In this episode of The AI for Sales Podcast, Chad Burmeister welcomes Matt Swalley, co-founder, and Chief Business Officer of Omneky. Together, they explore the transformative power of artificial intelligence in the realm of digital advertising. From leveraging AI to streamline content generation to the impact on sales processes, Matt shares insights and experiences from his background at AT&T and his current role at Omneky. The conversation delves into the evolving landscape of personalized marketing, the integration of AI avatars, and the future of advertising across various platforms. Discover how businesses can adapt and thrive in the dynamic world of AI-driven marketing.

KEY TAKEAWAYS

• The fusion of AI and sales is empowering teams to achieve more with less, optimizing efficiency and productivity.
• AI is revolutionizing content generation, allowing for personalized and targeted advertising across multiple platforms.
• The convergence of influencer marketing and AI offers new opportunities for reaching diverse audiences.
• Human in the loop is essential for ensuring ethical AI and mitigating bias in decision-making processes.
• Jobs in content generation are among the first to be significantly impacted by AI, while service-oriented roles remain valuable.
• The future of AI in advertising includes virtual avatars, localized content, and a shift towards solving specific business problems.
• Testing and learning from data are crucial in staying ahead in the rapidly evolving AI landscape.

QUOTES

• "In sales, time kills deals; in AI for sales, AI kills time."
• "Sales is becoming more transactional, allowing for leaner teams and more focus on improving conversion processes."
• "AI empowers creativity, ideation, and humor, offering immediate applications for brands in the content creation space."
• "The convergence of influencers and AI allows for the creation of more authentic and targeted content across various platforms."
• "The first generations of AI had more bias, and human in the loop is necessary for ethical decision-making and bias mitigation."
• "AI fatigue in content prompts is leading towards solutions that make it easier for customers by automating prompt creation."

Connect and learn more about Matt Swalley through the link below:
LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/

Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/

PEGASUS, a creation of Google Research, stands as a monumental achievement in the field of natural language processing (NLP) and text summarization.

The development of PEGASUS builds upon the success of transformer-based models, the cornerstone of modern NLP. These models have transformed the landscape of language understanding and language generation by leveraging self-attention mechanisms to capture complex linguistic patterns and context within textual data. 

The key innovations and features that define PEGASUS include:

1. Pre-training: PEGASUS benefits from pre-training on massive text corpora, allowing it to learn rich language representations and patterns from diverse domains. This pre-training step equips the model with a broad understanding of language and context, making it adaptable to various summarization tasks.
2. Domain Awareness: PEGASUS incorporates domain-specific knowledge during fine-tuning, making it suitable for summarizing text in specific domains such as news articles, scientific research papers, legal documents, and more. This domain-awareness enhances the quality and relevance of the generated summaries.
3. Multi-Language Support: PEGASUS has been extended to multiple languages, allowing it to generate summaries in languages other than English. This multilingual capability promotes cross-lingual summarization and access to information in diverse linguistic contexts.
4. Evaluation Metrics: PEGASUS utilizes reinforcement learning and various evaluation metrics to improve the quality of generated summaries. It leverages these metrics during training to optimize summary generation for fluency, coherence, and informativeness.

In conclusion, PEGASUS by Google Research is a transformative milestone in the field of NLP and text summarization. Its innovations in abstractive summarization, domain-awareness, and multilingual support have propelled the development of smarter, more contextually aware language models. As PEGASUS continues to shape the landscape of content summarization and information retrieval, it represents a remarkable step forward in our ability to comprehend and navigate the ever-expanding sea of textual information.

Check also: Increase URL Rating to UR80+,  Trading-Strategien, Productos de Energía Ampli5 ...

Kind regards Schneppat & GPT 5

Serge Kuznetsov is the co-founder of Inxy.io, launched over 53 products, and raised $7,500,000. He is on a mission to help founders and businesses leverage the power of AI and crypto to increase efficiency, innovation, and growth.

Mark and Serge discuss the potential of AI prompt engineering. They explore how AI can be leveraged for content generation, market analysis, and business strategies, providing valuable insights for entrepreneurs.

