Andreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy
In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform.
Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.
In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic.
We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content.
We covered several pivotal components of their strategy, such as:
- Content pruning
- Proper keyword and persona research
- Creating detailed content briefs
- Leveraging AI but also capitalizing on expert opinions for a unique content touch
- And collaborative efforts among freelance writers and in-house team.
With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy.
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Links:
https://www.linkedin.com/in/andreea-stefan/
https://planable.io/
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Intro
03:14 Busting SEO Myths: The Power of Internal Linking
07:44 The Importance of High-Converting Blog Posts
09:48 The secret behind Planable's Organic SEO Growth
11:35 The Process of Content Pruning and Refreshing/
20:31 Building a Comprehensive Keyword Mapping & Persona Research
23:00 Introducing Planable: A Content Collaboration Tool
28:28 The Content Editorial Calendar
30:27 The Art of Keyword Research and Intent
33:51 How to Write Successful Content Briefs
37:40 The Impact of AI on Content Creation
42:05 Planable's Content Promotion Strategy