subject matter experts

Amber Erickson-Hurdle, CEO of Employer Brand Central and the #4 Top Ranked Branding Expert in the World joined Nancy Surak's podcast "She's Wild" to discuss the intersection of personal, employer and business branding. Amber shared insights from helping professionals and organizations define and position their value.

Key topics included the need for emotional connections in today's landscape, aligning personal, employer and business brands for success, gaining confidence as a woman business owner, strong employer branding's impact on talent attraction and retention, and advice on audits and expertise positioning.

For those wanting to take their business, career, or personal brands further, this episode offers invaluable insights from a world leading branding expert.

About Amber:
Amber Erickson-Hurdle helps professionals and organizations define and position their value to increase their confidence and the bottom line. As an in-demand professional speaker and founder of Employer Brand Central agency, Amber teaches professionals to connect the combined value of personal brands, employer brands, and business brands to increase market share and profitability, reduce turnover, and amplify satisfaction among customers and employees alike. Amber was recognized by Global Gurus for being among the top 30 brand professionals in 2020-2023, ranking #4 in the world for 2023. Although she stays busy running her businesses, she always finds time for her two adult kids, her Cavapoo Gibbs, and all of the outdoor activities she can squeeze in at home or on the road.

Connect with Amber:
LinkedIn: https://www.linkedin.com/in/theamberhurdle/
Website: https://amberhurdle.com/
Instagram: @Theamberhurdle
Bombshell Business Podcast: https://podcasts.apple.com/us/podcast/bombshell-business-podcast-with-amber-hurdle/id1141690501

Connect with Nancy:
Instagram: https://instagram.com/nancysurak
LinkedIn: https://www.linkedin.com/in/nancysurak
Website: http://www.nancysurak.com

She’s Wild Sound Production by: Luke Surak, Surak Productions: surakproductions@gmail.com

In this episode, Kortney Harmon joins Rob Mann and Lauren Jones on the You Own the Experience podcast.

In this week's episode, LJ and Rob welcome Kortney Harmon of Crelate to the podcast.

The trio discusses continuing this month's conversation on building a platform from the training & development lens.

Kortney's quote can best sum up the conversation:

"As a staffing and recruiting industry principal, I've seen firsthand the impact of investing in technology and training. It's not just about attracting and retaining top talent; it's about creating a positive work environment and achieving better outcomes."

The training trio also talks about:

🚨The danger of shadow processes in your team's workflows

🎉Honoring everyone's learning style when thinking about training and development

💡The importance of road mapping your tech stack & your people's career paths in your organization

Starting next week The Debrief will be introducing a new series called Battle Proven Leadership (or BPL). In contrast to the long format and wide-ranging interviews of The Debrief, BPL episodes will be shorter and deeply explore a single topic in leadership with a goal of providing specific/actionable information that you can use to improve your leadership skills. My guests will be subject matter experts who operate in high stress environments both inside and outside the tactical community. Regardless of whether your battlefield is a military, law enforcement, or business operation, each episode will expose you to the viewpoints, techniques and tactics of leaders whose skills have been proven in high risk operations with zero margin for error.

Kim Parker is the Director of Social Trends Research at the Pew Research Center. In this episode of Rolli’s Experts Explain Everything Podcast, Parker explains a recent Pew Research Center report on how Americans view their jobs, including how the Work from Home (WFH) trend has changed work dynamics, how satisfied workers are with their pay and benefits, and just how often Black workers feel discriminated in the workplace, among other topics. Learn more about Kim and the Pew Research Center at PewResearch.org or by logging into Rolliapp.com.

In this episode of Westchester Words, Kevin J. Gray, President and Chief Content Officer of Westchester Education Services has a conversation with Gina Faulk of EdGate, and Johanna Wetmore from Evotext about how working with a vendor partner network that provides complementary product development solutions can offer education publishers and ed tech firms the ability to develop their products and bring them to market in a more streamlined manner.

“Form a cohesive picture of value,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).

Not only can that approach help you get more “yes” answers to your conversion goals, it can help you judiciously use the word “no” as well, a topic I discuss with the latest guest on the How I Made It In Marketing podcast.

You can hear that conversation, filled with lesson-filled stories from her career, in my discussion with Ariel Glassman, Director of Marketing, Sage Communications (https://www.aboutsage.com/). Glassman has worked in small businesses in the federal government marketing space for 20 years and has worn many hats in her career.

