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    conversion optimisation

    Explore " conversion optimisation" with insightful episodes like "Episode 13: Website Accessibility 101", "Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter", "WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate" and "WithinDigital Episode 2: Crimes Against Conversion" from podcasts like ""WithinDigital", "Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break", "WithinDigital" and "WithinDigital"" and more!

    Episodes (4)

    Episode 13: Website Accessibility 101

    Episode 13: Website Accessibility 101

    In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. 

    Together they discuss...

    • The fundamentals of website accessibility
    • Common misconceptions about website accessibility
    • The importance & impact of accessibility
    • How to get started making your website more accessible
    • Make the business case for website accessibility 

    Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter

    Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter

    In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists.

    On the Show Today You’ll Learn:

    • How and when to use Pop Up's on your store
    • The right order to ask visitors for their information
    • Why you should take a softer approach when it comes to SMS

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    🎯 Join my GET CONVERSIONS Program and get sales.

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    🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
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    WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate

    WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate

    In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).

    Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.

    WithinDigital Episode 2: Crimes Against Conversion

    WithinDigital Episode 2: Crimes Against Conversion

    Conversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversion. These are complex issues that require forensic investigation, and can't simply be remedied with better copy or a compelling call to action. As Joe and Jarrah explain in episode 2 of the WithinDigital podcast, repentance for The Crimes Against Conversion lies in truly understanding your audiences, giving yourself full access to your business data, understanding it and acting upon it, placing conversion at the heart of your business, and treating it as an ongoing project focused on continual performance improvement. 






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