Serge Kuznetsov also shares the concept of "mega prompts" and practical applications of AI in business planning, competitor research, and product management, emphasizing the need for validation from reputable sources and staying competitive in the future.

Takeaways:

1. Use AI for Market Analysis and SWOT Analysis.
2. Leverage ChatGPT and “mega prompts”.
3. Validate information from reputable sources. 

Connect with Serge Kuznetsov
Website: www.inxy.io
Mega Prompt Guide: www.growwithserge.gumroad.com/l/rgkao

Connect with Mark Savant
Instagram: www.instagram.com/marksavantmedia
LinkedIn: www.linkedin.com/in/mark-savant-ba777145

Timestamps:
00:00 Discuss using AI for business growth and ideation.
04:43 Chargepty is recommended for market research analysis.
06:55 Describe mega prompts, a lengthy series of questions.
11:42 Importance of understanding market factors for businesses.
14:09 Cryptocurrencies offer more transparency than traditional currencies.
17:10 Agree on AI, but easier in 2 years.
22:10 Utilize ChargeGPT for growth strategy development opportunities
24:24 Identify and analyze competitors, including indirect ones.
28:02 Iterate and improve pitch deck, not sufficient.
30:56 Developed product strategy, analyzed market, and advertised.
34:33 Implementing AI in sales process to save time.
37:35 Link for mega prompts and critical thinking.

This Software Oasis podcast episode features Xiaofei Zhang from ActiveCampaign discussing the company's founding and growth. Learn more and sign up for a Free ActiveCampaign trial. ActiveCampaign started in 2003 to serve small businesses with marketing and sales automation software. After operating for over 10 years, ActiveCampaign transitioned to a SaaS model in 2016, which kickstarted tremendous growth. Today ActiveCampaign has over 800 employees and reached over $150 million in revenue in 2020. Zhang discusses ActiveCampaign's focus on customer-driven innovation, leveraging automation, and integrating AI capabilities like generative content creation. Key topics include email marketing, CRM, and building an open ecosystem of over 900 integrated apps.

Aurora Losada came to Houston, by way of Columbia University in New York, from Madrid, Spain. She worked many years in journalism and is now Microsoft’s Global Communications Manager for Latin America. With the guidance and support from some fantastic mentors along the way, Aurora has learned much about how to lead and utilize tools like generative AI and ChatGPT. In this episode, you’ll learn so much about how mentorship can drive a brilliant, hard worker like Aurora.

Episode Highlights:

• Aurora Losada was born and raised in Spain. Her father was the CEO of one of the largest publishing companies in Europe and helped instill an amazing work ethic in her. He encouraged her to follow her vision of going into journalism. After attending college in the United States, she loved it so much that she made it permanent and became a US Citizen. 
• Aurora has had many amazing mentors over the years, including our very own Danny Gavin, The Digital Marketing Mentor. All of her mentors have guided, advised, and supported her with no expectation of personal gain. They were always there to answer questions and open doors for her, as a good mentor should. 
• When it comes to AI and content generation, Aurora has many thoughts. She believes generative AI specifically is being created to be an amazing tool that supports humans rather than the inverse. She’s used it herself with help on projects in the past, but it doesn’t do her job for her. It’s an administrative assistant that is useless without human prompts and input. As far as content generation and AI are concerned, Aurora believes it is a very useful tool for summaries, drafts, and brainstorming, but you must always double-check the output and review the sources and add the human mind back into the content. 

Episode Links:

• Aurora Losada
  • LinkedIn
  • Twitter 
• Columbia School of Journalism
• Columbia School of International and Public Affairs
• News Literacy Project of Houston
• Podcasts 
  • The Hard Fork by the New York Times
  • On with Kara Swisher
    • Apple
    • Spotify
  • Dare to Lead with Brene Brown

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

There is so much happening in the world today and while most of us spend more and more time on digital channels, the content overwhelm is a reality.

Content has become an essential to-do for everyone and to build one's thought leadership,  it is one of the most important tool.

