content writers

Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.

Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.

We focused on:

• How to handle and apply data [3.25]
• Quantitative and qualitative insights [5.55]
• Collecting the voice of the customers [8.15]
• The importance of understanding the problem [14.25]
• The ideal process  [16.47]
• Introverts and extroverts [27.30]
• Why UX writers need to talk to customers [28.00]

Links

Try our free UX writing course

Follow Ferdinand on LinkedIn

Check out Reveall.co

In this month’s instalment of my Frankly Freelance series on the podcast, I'm joined by copy and content wizard Liane Abrams @thecontent.creator to hear her freelancing story. 

Don't know Liane yet? You need to! She's super fun, smart and will inspire you with her witty yet highly valuable advice for freelance life 😍

With a background in marketing, Liane first took the leap into freelancing in March 2021 and has gone onto build a bloody beaut of a copywriting business servicing creative business owners (her fave sort of clients). Liane provides a range of copywriting services with a specific focus on SEO, and offers some downright AWESOME packages (go check them outtt!!)

In the episode Liane and I chatted about ALL of the things on the freelance rollercoaster, including:

✨ How Liane got started and went freelance

✨ Why it’s actually exciting to never have it all figured out in business!

✨ A reminder about control and decision making

✨ How procrastination affects Liane and how she deals with it

✨ The importance of taking a day to work on your business

✨ Liane’s biggest win in biz

✨ Overcoming imposter syndrome

✨ Liane’s decision to niche down and how it has helped her grow

✨ Authenticity and being yourself online and in business

✨ Liane’s top tips for brand new freelancers

You're gonna simply love this episode – thanks so much Liane! 💜

Quotes from this episode:

“Let them think you’re weird. I am weird! I embrace the fact I’m a weirdo – I don’t need the entire world to like me enough to want to work with me. I just need enough people to like me and want to work with me.”

::

Mentioned in this episode

Liane’s Website

https://www.thecontentcreator.co.uk/

Liane’s Instagram

https://www.instagram.com/thecontent.creator/

Begin Studio

https://www.beginstudio.co.uk/

Lorna Scully

https://www.instagram.com/lornascullyuk/

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Submit an application for my 1:1 coaching and group programs:

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Managing a team of 18 (and counting!) UX writers requires smart processes and teamwork. Kate Mas and Mélanie Alves Lima at Qonto share the methods and tools behind the success of their growing team (hint: collaboration is key). 

Qonto is a B2B fintech app serving business creators in 5 languages: English, French, German, Italian and Spanish. Their mission is to help companies spend less time on banking - by leaving their finance management to Qonto, they can spend more time on business and product development.

We chat about

• Qonto and UX writing for fintech solutions [from 5.45]
• Smart UX writing tools and processes [from 12.00]
• Localization done right [from 19.45]
• What you need to be hired as a UX writer at Qonto [from 26.00]
• What to do if you don’t have much experience [from 39.00]

Links

Follow Kate Mas on LinkedIn

Follow Mélanie Alves Lima on LinkedIn

Check out qonto.com

Job opportunities at Qonto

Try our free UX writing course

Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert? 

On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences. 

You can find show notes here.

• Connect with Alex on Twitter or LinkedIn
• Connect with Allie on Twitter or LinkedIn
• Connect with David on Twitter or LinkedIn
• Check out Omniscient DigitalAllie Decker - Head of Content Marketing - Kloudio
• Listen to more episodes of The Long Game podcast