copy that converts

We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.

The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. 

Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023.

🎧 Listen to the most popular episodes of 2022 and find resources mentioned:
 https://tinymarketing.me/ep29 

Episode Highlights

• The value of outsourcing.
• How to find outsourced help.
• What tasks should you delegate to a VA.
• How do you gain more clarity in your copywriting?
• The types of cold emails you should send.
• Be the solution to your clients’ problem.
• Why should you create a strategic marketing plan?
• What is the 1, 2, 3 approach to marketing planning?
• How to create a foundation for your copywriting.
• How do you write copy that converts?

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Tiny Marketing Community

Click here to ask a question about the episode

A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience?

In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something.

I’m ready to break it all down for ya and share my favorite A/B testing strategies. Let’s go!

Resources & Links

Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.

Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.

My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.

The tough reality is that writing great copy that converts is a skill that can take a long time to get good at.  It’s all about practice, practice, practice.

Fortunately, we don’t have to reinvent the wheel.  There are some great frameworks out there that can help you learn how to write great copy a lot faster.

In this episode, I talk with Meredith Kallaher, a conversion copywriting expert.  We talked about:

• The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots
• Why you need to make your customer the hero, not you.  
• Shortcuts you can use to get your copy done more quickly
• The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing)
• Why knowing your numbers is so important (and why you shouldn’t let your Google Analytics dashboard scare you away from tracking your numbers

If you’re wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy.

So, if you’re interested, have a listen.  You’ll be glad you did.

See omnystudio.com/listener for privacy information.

• Tips on how to write copy for your ideal client instead of writing to everyone
• The biggest content mistake you could be making on your website
• How to create a copy bank to nail the language of your ideal client

Dawn Apuan is an expert copywriter and funnel strategist. Former pastor and non-profit Executive Director, her mission now is to help female entrepreneurs communicate a compelling message and automate leads and sales that generate consistent income using a funnel that fits their business needs. She masterfully designs funnels and writes killer copy that converts for her clients.

Dawn's Facebook Fan Page - [Join here](https://www.facebook.com/pg/Dawn-Marie-Apuan-211382009550145/about/? ref=page_internal )

Pinterest: @dawnapuancopywriter 

Instagram:@dawnapuan 

LinkedIn: https://www.linkedin.com/in/dawn-apuan-923ba3177/ 

Website: www.dawnapuan.com