In this episode, Surbhi shares top 5 rules for creating content that gets noticed. Hit the play button to hear the top 5 rules.

Other relevant episodes mentioned on the show are:

Clever Content for Building Thought Leadership

and

Identify, Clarify & Magnify your Target Audience

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

In this episode, host Surbhi shares six ideas on how brands can weave thought leadership into their content strategy. 

Digital evolution has pushed many brands to look at content seriously. While businesses understand the importance of content, they often get stuck in the hamster wheel of just producing more content. Thought leadership is far left behind.

In today's world where customer's attention is the most precious thing  to achieve, it is important to differentiate and be found. That's where thought leadership content makes all the difference.

Tune into this episode to get started on #buildingthoughtleadership with well planned content for your brand.

In previous episode, Surbhi shared 10 resolutions one can make to get started or enhance #thoughtleadership in 2022. Incase you've missed that episode get it on https://podcast.digitalgenie.co/17

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

The Making of a Thought Leader podcast is brought to you by Jot My Bio.com

Jot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides.

To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Aaron made history when he played football at Tulane University. He became the first legally blind division one athlete to play in a game and went on to become an NFL free agent. He helps others and makes an impact on their lives, by replicating the same dedication and commitment that he showed playing football, into his career in finance and motivational speaking.

We had an amazing conversation about his extraordinary mindset, how to achieve what everyone thinks is impossible, and his incredible productivity.

You're going to love this value packed, excuse busting conversation!

Connect with Aaron!

AaronGollub.com

Blind Ambition Podcast

Instagram- @aaronjgollub

The travelling professor figures out what's better for your content strategy? Do listen as the professor comes up with a few answers!

You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.

You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

I met Ally Salama at Podcast Movement in LA, and I immediately loved his energetic, positive vibe. Then he started telling me his story about speaking at Harvard and for the World Health Organization based on chance relationships he had forged with great mentors, and I realized just how far he had come in a short time. We later reconnected at Podfest in Orlando, and he impulsively bought a ticket to attend my retreat in North Carolina the next weekend where he brightened up the weekend for everybody!

You need to meet Ally and hear about his path to becoming the Middle East's Mental Health Amabassador, his PR chops, and the amazing outlook he has in life after being raised in the Middle East as a world class swimmer, struggling through depression, and becoming a successful entrepreneur in Toronto.  Did I mention he's not even 25??

CONNECT WITH ALLY

@allysalama on Instagram

Email : info@empower-mag.com

Instagram: https://www.instagram.com/allysalama
LinkedIn: https://www.linkedin.com/in/allysalama
YouTube: https://www.youtube.com/allysalama

EMPWR MAG

www.empower-mag.com

Connect with ME!

I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Ally" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Inspired by Kanye West and Logic's "Last Call" tracks- a combination of rap and spoken word vocals laid out over a jazzy hip hop beats about their first record deals- I created a summary of my 2019. 

This year I decided to start from 0, define my own vision of a successful future, and launch a company to see it through fruition... and it's hard to believe it actually all happened in 1 year!

This is by far the most creativity I've poured into a piece of content so far.  While I feel incredibly nervous about the idea that I put out a hip hop track, it really comes to show how something you would've never thought possible, has come to fruition in just 365 days.

If you like this story, this project, or what I'm about, I humbly ask you share this, get the message about the value of building community, and follow along here on the Chief Executive Connector podcast during 2020!  Happy New Year!  Happy New Decade! 

MAKE THIS THE MOMENT YOU DECIDE TO ACT UPON YOUR OWN MISSION TOO!!!

Beat Production by Monitor Beats.   Hit him up for any audio projects!

With the right content marketing strategy, you can accelerate your ecommerce growth.

Today on the show I'm joined by Chris Chasteen, co-founder of Content Cucumber and CEO of Silicon Depot.

Using content marketing, Chris has nearly doubled the revenue of his ecommerce store.

Listen to learn his exact content marketing strategies—everything from keyword research to promotion.

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Content Cucumber - Use code WAVEBREAK30 for $30 off your first month

SIlicon Depot

SEMrush

Listen on iTunes

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.