data analytics software

Join our resident Business Ninja Andrew, as he speaks with Rick Hall, CEO of Coginiti. In this episode, Rick gives a little background about himself and how he started Coginiti. He also elaborates on how Cogniti is reshaping modern analytics with collaborative intelligence.

Coginiti has made it their mission to reinvent the process of analytics. They create tools which an analytics team can use throughout their journey—from accessing data, through building analysis, and ultimately delivering results which drive their organizations.

Learn more: https://www.coginiti.co/

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Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 

00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:29 Mark’ Bio

01:30 - 05:22 Marketing Essentials Moment: Provide Value to Others

05:23 - 07:08 Welcome to the show, Mark!

07:09 - 11:09 Extreme risk levels around decision making

11:10 - 15:01 How Mark started his company, Proof Analytics

15:02 - 22:53 The process of understanding data analytics

22:54 - 25:53 Predictive and prescriptive analytics software

25:54 -26:42 Explore the world of podcasting with Kitcaster!

26:43 - 28:43 Keeping up with the changes

28:44 - 34:55 The process of building an analytical model for the customer

34:56 - 37:33 Affordable and approachable tool for marketing

37:34 – 38:20 Combining data sets with analytics

38:21 - 40:29 Best way to reach Mark: Proof Analytics

40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!

41:16 - 42:02 Join The Marketing Expedition today!

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