d2c brand

In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.

Live Earthy’s Website: https://liveearthy.co/
Live Earthy on Instagram: https://www.instagram.com/live.earthy/
Kyle on Instagram: https://www.instagram.com/adventure_creator/
WeFunder Equity Crowdfund: wefunder.com/earthy
Kyle’s book recommendation: https://amzn.to/4buXdIa

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. 

Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance.

Barumba Play Company’s Website: https://revert-tech.com/
Barumba Play Instagram: https://www.instagram.com/reverter0/
Sara’s favorite book: https://amzn.to/3QupwOv

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact. Brian's journey from corporate success to entrepreneurship is driven by a deeply personal mission and a commitment to giving back, making his jewelry brand not only unique but also a heartfelt tribute to his mother's legacy. 

The Freshwater Pearl Company’s Website: https://thefreshwaterpearlcompany.com/ 
The Freshwater Pearl Company’s Instagram: https://www.instagram.com/thefreshwaterpearlcompany/ 
Brian’s favorite book: https://amzn.to/3rhoU4P 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. 

Bad Monkey Website: https://badmonkeypopcorn.com/ 
Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/ 
Fabio's favorite book: https://amzn.to/47rxezi 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! 

In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. 

Broya's website: https://broyaliving.com/ 
Broya's Instagram: https://www.instagram.com/broyaliving/ 
Nima's favorite book: https://amzn.to/3pCtXft 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

On Shunya One this week, Shiladitya is joined by Saahil Goel, Co-Founder and CEO of Shiprocket. Shiprocket is India's first e-commerce shipping solution. In the episode, Saahil speaks about the company's incredible journey over ten years which had its ups and downs. According to him, one should not chase a large market just for its sake, but rather be a big fish in a small pond and everything will eventually follow. In addition, he discusses how D2C brands have grown during the pandemic. Tune into the episode to know more!

Check out the Youtube video here: ( https://youtu.be/bGdUqSHRNZ8 )

You can follow Saahil Goel on:

LinkedIn: (https://in.linkedin.com/in/saahilgoel)

Twitter: (https://twitter.com/saahilbigfoot)

You can get in touch with our host: Shiladitya Mukhopadhyaya

LinkedIn: ( https://in.linkedin.com/in/shiladityamukhopadhyaya )

Twitter: ( https://twitter.com/shiladitya )

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Interior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.

Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses.

In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.

Visit Clare online

Support the show

In this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands.

Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from the likes of Michael Dubin, of Dollar Shave Club fame, and Twitter co-founder Biz Stone, is nothing but a genius brand move and the more you listen to Mike (who is an alumn of my alma mater, ArtCenter College Of Design), talk about his brand, the more you will adjust your own point of view on branding and marketing. So go ahead and go punk rock with us and 'murder your thirst' for an insanely inspiring episode.

When I heard about a water brand called Liquid Death that comes in tallboys, reminiscent of beer cans, that behaves like a death metal band, that boosts insane (and insanely great) copy and imagery, and on top of it is 100% mountain water from the Austrian alps, I had to reach out to Co-Founder and CEO Mike Cessario to make some sense of it all, to the extent that is possible.

By now I assume you have visited the Liquid Death web site and you got a taste of what you are in for. This is a story about a Creative who comes from the advertising and branding world, who spent his career creating brand stories for greats like Netflix and Gary Vee, and found that it was time to create his own story, his own brand. And it had to be authentic, good for the planet and crazy as hell.

If you want your head blown (I do have to use some Liquid Death lingo here) and hear about how his idea was crafted, why people go crazy over it and how his waters help kill plastic bottles along the way, all while poking major fun at marketing, and, yes, branding, as a whole, give this episode a listen. If you like what you hear you can grab some Liquid Death waters on Amazon or you can jump back onto the Liquid Death web site and join their Country Club, but you will have to sell them your soul first. True story.