planable

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform.

Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.

In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic.

We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content. 

We covered several pivotal components of their strategy, such as: 

• Content pruning
• Proper keyword and persona research
• Creating detailed content briefs
• Leveraging AI but also capitalizing on expert opinions for a unique content touch
• And collaborative efforts among freelance writers and in-house team.

With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy.

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Links:
https://www.linkedin.com/in/andreea-stefan/
https://planable.io/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
03:14 Busting SEO Myths: The Power of Internal Linking
07:44 The Importance of High-Converting Blog Posts
09:48 The secret behind Planable's Organic SEO Growth
11:35 The Process of Content Pruning and Refreshing/
20:31 Building a Comprehensive Keyword Mapping & Persona Research
23:00 Introducing Planable: A Content Collaboration Tool
28:28 The Content Editorial Calendar
30:27 The Art of Keyword Research and Intent
33:51 How to Write Successful Content Briefs
37:40 The Impact of AI on Content Creation
42:05 Planable's Content Promotion Strategy

Xenia Muntean este din Chișinău, are 25 de ani și cu doi ani în urmă, împreună cu alți doi co-fondatori, a pus bazele unui start-up pe nume - Planable- care are astăzi peste 400 de clienți internaționali. Planable este o platformă de colaborare pentru echipele de marketing din spatele brandurilor, practic un tool care organizează toți oamenii din spatele conținutului de social media să treacă de la ideea de conținut la procesul de aprobare, colaborare și feedback, până la publicare. Majoritatea clienților Planable se află în SUA și Marea Britanie, iar dintre aceștia cel mai mare este Jaguar/Land Rover.

#0054 From starting a social media agency while in school to building a social media platform to help agencies and teams be more efficient with social media marketing, the Forbes 30 Under 30 entrepreneur Xenia Muntean is here to share what she has learned and help us get a better grasp on our social media marketing efforts.

Throughout the episode Xenia shares the story of starting a building Planable, which by itself would make for a valuable episode.

But today, Xenia is also going to help us use our social media to accomplish the goals we have for our business.

Be sure to stick around to the end of the episode. Xenia is giving all the listeners of the Nine-Five Podcast a special discount to her platform, Planable.

Top 3 Key Takeaways:

1. How to validate your business (and how to not let perfectionism get in the way)
2. Creating a social media strategy that can actually help grow your business
3. Biggest mistake most social media marketers make when trying to tackle social media

To get the links and resources discussed in this episode, head over to the Episode 54 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

In this episode, I had the pleasure of speaking to Xenia Muntean, CEO and co-founder of Planable. Planable is a marketing collaboration tool and has been used by well-known brands such as Jaguar Land Rover and Viber. Before she started Planable, she built her own social media agency while still studying - and led social campaigns for companies like Coca-Cola.

It's no surprise that her work has gotten her recognised on the Forbes 30 Under 30 list. Her insight into branding, digital marketing, how to get feedback, B2B outreach strategy, and other actionable tips make this episode one you can't miss. 

Hope you enjoy it. Remember to please rate and review, and share it with a founder who needs to hear it. Get all the show notes and links that we talked about on the website at www.AllAboutDigitalMarketing.co.uk

I’m speaking with Xenia Muntean, the CEO and co-founder of Planable.io. Planable helps brands and agencies better manage their social media content.

Xenia has been running Planable for about 3 years and has seen incredible growth in such a short time. They made their mark at the famous TechStars accelerator in London. They recently closed a seed round to help ramp up their growth, which we talk about in the episode.

Xenia was recently named in Forbes 30 under 30 for 2019, which is incredible. We’re also getting into a lot of other topics including, how Planable got their first handful of customers and some specific strategies they used, Xenia’s opening up some of her marketing playbooks and sharing what they’re doing currently to drive new business, she’s also sharing the customer count that Planable currently crossed, which is huge.

This conversation is jam packed, we really dived in pretty deep. I had such an amazing time chatting with Xenia, this is one you’re definitely going to enjoy!

PS. Thank you to my friends at Chargify for sponsoring this episode. If you want to manage your SaaS revenue better, make sure you check out Chargify. I was able to get my listeners the first month of Chargify completely free, plus free premium onboarding. This deal is only good if you sign up before the end of 2019. And they have to know that I sent you. Make sure you sign up here and tell them Founder Views sent you. I promise, you won't regret it!