach out to Bjorn on LinkedIn or reach out via bjorn@arcticsolutions.cn
- Website: http://www.arcticsolutions.cn
- Iceberry - https://iceberrychina.cn/
- Iceberry Tmall Store: https://auc6eppu.tmall.com/
- Find your host Lina on LinkedIN or reach out via lb@litaogroup.com
- Website: https://litaogroup.com
- Join China Business Cast WeChat group