consent management

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>> Articles and content mentioned in the episode <<

• Simo's latest article: Just breathe
• Server Side Course by TeamSimmer
• Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available)
• Technical Marketing Guide by Juliana
• Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian Grigore
• The Bridge Danish TV Series
• GA4 Academy

This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer.

We've seen it many times: a cookie banner pops up on a website, but it's clearly not working as expected. External scripts are loaded right away and cookies are set without consent. What's okay to load, what isn't? How are necessary cookies defined? Who's responsible? And what would we like to of see consent management in the future?

Highlights
00:00 Intro
00:48 What is consent management?
02:48 How we use the cookie banner
04:59 Accept all cookies or pay?
08:44 Goal of the GDPR failed
10:28 What's the problem with cookie banners?
11:50 Example: Saving a language / country
13:13 What does the German law TTDSG §25 say?
15:25 Handling embedded YouTube Video on your website
17:58 How do you check, if a cookie banner is wrongly implemented?
22:57 Can you rely on consent management tools?
27:16 Become more aware of the right way doing consent management
34:24 Solution: Go privacy by design

Links
Borlabs Cookie: https://de.borlabs.io/borlabs-cookie/
TTDSG §25: https://www.gesetze-im-internet.de/ttdsg/__25.html
Chrome DevTools: https://developer.chrome.com/docs/devtools/open/

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