contact management

In this episode, Pete interviews Oli Bridge, CMO of Bonjoro, based in the UK, exploring how you can do more on HubSpot with Bonjoro

The HubDo Podcast is all about how to Do More On HubSpot. We talk with Software Vendors, Subject Matter Specialists, and End Users who share real stories of how to do more on HubSpot.

Our episode is called “How to use personalized videos to win trust and convert more leads with Bonjoro + HubSpot”

This is a super-interesting look at the difference between HubSpot’s native personal video capability, in HubSpot’s own Sales and Service Hub (Pro and Enterprise editions), and how Bonjoro adds unique value through personal video.

Rather than focusing on business types, Bonjoro identifies use cases where Bonjoro has proven the ability to positively impact the business through quickly building trust in a personal way and at the right time.

Examples include:

1. Increasing trial conversions

2. Reducing demo no-shows

3. Quickly gaining traction on Trustpilot

4. Gathering meaningful customer testimonials on a “Wall of Love”

We also provide links below to excellent updated playbooks, explaining how your business can implement proven funnels and techniques for gathering testimonials to easily create your own “wall of love”.

Bonjoro offers start with a free edition and works on all levels of HubSpot including Free and Starter editions.

Highlights:

1. 06:20 Key mistakes - timing really matters

2. 07:04 Key mistakes - really personalise to the customer journey

3. 08:18 How far HubSpot video can take you

4. 09:38 Triggers - at the right moment

5. 13:51 How CXL use video to increase trial conversions by 18%

6. 15:15 People drop out of demos because they are anxious

7. 15:39 Design Pickle reduce demo no-shows by around 22%

8. 16:36 Ecommerce company Munk Store Denmark to #1 on Trustpilot

9. 19:16 New trend “Wall of Love”, reviews in close proximity

10. 20:40 Pricing and ungated downloadable playbooks

Explore Bonjoro on HubDo Marketplace

https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/bonjoro

Download Bonjoro Playbooks (ungated):

https://www.bonjoro.com/videofunnelplaybook

https://www.bonjoro.com/testimonial-playbook

Connect with Oli Bridge on Twitter:

https://twitter.com/oli_bridge

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP. Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.

Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert.

Jon believes the more people you can help to grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the '90s, a company he sold for $125 million.  He re-entered the workforce in 2010 and then launched the first social CRM, Nimble. Jon’s core values are building products that help others achieve their passion, plan, and purpose. It's what drives his success.

We go on to discuss how should we be using CRM to really understand the benefits of a relationship with a customer or supplier. "You need to think about the contacts that you already have as your gold, and the more investment you make in those contacts, the more gold you get out of the mine." A good way to start would be to organise your existing contacts, prioritise them and then begin to nurture and engage with them. This doesn't have to be all via email. People tend to get higher engagement on social media.

We should all have our own personal contact management solution, in addition to our networks and our brands. Most people don't really do a good job of nurturing their brand or their network. Unifying your contacts into a singular place enables you to engage them on a regular basis and to manage your contacts more effectively. This will help you form better relationships and connections.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Is your sales team spending more time sifting through incoming leads versus actually talking with them? If you don't have processes to help manage your lead flow, you will waste time connecting with unqualified leads and neglect the individuals who are ready to talk. In this episode, Frank and Joe dive into Lead Scoring. A process marketing and sales departments use to rate incoming leads based on known information and behavior. Explore the basics of lead scoring, its function, and when you should look into activating the process in your business? Lastly, review the essential criteria needed in your calculations and what information and behavior you should consider incorporating based on your specific industry and business model.

Read a collaborative article by the team breaking down the question What is Lead Scoring for additional details and insights into the practice.

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