Stories (with lessons) about what she made in marketing

• Humble leaders provide more than expertise and direction.
• Successful business happens when the focus is on relationship building, not the transactions. Plus, it’s much more rewarding and fun! 
• Don’t hesitate to say ‘yes’ when presented with a cool, unique opportunity (carpe diem).
• Flexibility and agility are key components of a successful collaboration.
• Be aware of your limits; challenge them; push them; know when to say ‘no’ – especially when you have people on your team who specialize in the tasks that need to be done.
• Trust your gut and have patience

Related content mentioned in this episode

MarketingSherpa (https://www.marketingsherpa.com/)

How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)

Social Media and Content Marketing: Don’t expect the world to find you (https://marketingexperiments.com/social-marketing/social-media-content-marketing)

Public Relations: The best press release is no press release (https://sherpablog.marketingsherpa.com/pr-fame-communications/public-relations/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Get more episodes

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Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Taking one's experiences, leveraging passions and values and deciding to boldly pivot into a new journey and path, can be daunting for even the bravest.  Cue in guest Michelle Emmick, a successful corporate professional and best selling author, who took a leap of faith to broaden her platform and dive into a world she knew nothing about, but believed in with her entire heart.  Launching "Ask Us Beauty Magazine," and the ecosystem of educating, empowering and inspiring women, Michelle put all fears of failure aside and engaged her network, instincts and a major dose of grit to successfully launch a thriving magazine and company.  "Ask Us Beauty" celebrates beauty from within, in all forms and defined by each individual.  Its pages bleed authenticity and truth, conveys the stories of women all over the world seeking growth and connection, and employs experts whom educate on topics we all want to lean into.  This episode is both the story of building on purpose and passion, and how hearing "No," experiencing setbacks are only a speed bumps in personal success and fulfillment.  Michelle is inspiring, engaging and a whole lot of fun... and she LOVES Cotton Candy grapes and The Breakfast Club!

Get Ready To Be Inspired, Educated, Empowered and Entertained! For more information visit us @shesa10times5. https://instagram.com/shesa10times5

Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. 

Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. 

She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” 

Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.

Show Topics

• Support communities through small business
• Work with subject matter experts
• Break large tasks into smaller chunks
• Use examples to enhance your writing
• Remind people of their creativity

Show Links 

• Check out The Convoy
• Check out The Content Fuel Framework: How to Generate Unlimited Story Ideas
• Follow Melanie Deziel on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)

056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

0:59 Kitchen Side: How To Build an Audience with Content Marketing

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Many modern companies claim to have an in-house media company, but they don’t. Being a media company is more than expanding content beyond a blog, or even adding a podcast and courses. That’s still just content marketing. 

When you build an in-house media company, you’re expanding into different content formats, but more importantly you’re looking at how they all work together. You’re looking to reach multiple demographics with a series of content and then turning that into a franchise. 

In this episode, Ronnie Higgins, Director of Content for Hopin, talks to us about how building an in-house media company is like creating the equivalent of the Marvel universe.

Ronnie has a decade of content marketing experience. Previously, he worked at Eventbrite where he helped to build the content engine before scaling it globally. An advisor to startups, he is currently building a content engine and in-house media company from scratch at Hopin – one of the fastest growing SaaS companies around.

Show Topics

• Connect content together to build a media company
• Take something familiar and make it new
• Build cross-functional alignment
• Create sustainable content
• Find your way to other people’s property
• Work with subject matter experts

Show Links 

Check out Hopin
Follow Ronnie Higgins on Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Part two continues where part one leaves off by attempting to explain—as well as a non-scientist can—seven unconscious and uncontrollable ways our brain works to unwittingly sabotage IT projects. These “sinister seven” are by no means unique to IT or business. They inject themselves into and impact every human interaction.

Suggested readings:

• “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
• “Thinking Fast & Slow” by Daniel Kahneman
• “How We Decide” by Jonah Lehrer
• “Behave: The biology of humans at our best and worst” by Robert Sapolsky
• “The Brain: The Story of You” by David Eagleman
• “Incognito” by David Eagleman
• “The paradox of human expertise: why experts get it wrong” by Itiel E. Dror
• “Subliminal” by Leonard Mlodinow
• “Free Will” by Sam Harris
• “

These podcasts are dedicated to bridging the gap between business & IT. Each episode looks at different aspects of this relationship as we explore ways to help the two groups better communicate. We're passionate about this topic because it's a failure to communicate that causes 75% of all IT project failures and costs the US $1.8 Trillion every year—8% of US GDP!

If you don't want to become one of these statistics and want to learn about an easy way to avoid it, please visit our website and schedule a free consultation.

Alternatively, if there's some topic you'd like to hear more about, or you have an idea about how we might better serve our listeners, please shoot us an email at dave@bridgingbusinessit.com. We'd love to hear from you.

http://bridgingbusinessit.com

Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert? 

On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences. 

You can find show notes here.

• Connect with Alex on Twitter or LinkedIn
• Connect with Allie on Twitter or LinkedIn
• Connect with David on Twitter or LinkedIn
• Check out Omniscient DigitalAllie Decker - Head of Content Marketing - Kloudio
• Listen to more episodes of The Long Game podcast

See omnystudio.com/listener for privacy information.

This week's episode of TechBytes covers integrations. Cameron Stone​ and Gabriel Finney​ discuss their favorite integrations and answer some of the most common questions about integrations.

This episode covers:
- What kind of integrations are possible?
- How does integration work?
- Planning and scoping integrations
- Utilizing subject matter experts
- Using import sets strategically
- Trying the REST API Explorer
- MID server - the Swiss Army knife of ServiceNow
- Orchestration and integration
- Using a sandbox

For more information on Integrations, see:

• Product Documentation: Integration with third-party applications and data sources
• Developer Community
• Community: Slightly Loony
• www.sncguru.com
• Blog - John Andersen

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See omnystudio.com/listener for privacy information.